AARP
company on 5 shows · 4 statements across 2 episodes · said 27 times in 10 episodes since 2022
the Startup Ideas Podcast 17 
How I Built This 5 
Startups For the Rest of Us 3 
Innovators & Investors 2 
Masters of Scale
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the Startup Ideas Podcast 17How I Built This 5Startups For the Rest of Us 3Innovators & Investors 2
2026 2 mentions in 2 episodes 1 per episode
2025 1 mention in 1 episode
2024 7 mentions in 5 episodes 1 per episode
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- every mention in 2024, scene by scene →
2023 2 mentions in 1 episode
2022 15 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
4 statements about AARP, every show
Grimes: WorkMoney operates as a non-profit with nine million members
“It is a nonprofit. We've got nine million members, and we help people figure out how to earn more and save more and spend less, and we do that through programs and services and coupons and discounts, kind of like the AARP.”
Zapolski: AARP's magazine has the nation's largest circulation at 39M subscribers
“They actually, I believe have the nation's largest circulation magazine. It's like thirty-nine million subscribers”
Zapolski: Aging brands provide high utility but fail to create aspirational affinity
“People build for older adults in such a way that they don't want to be associated with the brand. They might want like the discounts that you get from AARP, so they join, but nobody is like gonna wear an AARP sweatshirt out to, you know, an event and be proud …”
Bloom: High-revenue businesses with low customer affinity are prime unbundling targets
“Any business where people, there's tons of people and they made 1.7 billion dollars last year in revenue. And like any time that's the case and no one is proud to say they're affiliated with it, that seems like an opportunity just as a mental model.”