Red Bull Racing, every mention

Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired Mar 5, 2026 · 41 mentions

• ▶ 1:05:32 Ben Gilbert Colin also happens to be a former Red Bull test driver.
• ▶ 2:09:16 David Rosenthal People don't change their insurance company, but when the Red Bulls lose, people get a new drink.
• ▶ 2:10:09 David Rosenthal The purchase price that Red Bull paid was one British pound to establish Red Bull Racing.
• ▶ 2:10:25 Ben Gilbert Partnering with Red Bull on their power units.
• ▶ 2:11:05 David Rosenthal So when Red Bull rolls up to the paddock the next year in 2005, which remember is the first year of CBC's ownership and the new Bernie regime.
• ▶ 2:11:41 David Rosenthal Red Bull rolls in and we're like, the door is open all the time.
• ▶ 2:12:17 Ben Gilbert There's not room for the Red Bull Energy Station because it's Monaco, and there's not room for anything.
• ▶ 2:13:18 David Rosenthal And here's Red Bull just partying.
• ▶ 2:13:20 Ben Gilbert And Red Bull got much better as a racing team, but the essence of the strategy is basically still the same.
• ▶ 2:15:49 David Rosenthal So Horner and Dietrich lure Nui into joining Red Bull, and this is how they build a winning team.
• ▶ 2:16:05 David Rosenthal Five seasons after they enter the league, uh, Red Bull starts a run of four consecutive drivers and constructors titles from 2010 to 2013.
• ▶ 2:16:54 Ben Gilbert And was this Sebastian Vettel in 2010 that kicked off the Red Bull run?
• ▶ 2:17:25 Ben Gilbert The most insane thing about Red Bull, I think is.
• ▶ 2:18:08 Ben Gilbert Red Bull has Red Bull powertrains, which is a lot of former Honda people that they've sort of hired, and now they're working with Ford, but like, they do a lot of the things that a car company does.
• ▶ 2:31:33 David Rosenthal Usually it's like either you're Ferrari and you invest hundreds and hundreds of millions of dollars, or you're Red Bull, you hire away Adrian Newey, and even then it takes several years to develop a winning car.
• ▶ 2:37:40 David Rosenthal And this ended Red Bull's own run.
• ▶ 2:38:19 David Rosenthal I mean, Christian Horner at Red Bull and certainly Toto at Mercedes.
• ▶ 2:45:39 David Rosenthal And we can see with what's going on at Red Bull and at Mercedes that, like, it's gonna crush in the modern era.
• ▶ 2:48:46 David Rosenthal Thanks to Red Bull and Mercedes, teams had started to become more successful financially, more business-minded on their own, but the relationship with Formula One, the league, was still, like, highly contentious through all of this.
• ▶ 2:53:01 Ben Gilbert Ferrari, 670 McLaren somewhere right in that neighborhood to around six, six 50 to 700, uh, 420 for Red Bull racing.
• ▶ 2:53:18 David Rosenthal It's interesting.
• ▶ 3:00:21 David Rosenthal We've alluded to this a little bit, but, and Red Bull and Mercedes and Lewis Hamilton were starting to push the edges, but like F-One had a huge social media problem.
• ▶ 3:09:11 Ben Gilbert Box to Box had already been working with Red Bull Racing on a documentary idea just focused on them.
• ▶ 3:09:17 David Rosenthal I had heard rumors that the whole thing started as a Red Bull documentary.
• ▶ 3:09:22 Ben Gilbert So ultimately the Red Bull idea gets scrapped along with that Lewis and Mercedes idea that, that Amazon was working on that gets scrapped.
• ▶ 3:14:01 Ben Gilbert He's not with, with Red Bull anymore.
• ▶ 3:22:54 Ben Gilbert So apparently the title sponsorship at the front of the grid now can be a 50 to a hundred million dollar deal and Oracle's title sponsorship of exactly per year of Red Bull racing is reportedly a hundred million.
• ▶ 3:23:43 David Rosenthal Oracle's CMO said, I believe on an earnings call, that Drive to Survive was the reason that they decided to get into F-One and do the big Red Bull sponsorship.
• ▶ 3:33:08 Ben Gilbert Ford has joined with Red Bull as an engine partner.
• ▶ 3:33:11 Ben Gilbert Honda used to be the partner who would make Red Bull's engines in around 2019.
• ▶ 3:33:17 Ben Gilbert And then in 2021, Honda left the sport and Red Bull, instead of picking another engine supplier, they actually took it in house and started Red Bull powertrains with Honda's technology and technical support.
• ▶ 3:33:37 David Rosenthal More of a partnership, right, with Red Bull and less of a street.
• ▶ 3:33:42 Ben Gilbert Oh, you know, Ford is very much not supplying the engine to Red Bull.
• ▶ 3:33:47 Ben Gilbert They are sort of a engineering partner on Red Bull powertrains, and I know there's engineers sort of flying back and forth and multiple Ford sites that are sort of collaborating with Red Bull on building their engines.
• ▶ 3:34:04 Ben Gilbert And hey, Red Bull was all prepared to take engine manufacturing in house.
• ▶ 3:35:43 David Rosenthal Whereas Ford is coming in with Red Bull, one of the top teams, like they're going to be on the podium from season one.
• ▶ 3:35:57 Ben Gilbert I mean, it was like a Ford Red Bull event.
• ▶ 3:36:25 Ben Gilbert People always say these things come with a big reset, but do I think Mercedes and Red Bull and McLaren are not going to be, you know, three of the top four teams?
• ▶ 3:49:36 Ben Gilbert Uh, six billion dollars for Mercedes, 4.4 billion for McLaren, and 4.35 billion for Red Bull Racing.
• ▶ 4:09:23 Ben Gilbert Unless they start sending, like, just Haas and Mercedes are gonna head out to this circuit on this day, and at the, at the same weekend, you're gonna see Red Bull.
• ▶ 4:25:55 Ben Gilbert To John Najafi, the former vice chairman of McLaren Racing, and from Ford, Will Ford and Mark Rushbrook, who obviously did the big engine partnership with Red Bull Racing.