Insight certainty 4/5 debate potential 2/5

Zapolski: Senior mentorship startups must solve demand before aggregating supply

John Zapolski · Why You Should Start a Business For Older Adults · May 5, 2022 · at 54:54

Alive Ventures founder John Zapolski explains how to structure marketplaces connecting experienced retirees with younger professionals.

0:00 / 0:26exact quote · 26.4s
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“The place to focus is really on the demand side. Right. So like who wants that? Who wants that? And how do you structure it in a way where you know who the customer is, what they're going to pay for it, why they would buy it, what they would do to participate and make it cool for them. And so that's kind of the way that I would try to build that is to recognize not that we've got something because we've collected all of this wisdom. It's really more who needs wisdom?”

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