Milky Way, every mention

Mars Inc. - The Chocolate Story (Audio) · Acquired Dec 16, 2024 · 33 mentions

• ▶ 9:21 David Rosenthal This is the company, you know, Mars, Snickers, M&M's, Milky Way, it's all to come here.
• ▶ 41:13 Ben Gilbert Interestingly, all chocolate before was measured by weight, and once somebody kind of rolls their first candy bar off the line, you know, what we now know today, the Snickers bar, the Milky Way, all these things,
• ▶ 42:41 David Rosenthal That would end up being called the Milky Way.
• ▶ 45:06 Ben Gilbert Alright, David, so Forrest emerges into his father's life, and somehow we end up with the Milky Way.
• ▶ 48:29 David Rosenthal They get to talking, jamming, father and son, and, uh, with that, the Milky Way bar was born, with the marketing of a malted milkshake in a candy bar.
• ▶ 48:43 Ben Gilbert I have an idea that you should put a malted milkshake in a bar and actually what a Milky Way is.
• ▶ 49:34 David Rosenthal Regardless of how all this happens, Frank Mars does release, in 1924, the Milky Way bar, and it does become a big hit.
• ▶ 49:55 David Rosenthal And that is all the Milky Way, like undeniably huge success.
• ▶ 53:48 David Rosenthal Regardless of whether Forrest had anything to do with the Milky Way idea or launch or anything like that, meeting his dad, seeing that there is a business in the family, starts recalibrating Forrest's ambitions even higher than just being…
• ▶ 54:27 David Rosenthal Even when the candy company before Milky Way was just making a 100,000 dollars a year.
• ▶ 59:20 Ben Gilbert Must have been great margins on those Milky Ways.
• ▶ 1:00:04 David Rosenthal We need to crank out as many Milky Ways as possible.
• ▶ 1:00:09 David Rosenthal So, by 1929, which I think is the first year that the factory is up and running, they're producing twenty million Milky Way bars annually.
• ▶ 1:03:17 David Rosenthal Supposedly, Forrest was thinking about what would be, like, you know, an incredible product to build on the Milky Way's success and market to all of America and the world.
• ▶ 1:03:30 Ben Gilbert Because by the way, a Snickers is a Milky Way with peanuts.
• ▶ 1:05:45 David Rosenthal Milky Way did 800,000 in its first year in 1924.
• ▶ 1:07:02 Ben Gilbert The Milky Way, the Three Musketeers, and the Snickers are all just adding one ingredient to the same thing.
• ▶ 1:07:49 David Rosenthal As evidenced by the fact that, you know, here we are today eating the most popular candies in the world that Mars makes, and it's still Snickers, Milky Way, Three Musketeers, M&Ms, which we will get into.
• ▶ 1:10:34 David Rosenthal One, 50,000 dollars, and two, the foreign rights to the Milky Way recipe.
• ▶ 1:10:42 Ben Gilbert But I don't think the Milky Way name.
• ▶ 1:10:46 David Rosenthal No, not the Milky Way name, just the recipe.
• ▶ 1:10:48 Ben Gilbert You can't market this as Milky Way, but you can sell this recipe internationally.
• ▶ 1:19:25 David Rosenthal And he installs the family in a one-room apartment above the factory, and they start making a version of the Milky Way adapted to British tastes.
• ▶ 1:19:43 David Rosenthal So he has the recipe to the Milky Way that he's adapted now for British tastes, but he doesn't have the naming rights, and so he names it the Mars Bar.
• ▶ 1:20:14 Ben Gilbert If you get a Milky Way in the US, and you go and you get a Mars bar in the UK, they're a little different, the way you just described, but those are effectively the same products.
• ▶ 1:20:33 David Rosenthal That is used in the Mars bar versus the Milky Way.
• ▶ 1:21:56 Ben Gilbert David, there is a Milky Way that you can buy today in the UK.
• ▶ 1:24:46 Ben Gilbert I pray for Milky Way.
• ▶ 1:24:56 David Rosenthal If he was religious at all, he was religious about Milky Way and Snickers and M&Ms.
• ▶ 1:42:22 Ben Gilbert You know, I think today the fund size Milky Way bars are produced at over 5500 bars per minute.
• ▶ 2:17:56 David Rosenthal Bigger than Snickers, bigger than Milky Way, bigger than the Hershey's bar.
• ▶ 2:45:04 David Rosenthal And as a result, in 1973, the combined Mars, which is all of the legacy Mars Inc. products, Snickers, Milky Way, Three Musketeers, et cetera, plus M&M's, passes all of Hershey to become the number one candy company in America.
• ▶ 3:25:29 Ben Gilbert Marketing can create durable brands, and the reason why all these Snickers and Milky Way and M&Ms are victorious is because they're just better products.