True Luxury Goods Markets Stay Resilient During Economic Downturns
David Rosenthal · Porsche (with Doug DeMuro) · Acquired · Jun 27, 2023 · at 1:13:17
David Rosenthal discusses why Porsche 911 sales remained strong during the 1970s oil crisis while mass-market sports cars struggled.
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“Nine 11 sales stay relatively robust throughout the seventies because it's a luxury good, right? Like just like in any recession and even like sector targeted ones like the oil crisis and the auto industry for true luxury goods, like those people, like the market for that is very resilient.”
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