Microsoft Windows, every mention
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Verbatim, from the transcripts: the passages where Microsoft Windows comes up
Microsoft Volume II: The Complete History and Strategy of the Ballmer Years (Audio) · Acquired
- ▶ 4:44:45 Ben Gilbert Steven Sanofsky, who led Windows in Windows seven and eight, and led Office before that.
- ▶ 4:45:15 Ben Gilbert She worked closely with Steven in Office and also on Windows.
- ▶ 4:47:02 Ben Gilbert To Joe Belfiore, who played a large role in Windows and Windows Phone.
- ▶ 4:48:42 David Rosenthal Terry ran Windows and Windows Phone at Microsoft for a long time.
Microsoft Volume I: The Complete History and Strategy of founding through Windows 95 (Audio) · Acquired
- ▶ 1:54 Ben Gilbert Making hardware, gaming systems, gaming studios, Windows apps, iPad apps, Mac apps, operating systems, mobile operating systems, MP three players, search engines, cloud computing, services on cloud computing, programming languages,…
- ▶ 1:46:51 Ben Gilbert But my God, 75,000 dollars to buy DOS to get this whole thing started for, I mean, until Windows 95, all of the Windows operating systems were DOS based.
- ▶ 2:26:39 unnamed speaker Excel has to happen on Windows.
- ▶ 2:36:44 David Rosenthal This is around that same time when Paul Allen gets Hodgkin's disease and leaves the company, so his presence as sort of great technical leader is very much missed, but they bring in someone from Xerox to manage the development of Windows.
- ▶ 2:37:13 David Rosenthal You can find amazing YouTube videos from the launch and all joking about how like non-technical Steve coming in to save the day and dev manage windows to launch.
- ▶ 2:37:49 David Rosenthal Is a very, very different thing than you imagine a graphical user interface is today or what you know of as Windows.
- ▶ 2:39:09 Ben Gilbert Apple, I think, was under the impression that it was just for Windows one point oh, but the actual terms of the agreement are this and all future versions of Windows, which comes back to haunt Apple later.
- ▶ 2:39:39 David Rosenthal The other important thing about Windows during this sort of awkward teenage phase is it's not an operating system.
- ▶ 2:39:52 David Rosenthal The original name for Windows was Interface Manager.
- ▶ 2:39:56 Ben Gilbert In all of their early marketing, they referred to it as Windows, a graphical operating environment that runs on the Microsoft MS-DOS operating system.
- ▶ 2:40:06 Ben Gilbert And actually, it was not until Windows 95 that Windows was its own operating system.
- ▶ 2:40:22 Ben Gilbert Why is Microsoft doing Windows?
- ▶ 2:40:32 Ben Gilbert And so, David, are you telling me that Windows is the widely agreed upon future of the company, and that's just a straight line?
- ▶ 2:40:54 David Rosenthal Windows, the Mac, all of this, these are hedges for the company.
- ▶ 2:44:19 Ben Gilbert And so, even though Microsoft's doing all these little hedges, you know, Windows, this tiny little team, that's what, I think it's 30 people or something.
- ▶ 2:44:55 David Rosenthal And what we're doing with windows and with the Mac is, you know, those are small things within the company.
- ▶ 2:46:40 David Rosenthal We're gonna do Windows.
- ▶ 2:47:33 David Rosenthal Thank God for Microsoft, and I think, again, this probably was Bill's strategy all along, that they hedged with Windows, with the Mac.
- ▶ 2:50:06 David Rosenthal Ben, I know you talked to, uh, a really important person in the Windows ecosystem and Microsoft internally at this time.
- ▶ 2:51:47 Ben Gilbert There was a small offsite of the executives, and Bill and Steve basically decided that it was time to bet on Windows.
- ▶ 2:51:55 Ben Gilbert Windows had always been plan B, and now suddenly it was plan
- ▶ 2:52:12 Ben Gilbert I mean, the prestigious thing to work on at Microsoft was OS two and eventually Windows NT, but the Windows team in the Windows three era is almost like the Mac team over at Apple.
- ▶ 2:52:39 Ben Gilbert And then, boom, the early reception to Windows is so good, it gives this glimmer of, that may seem really ambitious, but that opportunity is actually ours if we want to go seize it.
- ▶ 2:54:38 Ben Gilbert Apple, you totally said in all the future versions of Windows, they can use your UI paradigms.
- ▶ 3:08:24 David Rosenthal One, it's the legacy of this bet on the Mac, bet on Excel, and, you know, bet on Windows, you know, shortly thereafter, that enables Microsoft to go into the enterprise because, yeah, even though they've just broken up with IBM and OS two…
- ▶ 3:11:25 Ben Gilbert They've got DOS and early windows, which is essentially consumer targeted, but now they've got this guy, Dave.
- ▶ 3:13:18 Ben Gilbert So in 1991, Bill Gates sums this up in a memo where he says, our strategy is Windows, one evolving architecture, a couple of implementations, and an immense number of great applications from Microsoft and others.
- ▶ 3:13:39 Ben Gilbert Ok, I think what that basically ends up meaning a few years later is one application programming interface, API, that developers can target so that when they want to write a Windows app, it works on both NT and whatever the evolution of…
- ▶ 3:14:55 Ben Gilbert Bill Gates just said our strategy is Windows.
