New Coke, every mention

Coca-Cola: The Complete History & Strategy (Audio) · Acquired Nov 24, 2025 · 19 mentions

• ▶ 2:44:46 David Rosenthal With new Coke.
• ▶ 2:48:19 Ben Gilbert There's a lot of people that probably aren't terribly familiar with New Coke and what actually happened.
• ▶ 2:48:49 David Rosenthal People prefer the taste of new Coke.
• ▶ 2:49:39 David Rosenthal He's hospitalized a few days later, and he ends up passing away on March seventh, 1985, one month before the new Coke announcement.
• ▶ 2:51:55 David Rosenthal And then the final question of the day, a reporter asks whether assuming this new Coke thing is a success, if diet Coke will also be reformulated.
• ▶ 2:52:48 David Rosenthal So it turns out that in all the research that they conducted for New Coke, all 200,000 people that they did the taste test with
• ▶ 2:54:18 David Rosenthal Or this story in Marietta, Georgia, a woman assaulted a Coke delivery man with her umbrella as he tried to stock a supermarket shelf with new Coke.
• ▶ 2:55:28 Ben Gilbert There was 79 days between when they released new Coke and when Coca-Cola classic made its return.
• ▶ 2:55:50 David Rosenthal That if they keep new Coke on the market as the official Coke, and they call the old Coke, Coca-Cola classic.
• ▶ 2:56:12 Ben Gilbert Hey, actually the rights that you own are to new Coke and then more advantageous deal that we're going to cut.
• ▶ 2:56:27 David Rosenthal And New Coke will remain on the market.
• ▶ 2:56:58 Ben Gilbert And in practice, what happened is everyone went back to Coca-Cola Classic and nobody stayed on New Coke.
• ▶ 2:58:26 Ben Gilbert The little fun trivia is, David, do you know what New Coke became after they removed the name New Coke but left the product on the market?
• ▶ 2:59:32 David Rosenthal So after this whole new Coke disaster, Coca-Cola company's stock is in the dumps and who comes in?
• ▶ 3:06:13 Ben Gilbert New Coke, what happens afterwards, the polar bears, these beloved ads.
• ▶ 3:31:21 Ben Gilbert And then lastly, I will say, new Coke.
• ▶ 3:31:30 Ben Gilbert I think Coca-Cola would be worse off today if they didn't go through the new Coke moment, which is crazy to say, but I guess we don't have the counterfactual, but if you just look at the data on the resurgence in Coke afterwards, you…
• ▶ 3:36:59 Ben Gilbert You can sure measure it, though, with the outcry against New Coke.
• ▶ 3:41:15 David Rosenthal Yeah, a ham sandwich could run it, and in fact, it's proven by the new Coke debacle.