Ad Auction
topic on 1 show · 1 statements across 1 episodes
1 statements about Ad Auction, every show
Pujji: Manual audience targeting increases Facebook advertising costs
“When you target, because you're limiting their freedom, they actually charge you more because they have less auctions you can be in at one time. Whereas when you say, go after anybody, I don't care. It lets them explore freely, which ultimately means you can b…”