The Ledger
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DeMuro: Porsche Digital's Online Car Auction Site Marqued Is Fledgling
“Porsche has a business right now an auction business called marked that they're running and as a, from Porsche digital, and it's fledgling to say the least.”
In 1978, Porsche Launched the 928 Intending to Replace the 911
“So in 1978, Furman introduces the Porsche nine, 28 with the stated intention that this is going to eventually replace the nine, 11.”
Doug DeMuro: The Cayman GT4 RS Is the Best Modern Porsche
“Yeah, I feel that way. But it's controversial because the nine 11 is the Porsche.”
Porsche and Nazis Appropriated Jewish Co-Founder Adolf Rosenberger's Stake
“You probably don't know about Adolf Rosenberger, because shortly after they start the company Rosenberger was Jewish, and he gets arrested by the Gestapo. He gets imprisoned. He eventually bribes his way out and escapes to America, but During the war, Porsche …”
Porsche Will Eventually Make All Models Purely Electric
“It's, the future is electric. There will be electric versions of all these cars, and probably within our not so distant lifetimes, they will be purely electric.”
Doug DeMuro: The Carrera GT Is the Greatest Driving Car Ever Built
“The Carrera GT, in my mind, is the greatest driving car ever built.”
The Carrera GT Replenished the Brand Equity Spent on the Cayenne SUV
“While they were drawing on the brand equity to make the SUV, this was a big part of putting cash back in the bank of the brand equity.”
Porsche Shifted Its Pure Sports Car Focus to Mid-Engine Models
“Now the nine 11 is kind of playing more of a luxury car, like touring car role almost, where, you know, with the special colors and the stitching and all that, and it seems like the more Porsche has focused more of its sort of true sports car efforts on those …”
Doug DeMuro: Launching the Electric Taycan as a Sedan Was a Mistake
“It was a mistake, for sure. Yeah, I think probably because development started about when they started Mission E. And that was in 15, and sedans were still a big part of the market. But most brands now that are coming out with electric cars as their first car …”
Gilbert: Ferrari averages over $170,000 profit per car
“The profit per car average exceeded 170,000 dollars. That is more than the entire retail price of your average luxury sedan, and even Porsche would need to sell six cars to equal the profit dollars that come from a single average Ferrari.”
Gilbert: Porsche's China delivery share collapsed from 33% to 15%
“Now, Porsche, on the other hand, China was 33% of their deliveries a few years ago, which has collapsed all the way to 15% and continues to fall.”
Rolex operates its business model like Porsche, not Louis Vuitton
“My best comparison that I think I came up with is Rolex is Porsche. And I know there are different categories of price, but, like, cars are expensive things, and you do need one anyway. It's real scale manufacturing with a high-quality engineered product with …”
Doug DeMuro Predicts a $2 Million All-Electric Porsche Supercar Soon
“I suspect, in the next couple years, they will come out with a, the next supercar, which will be, you know, look like this, and they'll only make a thousand, and it'll cost two million dollars, and it will be fully electric in two zero to 60 in one and a half …”
A 2008 Short Squeeze Briefly Made Volkswagen the World's Most Valuable Company
“So, during the week after the
The collapse in October, 2008.
That's when Volkswagen Group becomes the most valuable company in the world.
Hedge funds have been shorting Volkswagen.
You get a short squeeze that happens and the stock just goes through the roof.”
Porsche Generates Over $40 Billion Annually, Two-Thirds From SUVs
“They do over forty billion dollars a year in revenue right now. When you look at the breakdown of that, interestingly enough, two-thirds of it has come from SUVs, and there's a good amount of it that comes from the Taycan, too.”
Volkswagen Granted Porsche Royalties on Every Beetle Sold Worldwide
“In return, they give that German Porsche company literally the sweetheart deal of a lifetime, a royalty on every beetle sold. Worldwide.”
Ferrari Cannot Maintain Its Profit Margins at Porsche's Volume
“Ferrari couldn't make the number of cars that Porsche does and maintain those margins, so that's not really a fair, like, direct comparison in terms of who their competitor is.”
Porsche Contract Manufactured the Mercedes-Benz 500 E in Zuffenhausen
“Porsche built a Mercedes Benz, which was called the 500 E. It was a midsize sedan. Mercedes didn't have the capacity or didn't really want to do it.”
Gross Margins Across Automakers: BMW 17%, Porsche 29%, Ferrari 48%
“BMW, as we mentioned, 10 times more units of BMW sold than Porsches are down at 17%. In terms of gross margin, so they really aren't marking up much above their cost of goods in order to ship those cars. Mercedes a little bit better at 23%. Porsche is at 29%, …”
Oliver Blume Simultaneously Serves as CEO of VW Group and Porsche
“Oliver Bloom is both the current CEO of VW Group And Porsche.”
Porsche Will Weather Downturns Better Than BMW but Worse Than Ferrari
“Like, I think they'll fare better than Mercedes and BMW in a downturn, and, like, way worse than Ferrari.”
