Stratechery, every mention
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tap a year for its mentions
every year anyone Ben Thompson 42Ben Gilbert 26David Rosenthal 12
Verbatim, from the transcripts: the passages where Stratechery comes up
Disney: The Renaissance and the Empire · Acquired
- ▶ 4:31:25 Ben Gilbert I think I read every Stratechery piece, uh, on the company to prepare for this.
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
- ▶ 3:21:50 David Rosenthal There's a Stratechery interview that Ben Thompson did with Mike Cannon Brooks, the Atlassian CEO last year.
10 Years of Acquired (with Michael Lewis) · Acquired
- ▶ 10:30 Ben Gilbert You had read all the latest Stratechery posts.
- ▶ 1:08:38 Ben Gilbert Ben Thompson is the author of Stratechery.
- ▶ 1:08:41 David Rosenthal Proprietor of Stratechery.
- ▶ 1:08:42 Ben Gilbert Founder of Stratechery.
Indian Premier League Cricket (Audio) · Acquired
- ▶ 4:23:47 David Rosenthal Actually, I think as much as anything, it was our original inspiration for doing the show, and that is Stratechery and Ben Thompson.
- ▶ 4:24:00 David Rosenthal Both Stratechery itself, but I'm also loving Sharp Tech, the show that he does with Andrew Sharp, bi-weekly show as part of the Stratechery Plus bundle.
Visa (Audio) · Acquired
- ▶ 3:41:28 Ben Gilbert If you are a Stratechree subscriber, that is totally worth reading, and I prefer listening, so go listen to that.
Nvidia Part III: The Dawn of the AI Era (2022-2023) (Audio) · Acquired
- ▶ 1:28:13 Ben Gilbert Yes, it's amazing that in that Stratechery interview, when was that?
- ▶ 2:18:11 Ben Gilbert And my third one here is this quote that Jensen had, again, from the same Stratechery interview, which is, you build a great company by doing things that other people can't do.
Holiday Special 2022 · Acquired
- ▶ 6:30 David Rosenthal You know, kind of like we were talking about on our most recent episode with Ben Thompson and Stratechery, and he's like, the obvious thing that I should do is raise prices to maximize revenue, but then that's pretty quickly going to lead…
- ▶ 7:46 David Rosenthal Even in niche products, like, like for Stratechery or for Acquired, like, these niches are bigger than you could ever imagine.
- ▶ 1:08:16 Ben Gilbert I think he probably has close to a million people that consume Stratechery.com for free in a given year, and so if he doesn't feel like he's bumping up against the TAM, and we have a reasonably overlapping audience, that feels like pretty…
- ▶ 1:09:58 Ben Gilbert If subscribers are always a fraction, a fixed fraction of the set of people who are reading anything on Stratech, he must grow the top line.
Stratechery (with Ben Thompson) · Acquired
- ▶ 1:08 Ben Gilbert Today, we are telling the entire history and strategy of Stratechery, and we are joined by the man himself, Ben Thompson, on the eve of Stratechery's ten-year anniversary.
- ▶ 1:20 Ben Gilbert Stratechery is innocently billed on his website as the business strategy and impact of technology.
- ▶ 1:26 Ben Gilbert Stratechery, as Ben puts it,
- ▶ 1:31 Ben Gilbert Today, Stratechery is a powerhouse, shaping the thoughts and conversation of the entire technology industry around the world at the highest levels.
- ▶ 2:05 Ben Gilbert We sat down with him to talk about a bunch of his recent changes going big into podcasting, bringing on co-hosts at Expanding the Empire, and even now launching a Stratechery property that he does not appear on at all.
- ▶ 27:22 Ben Thompson And after that trip is when I did start Stratechery, I wanted to figure out a way to get back to Taiwan at some point.
- ▶ 27:57 David Rosenthal To my mind, at least, there is a very viable and robust alternative history where Stratechery is an advertising business model.
