ad auction
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Feb 7, 2023 by Jesse Pujji · across every show →
Everything said about ad auction, oldest first
Feb 7, 2023 negative
Pujji: Manual audience targeting increases Facebook advertising costs
“When you target, because you're limiting their freedom, they actually charge you more because they have less auctions you can be in at one time. Whereas when you say, go after anybody, I don't care. It lets them explore freely, which ultimately means you can b…”