Zapolski: AARP's magazine has the nation's largest circulation at 39M subscribers
John Zapolski · Why You Should Start a Business For Older Adults · May 5, 2022 · at 1:10:56
John Zapolski, founder of Alive Ventures, discusses AARP's media reach and business model with Greg Isenberg and Sahil Bloom.
0:00 / 0:06exact quote · 6.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“They actually, I believe have the nation's largest circulation magazine. It's like thirty-nine million subscribers”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from John Zapolski
Zapolski: Aging brands provide high utility but fail to create aspirational affinity
“People build for older adults in such a way that they don't want to be associated with the brand. They might want like the discounts that you get from AARP, so they join, but nobody is like gonna wear an AARP sweatshirt out to, you know, an event and be proud …”
Zapolski: US adults over 65 control two-thirds of national wealth
“Two-thirds of the wealth in the country is controlled by older adults, people over 65.”
Zapolski: Retirees struggle with free time after deferring fulfillment for decades
“You have this generation that basically deferred a lot of like living to say, I'm going to wait until I retire.
Right.
I can't do that now.
I'm busy raising a family.
I'm busy saving.
I'm paying a mortgage.
I'm accumulating stuff.
I go to work.
50 hours a week…”
Zapolski: Lowering barriers for retirees' deferred activities is a massive startup opportunity
“You've got this whole population of older adults who are basically in this position of like,
Wanting to get started and they don't know how.
And I think that's where a lot of startup opportunities are. Like, how do you lower the barrier to entry? Make older ad…”
Zapolski: Senior mentorship startups must solve demand before aggregating supply
“The place to focus is really on the demand side. Right. So like who wants that? Who wants that? And how do you structure it in a way where you know who the customer is, what they're going to pay for it, why they would buy it, what they would do to participate …”