- ▶ 30:09 Ben Gilbert Just to validate the point real quick, and David, this is my pushback on there being an alternative history where Stratechery could have been ad-driven.
- ▶ 31:55 Ben Thompson And so I started Shackery pretty clear that subscriptions would be the core model.
- ▶ 32:11 Ben Thompson Yeah, no, Substack's seed deck says Shackery in a box.
- ▶ 32:31 Ben Thompson But what I do think Stratechery innovated was sort of subscriptions at scale where you're charging a low price relative to 25,000 dollars or 10,000 dollars.
- ▶ 33:09 Ben Gilbert You've worked with an outside development agency to custom build software for which you are the only user to publish Stratechery now, right?
- ▶ 33:29 Ben Thompson So I started Stratechery, I messed around with format a little bit at the beginning.
- ▶ 34:48 Ben Thompson This was back in 2013 when I was doing Shichakri because my plan was four subscribers.
- ▶ 36:12 Ben Thompson It's trekker.com.
- ▶ 38:34 Ben Thompson Stratechery, even the name, I know in many respects it's a bad name for a word of mouth site to be a name that no one knows how to pronounce, but it's not an audio word of mouth site.
- ▶ 39:11 Ben Thompson So in retrospect, I always make fun of this checkery name because it's easy to make fun of, but I do think there's a lot of positive qualities to it that are underappreciated.
- ▶ 39:47 Ben Gilbert Didn't it even say on the website it's pronounced strategery?
- ▶ 41:55 Ben Thompson So I thought, well, he's probably gonna post a link to the site.
- ▶ 42:12 Ben Thompson I've discovered, of course, college trajectory.
- ▶ 43:33 Ben Thompson There was two step changes in strategy growth.
- ▶ 46:12 Ben Thompson I felt really guilty because I'm like, I'm really devoting all my energy and time to Schneckery
- ▶ 47:16 Ben Thompson So I launched the checkery and again, the idea was you would log in, you get this much fuller experience and I launched it.
- ▶ 50:02 Ben Thompson So next year will be 10 years of checkery, but nine years of it being my job.
- ▶ 54:19 David Rosenthal You say you still think about Stratechery primarily as a website.
- ▶ 54:39 Ben Thompson I think that's actually very much in line with my vision and view of strategy, which is this is a publication that I write and I will make it as easy for you to consume in the way you want to consume as possible.
- ▶ 55:59 Ben Thompson You can get striking articles on the SMS, which gives you a link and you can read on the website.
- ▶ 56:46 Ben Gilbert And Passport is the technology infrastructure you've built to enable other people to build Stratechery-like experiences if they're whitelisted by you.
- ▶ 57:13 Ben Thompson But a way I think about strategy is it's a live thing.
- ▶ 57:57 Ben Thompson So like one of the things we do there is every link to myself in a strategy email is tokenized and that token goes one link deep.
- ▶ 1:03:48 Ben Gilbert In terms of if you graph it on the x-axis is time and on the y-axis is number of subscribers from the start of Stratechery today.
- ▶ 1:09:37 Ben Thompson It's going to be a part of a striker subscription.
- ▶ 1:09:38 Ben Thompson So now, again, your striker subscription is worth more because you have this sort of extra piece and you got it for quote unquote free.
- ▶ 1:09:51 Ben Thompson They can, but it's no longer as an add-on striker.
- ▶ 1:09:54 Ben Thompson If you are striker subscriber, you get dithering.
- ▶ 1:10:04 Ben Thompson It's available to all Stucky subscribers, so your subscription is worth more.
- ▶ 1:10:54 Ben Thompson Am I diluting what Stratechery is to someone?
- ▶ 1:11:05 Ben Thompson I think there's a lot of underrated risks in doing what I'm doing, but number one, I think watching Sharp China was a good signal to my audience of what I do want to sort of accomplish going forward, where that's a, a collaboration with…
- ▶ 1:11:26 Ben Thompson I think it's of a similar tone and quality level of what you should expect from Stratechery.
