NASCAR, every mention

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every year anyone David Rosenthal 9Ben Gilbert 5

Verbatim, from the transcripts: the passages where NASCAR comes up

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Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired Mar 5, 2026 · 5 mentions

  • ▶ 14:37 David Rosenthal Cause it's not like these racetracks are like NASCAR racetracks where the cars just go around in a circle.
  • ▶ 2:23:02 David Rosenthal Whereas if you look at like NASCAR or like other motor sports out there, a lot of stuff is mandated to be common and like the degrees of freedom of parts of the car that you can actually engineer is like much, much, much narrower.
  • ▶ 3:32:27 Ben Gilbert That is half of what NASCAR averages.
  • ▶ 4:05:00 David Rosenthal FIA doesn't regulate NASCAR or IndyCar, stuff like that, but for many other sports explicitly saying this is the pinnacle.
  • ▶ 4:11:35 Ben Gilbert I mean, like NASCAR, you have aggressive overtaking lap after lap.

Starbucks (with Howard Schultz) · Acquired Jun 4, 2024 · 9 mentions

  • ▶ 1:35:54 David Rosenthal Today we want to do a little case study on how ServiceNow works with another very well-known consumer brand, NASCAR.
  • ▶ 1:36:03 David Rosenthal , NASCAR is a family-owned business.
  • ▶ 1:36:05 David Rosenthal Even at today's scale in their 75th year, they're continuing to innovate with events like their race through the streets of Chicago and growing with over 1000 NASCAR-sanctioned events per year.
  • ▶ 1:36:20 Ben Gilbert They move a huge part of the company and set up a new base of operations in a new city every week.
  • ▶ 1:36:37 David Rosenthal Well, NASCAR has turned to ServiceNow to help it become one of the most innovative and technologically advanced organizations in the sports entertainment industry.
  • ▶ 1:36:46 David Rosenthal With ServiceNow, they've been able to automate manual and outdated business processes and unify fragmented technology into a single platform.
  • ▶ 1:36:54 David Rosenthal They've also been able to enable their employees to build low-code applications that can be speedily deployed to all employees,
  • ▶ 1:37:04 Ben Gilbert Yeah, the NASCAR story is a classic one for ServiceNow.
  • ▶ 1:37:07 Ben Gilbert They first became a customer for the IT operations, but as they saw the power of the ServiceNow platform, they extended it into every corner of their business, from employee experience to App Engine.
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