Porsche's Market Cap Dropped Below €400 Million in the Early 1990s
“At one point, Porsche's market cap was less than four hundred million euros.”
Porsche's High-Margin SUVs Expanded Profitability Without Diluting Brand Equity
“And the magical, incredible, amazing thing about Porsche is they have doubled down on this strategy, It has become a huge part of their business. They generate a ton of margin on the SUVs, and it has not borrowed against their brand equity. It has increased th…”
Porsche's 2022 Re-IPO Is Europe's Largest IPO Ever
“The Porsche re-IPO is the largest European IPO of all time.”
True Luxury Goods Markets Stay Resilient During Economic Downturns
“Nine 11 sales stay relatively robust throughout the seventies because it's a luxury good, right? Like just like in any recession and even like sector targeted ones like the oil crisis and the auto industry for true luxury goods, like those people, like the mar…”
Porsche's Brand Strategy Relies on Marketing to Children Decades Before Purchase
“It was always a weird aspect of the brand that like you actually weren't necessarily only marketing to like adults. You also had to market to like people who would cultivate this passion that you knew that would become a thing later when you weren't even in an…”
Former CEO Peter Schutz Confirmed the Legendary 911 Wall Line Story
“When Peter Schutz retired, he moved to Naples, Florida, and the general counsel at Porsche and Peter Schutz were neighbors in their homes in Naples. And I, one day, he went over to his house and asked him, you know, is the story real? Did it happen? And appare…”
Porsche's Dealership Business Earned More Revenue Than Its Manufacturing Arm
“So by the time in the early 2000, when it all gets consolidated back into one company for most of the two separate histories, that was the larger company by revenue. So the Austrian Porsche company becomes the largest Car dealer network in Europe, not just for…”
Hitler Established Volkswagen to Contract Ferdinand Porsche's Beetle Design
“That car would go on to become the Volkswagen Beetle, and the company that contracted Porsche to build and design it was Volkswagen, which was established to do so by Adolf Hitler.”
Porsche Carrera GTs Dropped to $250,000 Before Surpassing $1 Million
“The sticker price was 440,000 dollars, and they dropped fast. You could get them in oh eight, oh seven, oh eight, you could get them for two 50 all day long. And now you can't, there's, they don't exist under a million dollars.”
Porsche's US Sales Plunged to Just 4,100 Units in 1992
“They dipped in 91, 92 to 4100 units. That was worse than 1965 sales. They had routinely sold between 13 and 30,000 cars a year throughout the sixties, seventies, eighties. 13 and 30,000. And in the U.S. At 92, they dipped to 4100 cars.”
Porsche Spent $4 Billion for 20% of Volkswagen Group in 2005
“September, 2005, Porsche spends four billion dollars to acquire 20% of the VW group on the open market.”
Porsche's Market Cap Grew From €400 Million to €32 Billion by 2007
“Porsche goes from death's door, less than four hundred million euro market cap when he takes over to By 2007, Porsche's market cap is thirty two billion euros.”
Porsche Priced the Original 356 at Roughly $42,000 in Modern Terms
“They price them at 3750 dollars, the German equivalent of 3750 dollars in the late forties. That's about 42,000 dollars today, but we're talking about war torn Europe that you're trying to sell this in.”
Porsche Generates a 29% Gross Margin Compared to Apple's 43%
“Porsche is a 29% gross margin. Apple's a 43% gross margin.”
Porsche Offers Historic Catalog Paint Colors for Around $15,000
“You can do a thing today where you go to buy a Porsche and their online configurator, and they have the paint from every single Porsche ever produced in history. And so you're like, you know, there was really something about this particular nine 11 in this yea…”
Volkswagen Acquired the Porsche Operating Company for 8.5 Billion Euros
“VW does end up buying Porsche, the operating company in two tranches over three years.
They buy 50% up front.
Three years later in 20 11 they complete the purchase.
It ends up being about eight and a half billion euros total.”
The Porsche and Piëch Families Jointly Exited Operations in 1970
“So in the fall of 1970, Ferry and Louise together call a joint family summit... At the end of it, they come to a very, very surprising decision. They don't decide that one Ferdinand or the other is gonna take over. Instead, they make the call that the families…”
In 1954, the United States Accounted for 40% of Porsche's Car Sales
“In 1954, Porsche sells 588 cars in the U.S. Which was 40% of their entire production for the year.”
Porsche Renamed the 901 to 911 Due to Peugeot's Trademark
“The nine 11 Is only called the nine 11 because Peugeot of all companies had a trademark in France for any car with a model name of any number, any Roman number with a zero in the middle and then any other number.”
The Porsche Boxster Shared 911 Seats, Including Unusable Coat Hooks
“In fact, if you get into a Boxster, which was a two seater car, it has a coat hook on the back of the seat because the nine 11 had a coat hook on the back of it. You can't put a coat in the Boxster. The seat is right up against the, but they shared everything.”