Ad Budget
topic on 1 show · 1 statements across 1 episodes
1 statements about Ad Budget, every show
Evans: Brands now treat digital ad spend as interchangeable with store rent
“There's another point, which is one I've made in a different context, which is, yes, but as a brand or retailer, now you're looking at your ad budget as interchangeable with your rent. So you're asking the question, should we rent more stores, or should we run…”