New Coke

5 statements across 1 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Nov 24, 2025 by Ben Gilbert · said 19 times in 1 episodes since 2025 · across every show →

Mentions by year

brought up most by David Rosenthal (10), Ben Gilbert (9)

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2025 19 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about New Coke, oldest first

Nov 24, 2025
Assertion Supported
Gilbert: Only 79 days passed between New Coke launch and Classic's return
“There was 79 days between when they released new Coke and when Coca-Cola classic made its return.”
Ben Gilbert Nov 24, 2025 ▶ 2:55:28 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
Nov 24, 2025 positive
What-if
Gilbert: Coca-Cola would be worse off today without New Coke
“I think Coca-Cola would be worse off today if they didn't go through the new Coke moment, which is crazy to say, but I guess we don't have the counterfactual, but if you just look at the data on the resurgence in Coke afterwards, you couldn't have come up with…”
Ben Gilbert Nov 24, 2025 ▶ 3:31:30 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
Nov 24, 2025 neutral
Assertion Supported
Coca-Cola labeled the original formula 'Classic' to renegotiate its bottler contracts
“And Coke and their lawyers ultimately decide That if they keep new Coke on the market as the official Coke, and they call the old Coke, Coca-Cola classic. They can make an argument to all the bottlers. The Coca-Cola classic is a new drink.”
David Rosenthal Nov 24, 2025 ▶ 2:55:46 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
Nov 24, 2025 positive
Assertion Supported
New Coke actually beat original Coke and Pepsi in blind taste tests
“They've done tons of taste tests. Not only does it beat Pepsi in taste tests, it beats original Coke. People prefer the taste of new Coke.”
David Rosenthal Nov 24, 2025 ▶ 2:48:42 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
Nov 24, 2025
Assertion Partly supported
Coca-Cola's New Coke taste tests never asked consumers about replacing the original
“So it turns out that in all the research that they conducted for New Coke, all 200,000 people that they did the taste test with They never asked them how they would feel if this new beverage replaced the old Coca-Cola.”
David Rosenthal Nov 24, 2025 ▶ 2:52:48 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
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