Scuderia Ferrari, every mention
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every year anyone David Rosenthal 59Ben Gilbert 20
Verbatim, from the transcripts: the passages where Scuderia Ferrari comes up
Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
- ▶ 20:31 David Rosenthal The Scuderia Ferrari, which is the name that he gives to his new racing team, Scuderia being stables in Italy.
- ▶ 20:42 David Rosenthal And the Ferrari racing team to this very day in Formula One and elsewhere is
- ▶ 20:47 David Rosenthal Scuderia Ferrari.
- ▶ 21:09 David Rosenthal The Scuderia Ferrari is very much intended to be a junior partner to Alfa Romeo, or at least Alfa intends it that way, but Enzo does in the back of his mind have broader ambitions.
- ▶ 22:33 David Rosenthal Use hopefully my team's success combined with the Scuderia Ferrari brand that I'm building.
- ▶ 22:46 David Rosenthal So as he gets going with this grandmaster plan and developing the Scuderia, he knows that he needs to build up more than just his own operations.
- ▶ 25:09 Ben Gilbert Okay, David, so where does the famous, infamous prancing horse for Scuderia Ferrari come from?
- ▶ 25:32 Ben Gilbert And so there's these old pictures of a Alfa Romeo badged car, and the fender sort of in front of the door, there's a Scuderia Ferrari prancing horse.
- ▶ 27:00 David Rosenthal Enzo is launching his, his Scuderia, his stables, you know, his horses, and he knows that this is the moment to put the gift to use as the Scuderia's logo.
- ▶ 27:44 David Rosenthal The prancing horse reflects both the Scuderia and links Enzo and the team to this national hero.
- ▶ 31:06 David Rosenthal So back to the Scuderia here.
- ▶ 31:14 David Rosenthal Alfa Romeo finally decides that it is going to disband its official racing team entirely and designate Scuderia Ferrari as its official racing operation in all races all across the globe.
- ▶ 32:34 David Rosenthal So Enzo and Ferrari are like sent out there, you know, by Alfa and the Italians to compete, but it's a fool's errand.
- ▶ 32:48 David Rosenthal They actually acquire the Scuderia Ferrari and remake it, you know, as part of Alfa Romeo into this official sort of government entity.
- ▶ 35:08 David Rosenthal Throughout the war effort that they make, Enzo has them stamp the prancing horse and the word Scuderia Ferrari Modena, clearly signaling his intentions after the war of, uh, you know, what, what he's gonna do.
- ▶ 40:08 David Rosenthal In 1947 they build three cars, just for team racing, just for the Scuderia, in which, during the year, they enter 14 races and win seven of them.
- ▶ 40:23 David Rosenthal You know, they, uh, newly rebuilt Scuderia Ferrari.
- ▶ 45:05 David Rosenthal But it's not run by the Ferrari team.
- ▶ 51:19 David Rosenthal And Ferrari, of course, would become one of the founding teams, and the only
- ▶ 1:35:13 David Rosenthal Things are really bad for the Ferrari F-One team.
- ▶ 1:35:22 David Rosenthal A historic drought for Ferrari.
- ▶ 1:35:55 David Rosenthal Aerodynamics and the chassis is way more important, and the Ferrari team is stuck focused a hundred percent on the engine.
- ▶ 1:36:08 David Rosenthal I'm gonna make you, Luca, the team manager of the Ferrari Formula One team, and your mandate is to fix this.
- ▶ 1:36:38 Ben Gilbert You're managing the Formula One team, which historically is the driver that creates all the lust that sells the cars.
- ▶ 1:36:58 David Rosenthal He says, there is not a direct correlation between Ferrari victories on the track and the number of cars that you can sell, but
- ▶ 1:37:37 David Rosenthal he goes out and recruits Niki Lauda to come in as their number one driver, and in 1975, with the new team, the new approach, Luca's manager, Niki Lauda wins the driver's championship for Ferrari, and Ferrari wins the constructors…
- ▶ 1:40:36 David Rosenthal The F-One team leaves day-to-day at Ferrari and goes to work for Fiat in Turin.
- ▶ 1:41:00 David Rosenthal This is kind of the end of the glory for Ferrari in racing.
- ▶ 1:41:06 David Rosenthal During Enzo's life, they had this great moment together, and for the rest of Enzo's life, there's some ups and downs, but mostly the Ferrari glory on the racetrack is gone, and doesn't return until Luca returns after Enzo's death.
- ▶ 1:45:07 David Rosenthal Ferrari, in the next Formula One Grand Prix that is run after Enzo's death, finishes one-two, wins at Monza.
- ▶ 1:45:20 David Rosenthal And that is the only race that Ferrari won that season.
- ▶ 1:55:23 David Rosenthal Michael Schumacher, Ferrari number one driver, and it takes a couple years for Luca and the team to turn this around, but this is just absolute domination that they unleash on the field.
- ▶ 1:55:50 Ben Gilbert And Ferrari won every single Constructors' Championship five years in a row.
- ▶ 1:55:57 David Rosenthal The sport became too boring because Ferrari always won.
- ▶ 1:56:01 David Rosenthal In total, under Montezemolo's tenure, Ferrari wins 19 Drivers' and Constructors' Championships, which is more than Enzo.
- ▶ 2:32:18 David Rosenthal The pretext is that the Ferrari F-One team has performed poorly in recent years, but.
- ▶ 2:32:38 David Rosenthal Part of the reason that the Ferrari Formula One team wasn't performing well at this point in time was that Formula One had switched to hybrid powertrains, and Fiat never developed hybrid technology, so Ferrari didn't have anywhere to turn…
- ▶ 3:22:05 David Rosenthal The Formula One team.
