Volkswagen Group, every mention
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every year anyone David Rosenthal 18Ben Gilbert 12Doug DeMuro 6
Verbatim, from the transcripts: the passages where Volkswagen Group comes up
Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
- ▶ 3:52 Ben Gilbert They're worth more than the Ford Motor Company, and Volkswagen, and Honda, and Stellantis, and Mercedes-Benz.
- ▶ 2:16:41 Ben Gilbert So they showed great restraint in never launching a Fiat Ferrari car or standardizing on platforms the way that the Volkswagen Group does.
- ▶ 2:22:54 David Rosenthal Volkswagen had relaunched the Beetle
- ▶ 2:49:04 David Rosenthal And importantly, is part of the VW Volkswagen group.
Hermès (Audio) · Acquired
- ▶ 5:28 Ben Gilbert A century before the Porsches and Volkswagens of the world.
Porsche (with Doug DeMuro) · Acquired
- ▶ 16:10 Ben Gilbert And not just Volkswagen, but like the Volkswagen group.
- ▶ 1:19:11 David Rosenthal But pretty quickly thereafter, remember, VW and the new CEO really wanted to build this relationship with Porsche, with Pietsch.
- ▶ 1:19:21 David Rosenthal He gets recruited to come in and take over Audi for VW.
- ▶ 1:19:27 David Rosenthal I don't think he originally, I think he enters working within Audi, but then very quickly becomes the head of the Audi brand for Volkswagen.
- ▶ 1:19:36 Ben Gilbert And Doug, at this point in history, what does the Volkswagen group own brand-wise?
- ▶ 1:20:46 Doug DeMuro Volkswagen's got Audi.
- ▶ 1:21:00 David Rosenthal So, he turns around Audi, and like, builds Audi into, Doug, like you said, the Audi we know today, and he's so successful that in 1993, he gets promoted and becomes CEO of Volkswagen.
- ▶ 1:21:17 Doug DeMuro And then he goes and ends up running the company.
- ▶ 1:21:30 Ben Gilbert How long was Ferdinand Pietsch running Volkswagen?
- ▶ 1:22:08 Doug DeMuro Around this time, Volkswagen started really
- ▶ 1:23:08 Ben Gilbert But Volkswagen, much bigger company than Porsche, right?
- ▶ 2:13:27 David Rosenthal So I think, uh, Ferdinand Pietsch took over as CEO of the whole VW group
- ▶ 2:14:13 David Rosenthal I'll become the CEO of VW Group when I buy you.
- ▶ 2:14:19 David Rosenthal Remember, though, Ferdinand Pietsch is chairman and CEO of Volkswagen Group.
- ▶ 2:15:40 David Rosenthal September, 2005, Porsche spends four billion dollars to acquire 20% of the VW group on the open market.
- ▶ 2:17:10 Ben Gilbert This law was supposed to protect the Volkswagen Group from takeovers.
- ▶ 2:20:22 David Rosenthal That's when Volkswagen Group becomes the most valuable company in the world.
- ▶ 2:25:10 David Rosenthal They emerge as the largest shareholders, the families personally, in VW Group.
- ▶ 2:26:00 David Rosenthal 32% of the VW Group.
- ▶ 2:26:08 David Rosenthal So they control VW Group.
- ▶ 2:27:10 David Rosenthal Also, this is when they come out with the nine 18 Spyder, um, their next supercar at this moment in time, there's all this, oh, Porsche is now owned by VW and consternation.
- ▶ 2:31:32 Doug DeMuro Um, and you have to hit certain targets, and so actually this, this in some senses may have worked out well for Porsche because, um, it would have been difficult to get Porsche to kind of work on the corporate average fuel economy…
- ▶ 2:34:40 David Rosenthal Um, as part of the VW group, they come out with the Macan, which is a huge success.
- ▶ 2:34:56 Doug DeMuro And a lot of Volkswagen stuff shared with all these cars.
- ▶ 2:35:05 Doug DeMuro It's for an engineering company to doing this kind of sacrilege, but the engine in the Cayenne turbo, which is the best Cayenne is in the Lamborghini Urus, an Italian car, the Bentley Bentayga, a British car, but Volkswagen owns all of…
- ▶ 2:40:07 David Rosenthal Well, so that brings us to today, um, when, or, or I guess more accurately last fall, September, twenty-twenty-two, when, um, VW Group re-IPO'd, uh, Porsche.
- ▶ 2:41:05 Ben Gilbert They have incredible margins relative to, you look at the rest of VW's portfolio.
- ▶ 2:42:15 Ben Gilbert And by the way, you can choose to buy Porsche AG, the independent spin-out of, uh, VW, or you can also, on the stock market, go and buy
- ▶ 2:42:33 Ben Gilbert The family, as we mentioned, is complete control both of VW and Porsche.
- ▶ 2:42:49 Ben Gilbert Oliver Bloom is both the current CEO of VW Group
- ▶ 2:56:08 David Rosenthal Especially relative to Ferrari have scale economies being part of the VW group.