ad budget
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jun 6, 2022 by Benedict Evans · across every show →
Everything said about ad budget, oldest first
Jun 6, 2022
Evans: Brands now treat digital ad spend as interchangeable with store rent
“There's another point, which is one I've made in a different context, which is, yes, but as a brand or retailer, now you're looking at your ad budget as interchangeable with your rent. So you're asking the question, should we rent more stores, or should we run…”