Reese's Pieces, every mention
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tap a year for its mentions
every year anyone Ben Gilbert 7David Rosenthal 1
Verbatim, from the transcripts: the passages where Reese's Pieces comes up
Mars Inc. - The Chocolate Story (Audio) · Acquired
- ▶ 2:20:04 Ben Gilbert Hershey's would then later, as a part of the Reese's franchise, try to do Reese's Pieces.
- ▶ 3:23:47 Ben Gilbert If you saw the movie, there's a pretty memorable moment where it's Reese's Pieces.
- ▶ 3:24:38 Ben Gilbert Multiple sources cite that it three X'd the sales of Reese's Pieces when this came out.
- ▶ 3:24:43 Ben Gilbert And Reese's Pieces, they'd launched it a year before, it had done well initially, it kind of fell off, and then they were trying to use this to, hey, maybe we can galvanize sales.
- ▶ 3:24:52 Ben Gilbert And I think it tripled Reese's Pieces sales for a while, and then it ultimately
- ▶ 3:24:56 Ben Gilbert Everyone knows Reese's Pieces are not M&Ms.
- ▶ 3:25:01 David Rosenthal But, at least in my experience, I haven't been to a movie theater much lately, but I believe there is a lasting legacy of this, which is Reese's Pieces are a mainstay at movie theater concession stands, and it's all because of this.
- ▶ 3:25:16 Ben Gilbert So, maybe the takeaway is actually M&Ms are a better product, and Reese's Pieces are sort of this specialty niche product, and that's why they don't have the market share, and maybe that this whole postulate is wrong, that