- ▶ 3:22:46 David Rosenthal And the latest Forbes valuations of F-One teams, I think Ferrari, they have the value of the team at
- ▶ 3:37:10 David Rosenthal I mean, it's astonishing, calling back to our F-One episode, Ferrari is the most popular F-One team in the world, by a large margin.
- ▶ 3:37:36 David Rosenthal Almost none of the fans of Ferrari can find a way to buy a Ferrari.
- ▶ 3:41:12 David Rosenthal I mean, for God's sakes, they're the only F-one team that has been continuously operating for all of F-one.
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
- ▶ 10:13 David Rosenthal Really the only notable exception is Ferrari, which of course is in Italy.
- ▶ 14:16 Ben Gilbert Which was kind of the Ferrari prevailing viewpoint at the time.
- ▶ 27:44 David Rosenthal There's a great quote from another team owner during this era and it goes, Formula One is Ferrari and Ferrari is Formula One.
- ▶ 27:56 David Rosenthal This is another team owner that is saying that like a competitive team to Ferrari.
- ▶ 38:06 David Rosenthal The second thing he realizes is that except for Ferrari, and by this point in time, Enzo has sold half the company to Fiat, so he has
- ▶ 38:58 David Rosenthal Ferrari, you definitely know that.
- ▶ 40:39 David Rosenthal You don't know if Ferrari's gonna show up or if McLaren's gonna show up.
- ▶ 45:59 Ben Gilbert Every single team would go bankrupt except Ferrari otherwise.
- ▶ 2:16:26 David Rosenthal The racing had gotten pretty boring because Ferrari had been on this huge run where Michael Schumacher was just dominating the sport and like blowing away all competition.
- ▶ 2:19:16 David Rosenthal So, we talked a second ago about Michael Schumacher's dominance of the league in the late nineties and early 2000 at Ferrari.
- ▶ 2:19:45 Ben Gilbert And with all the inflation that's happened, with the growth of the sport, I mean, this illustrates just how much Ferrari is perfectly willing to burn money to win.
- ▶ 2:19:55 Ben Gilbert Like, they, they will generate an infinite amount of losses in order to win in Formula One.
- ▶ 2:20:23 David Rosenthal Well, so one thing we didn't talk about in Schumacher's dominance at Ferrari was like, yes, it was him.
- ▶ 2:20:35 David Rosenthal But it was also the engineering team behind him, and specifically the engineering team led by technical director at Ferrari at the time, Ross Braun.
- ▶ 2:22:05 Ben Gilbert So almost everyone said, oh, we're going to move away from Bridgestone to Michelin and Ferrari and Ross Braun in particular realized, well, wait a minute.
- ▶ 2:23:26 David Rosenthal So here, Braun and Schumacher and Ferrari are like, oh, wow, we just found a way to custom engineer our own tires.
- ▶ 2:23:35 David Rosenthal So that was a big part of Schumacher and Ferrari's dynasty.
- ▶ 2:23:44 David Rosenthal Braun leaves Ferrari and becomes the team principal of Honda, which he joins in 2007 ahead of the 2008 season.
- ▶ 2:24:21 David Rosenthal He just went from like top of the world at Ferrari to getting to be team principal at Honda.
- ▶ 2:28:42 David Rosenthal That's very important to us, but we respect you and your body of work at Ferrari, and we respect what you're trying to do here.
- ▶ 2:31:33 David Rosenthal Usually it's like either you're Ferrari and you invest hundreds and hundreds of millions of dollars, or you're Red Bull, you hire away Adrian Newey, and even then it takes several years to develop a winning car.
- ▶ 2:51:53 David Rosenthal And Ferrari obviously hasn't traded, but
- ▶ 2:53:01 Ben Gilbert Ferrari, 670 McLaren somewhere right in that neighborhood to around six, six 50 to 700, uh, 420 for Red Bull racing.
- ▶ 2:53:36 Ben Gilbert Ferrari does about eighty million.
- ▶ 3:10:48 Ben Gilbert And then Ferrari looks over and says, well, if Mercedes is out, we're definitely out.
- ▶ 3:10:52 Ben Gilbert We're Ferrari.
- ▶ 3:11:32 Ben Gilbert As it grows and grows and grows, and season two's doing well, and season three was this massive smash hit, suddenly then all the Mercedes and Ferrari partners and sponsors are coming to them and going, why are we not in Drive to Survive?
- ▶ 3:14:41 David Rosenthal Why did the Mercedes and Ferrari sponsors pressure them to participate?
- ▶ 3:36:43 Ben Gilbert I mean, uh, the biggest thing I think we've seen is Ferrari, who is a front of grid team, uh, is doing something very clever to create downforce with their exhaust, but we'll have to see how that actually plays out.
- ▶ 3:45:11 David Rosenthal Ferrari.
- ▶ 3:45:13 Ben Gilbert So for a long time, Ferrari was guaranteed at least five percent of the total pool, just as like a thank you for being Ferrari.
- ▶ 3:45:38 Ben Gilbert There is definitely still a large chunk as a thank you Ferrari for being Ferrari.
- ▶ 3:45:51 David Rosenthal In the Max Verstappen, Lewis Hamilton, well, I guess Lewis is now with Ferrari, but thinking back to when he was with.
- ▶ 3:46:01 David Rosenthal Even today, 30% of all F-One fans, their favorite team is Ferrari.
- ▶ 3:46:41 Ben Gilbert The constructors used to wildly skew the distribution, and the Ferrari premium was even higher.
- ▶ 3:49:29 Ben Gilbert Six and a half billion dollars for Ferrari.
- ▶ 3:49:35 Ben Gilbert Love Ferrari.