- ▶ 1:11:33 Ben Thompson Do I expect all Stratechery subscribers to listen to it?
- ▶ 1:11:43 Ben Thompson I'm already a Stratechery subscriber.
- ▶ 1:12:27 Ben Thompson Again, the revenue maximizing thing for me would be to stay with Memberful and just write your directory.
- ▶ 1:12:44 Ben Thompson One of the things I'm so proud about Worcester Techery is obviously I'm most well-known Worcester Techery, but I'm so proud of the business model and that it exists.
- ▶ 1:13:17 Ben Thompson Like, you know, if you listen to this checkery episode, because we know who you are, because it's a unique feed to you, you could just add another podcast without having to sign in or do anything.
- ▶ 1:13:30 Ben Thompson It's fun, and I think I'm fortunate enough that Chatechery has been successful enough that I can make choices that, at least in the short term, are more
- ▶ 1:13:47 Ben Thompson Maybe it'll end up being a huge thing and I'll make much more money than I ever would have just doing strategy.
- ▶ 1:15:16 David Rosenthal You're a solo business, but your business is being talent in other people's productions, but the internet has enabled this whole new class of stuff like strategy, like acquired, like not boring, like what have you.
- ▶ 1:20:09 Ben Thompson I haven't done a good job marketing my paid podcasts, I would say, other than leveraging checkery, but that's something number one, we want to work on.
- ▶ 1:26:22 David Rosenthal Articulating it the way you have over the years and revising it on Stratechery is actually a better product than if you were to, like, have written a book five years ago.
- ▶ 1:27:43 David Rosenthal Was it one or two years you were doing Stratechery before you wrote the first post?
- ▶ 1:46:43 Ben Gilbert Thank you for joining us and celebrating the almost 10 year anniversary of Stratechery with us.
- ▶ 1:46:56 Ben Gilbert What is the easiest way for them to opt into the Stratechery universe?
- ▶ 1:47:00 Ben Thompson Well, I mean, if you go to Stratechery, you can click any of the podcasts on the side, you can subscribe.
- ▶ 1:47:07 Ben Thompson Do you just go to Stratechery and read and follow
- ▶ 1:47:17 Ben Thompson You not only get Stratechery, but you also get the update.
- ▶ 1:47:20 Ben Thompson You get Stratechery interviews.
- ▶ 1:47:22 Ben Thompson That's actually been an interesting evolution of Stratechery.
- ▶ 1:51:13 Ben Thompson It's still part of Chatechery.
- ▶ 1:51:54 Ben Thompson Like no, one's going to have to pay to get access to that because you shouldn't subscribe to checkery because you want to read Mark Zuckerberg.
- ▶ 1:54:20 Ben Gilbert Alright, so listeners, click the link in the show notes, go experience the Stratechery cinematic universe, not just a guy in Taiwan giving his opinion on Apple.
- ▶ 1:54:53 David Rosenthal Oh, we got to do a collab with Ben on, uh, acquired Stratechery t-shirt for the merch store.
- ▶ 1:55:00 Ben Gilbert I have a Stratechery t-shirt.
ACQ Sessions: Jason Calacanis · Acquired
- ▶ 49:46 Ben Gilbert There's, uh, candy, and there's vegetables, and, like, I listen to the audio version of Stratechery, and that's my vegetables, and it's not, like, deeply, it's enjoyable intellectually, but it's not, like, fun, and, um,
The Playbook: Lessons from 200+ Company Stories · Acquired
- ▶ 54:43 Ben Gilbert You've got these tiny little businesses like Acquired, Stratechery, uh, our good friends at Colossus.
Taylor Swift (Acquired’s Version) · Acquired
- ▶ 1:53:51 Ben Gilbert Apparently that doesn't happen, and by the way, just to underscore how unlikely it was that she would continue and go through and do this, there's a Stratechery article from April of twenty-twenty-one, so only nine months ago,