Taylor Swift

“It's estimated that revenue from Taylor's work was 80% of Big Machine's total revenue.”

“To underscore how much of a chance they were taking on each other, Taylor Swift was Scott's new label, Big Machine's very first client.”

“I think definitionally she also has switching costs because the CEO of Spotify, when she was not on Spotify, was flying to the US to negotiate for her to get back on. Clearly You can't substitute a replacement and have equal value.”

“She has the opportunity to take advantage of scale economies and bring stuff in-house that no other artist could bring in-house. She's not necessarily doing that, but I think the fear that she could do that is one way that she got the deal that she did, where …”

“Literally within 24 hours, Apple changes its stance because of Taylor.”

“Well, and not to credit Kanye with that, that would piss Taylor off enough to eventually change the economics of the music industry.”

“The way that her deal with UMG works is She actually maintains the ownership of her future master recording rights, and she licenses them to the label. I own this the minute we press the album and you can use them. But that is not an unlimited period of time. …”

“Taylor owns the, not the recording copyrights, the masters, but the songwriting copyrights. So she's been vetoing all these opportunities to use them in sick licenses.”

“She picks A small number of fans based on their, like, engagement on social media, how engaged they are in social media, and she does this at her various houses and properties around the country. She invites them over for secret listening sessions of the album…”

“I think Shamrock and the Disney family are gonna be left holding the bag on this investment that they'll never recoup”

“Sony ATV, which is one of the big publishing labels, Signs her to a songwriting contract as their youngest songwriter ever that they have ever signed.”

“She's the only artist in the top 50 who started her career after the year 2000, and she started in 2006. Everybody else in the top 50 started at least one, if not multiple decades before Taylor.”

“In the audience in attendance at the open is a talent agent in New York named Dan Demetro, and he hears her sing. He's part of Britney Spears' management team, and he's like, huh, that girl's got talent. So he gets in touch with the open organizers. He calls h…”

“What we do know is that Big Machine was willing to let her have her masters from the first six albums if she signed with them again”

“In Taylor's negotiation, as a sticking point in her contract with UMG, she forced their hand to do the best deal of any of the labels by far. It's not public, but people think it's at least the same thing that Warner did, 25%. But non-recoupable, and given the…”

“Taylor Swift, twenty-seventeen, right before their Reputation tour, we're flashing forward a little bit so like, she's Taylor freaking Swift at this point. Only 2.4 million dollars of her total income from everything she does comes from streaming”

“The 1989 tour grosses two hundred and fifty million dollars, so that's a quarter billion dollars from the tour.”

“She books the Bluebird Cafe in Nashville, which is like a legendary venue and was where Garth Brooks was discovered. She invites all the label execs in town to come see her perform.”

“Both of them are way better off today than if this never happened.”

“Big Machine, the operating company, all the other masters of other artists, they have everything that stays with Ithaca Holdings. They sell only the Taylor masters to a private equity firm for about three hundred million dollars. So about the same price that t…”

“It's pretty crazy that I think the announcement was that they had 900 stadiums worth of demand showing up to Ticketmaster.com, and there's 50 shows.”

“I think there also is a lot more demand for Taylor than there was for the Beatles.”

“Just on the songwriting side, it's the difference between if in Taylor Swift's camp, it's like two, three, four, maybe at the top. In some Koreans, it's 200 writers involved. And that's, like, a small part. And then you have, like, everything from merchandisin…”

“Do I think she could have reached number one at that point without streaming? Probably not would have been the answer.”

“Disney trades at 20 X free cash flow. Taylor is five hundred and fifty million in free cash flow. That's a eleven billion dollar enterprise value for Taylor.”

“So, last year, the Eros tour, in calendar year, twenty-twenty-three, grossed, I think, 1.1 billion dollars.”

“The movie grossed two hundred and sixty seven million dollars at the box office. Highest grossing concert film of all time. Taylor went direct to the theaters with the movie.”

“Last year Taylor made over, well over. Reported, reported, this is reported. Well over a hundred million dollars from Spotify streaming alone.”

“Virat Kohli, the top cricketer in the world, has two hundred and seventy million, and he's approximately tied with Taylor Swift.”

“In the first year of the relationship, September of 23 to September of 24, the NFL added four million female fans. The Chiefs were 3.4 million of those.”

“The frozen soundtrack is the best selling album of 2014. Selling ten million copies with streaming equivalents in there. Even beating 1989 from Taylor Swift.”