- ▶ 3:14:58 Ben Gilbert We're now the Windows company, and that includes great applications from Microsoft and others.
- ▶ 3:15:06 Ben Gilbert Like, let's go first and best on Windows, get to it.
- ▶ 3:16:03 Ben Gilbert I mean, even before Windows 95 shipped, they had seventy five million Windows users.
- ▶ 3:47:15 Ben Gilbert The same can be said of Windows.
- ▶ 3:47:18 Ben Gilbert I think the Microsoft OEM team for Windows was like 20 people or something.
- ▶ 3:47:23 Ben Gilbert Before the enterprise, in this era that we're talking about, the group of people responsible for go-to-market for Windows was really small.
- ▶ 3:59:02 Ben Gilbert In terms of one user can contact every other user, but more users being on Windows incentivizes more developers to make great applications for Windows, which enables Microsoft to sell more copies to more users, etc.
- ▶ 4:00:58 David Rosenthal This exists, especially by the time you get to the Windows 95 era, the end of this episode.
- ▶ 4:01:23 Ben Gilbert It's funny, the Process Power, I would say, is stronger in Office than Windows.
- ▶ 4:01:27 Ben Gilbert Now my colors are showing, like, Windows always notoriously miss their ship dates, but I'm actually less sure that Process Power existed in that early days.
- ▶ 4:01:50 Ben Gilbert Windows 95 built a consumer brand.
- ▶ 4:19:09 David Rosenthal I spoke with other people who ran Windows.
- ▶ 4:19:16 David Rosenthal Terry ran Windows for quite a long time, right?
- ▶ 4:19:19 Ben Gilbert Yeah, when I was there, Terry was, uh, EVP over, I think, Windows and Windows Phone.
- ▶ 4:19:34 Ben Gilbert And how different the go-to-market motions were for Windows and Office.
- ▶ 4:19:38 Ben Gilbert I think Terry was the one that sort of gave us the insight of Windows, especially in the early days, was basically an OEM game.
NVIDIA CEO Jensen Huang · Acquired
- ▶ 4:47 Jensen Huang We were the only consumer, three D graphics company ever created, and we, we were focused on transforming the PC into an accelerated PC because at the time, Windows was really a software rendered system.
- ▶ 9:26 Jensen Huang And Dwight and the software team wrote our software, the entire stack, and ran it on this emulator, and just sat in the lab waiting for Windows to paint, you know.
Stratechery (with Ben Thompson) · Acquired
- ▶ 1:01:05 Ben Thompson So I had the lowest hanging fruit in the world to sort of pick, right?
- ▶ 1:42:52 Ben Thompson It also includes Azure credits and
Benchmark Part I · Acquired
- ▶ 16:34 David Rosenthal And Forethought were the makers of a little Mac application that then became a Windows application called PowerPoint.
Amazon Web Services · Acquired
- ▶ 1:30:17 Ben Gilbert That platform is not Windows of the past, or the App Store of the current day, where it was just sort of coming.
Howard Marks & Andrew Marks: Something of Value · Acquired
- ▶ 0:06 Andrew Marks Especially Windows technology.
Nvidia: The Machine Learning Company (2006-2022) · Acquired
- ▶ 17:26 David Rosenthal It's like the difference between working on CG and, like, Microsoft building the whole .NET framework for developing on Windows, you know.
- ▶ 32:01 David Rosenthal It's like if you were to develop an iOS app and then try and deploy it on Windows, like, uh, it wouldn't work.
- ▶ 32:56 David Rosenthal In fact, most people thought this was a dumb model that like Apple lost and the Mac was stupid and niche and like Windows and Intel is what won the open ecosystem.
- ▶ 33:08 Ben Gilbert Well, but Windows and Intel did have proprietary development environments and, you know, full stack dev tools.
- ▶ 53:29 David Rosenthal And it's like it sort of used to be with Windows was the consumer facing layer, and Intel was the other piece of the Wintel monopoly.
- ▶ 54:18 Ben Gilbert It's like when people were all building on Windows in the nineties, or all building on the iPhone in the late 2000.
Platforms and Power (with Hamilton Helmer and Chenyi Shi) · Acquired
- ▶ 13:43 Ben Gilbert What you're essentially teeing up here is, just to make sure I understand, platforms under this definition of an intermediary of transactions encompasses a lot of business models that we would otherwise refer to more narrowly as like…
Nvidia: The GPU Company (1993-2006) · Acquired
- ▶ 37:18 Ben Gilbert We would love it if Windows developers could be able to easily develop for all these new machines shipping with all these advanced graphics capabilities.
- ▶ 37:29 David Rosenthal Yeah, you know, developers want to do three graphics directly into Windows without any of this, you know, crufty middleware from some no-name company NVIDIA out there.
- ▶ 37:40 David Rosenthal Why don't we just bake these APIs right into Windows directly for three D graphics?
- ▶ 1:37:51 Ben Gilbert Like, hey, anyone that is an application developer for Windows should be able to use whatever hardware is on any PC in a really great way, and so we want to commoditize all of our suppliers.
- ▶ 1:54:26 David Rosenthal Great, NVIDIA, we're gonna help save you from Intel, and in return, you're gonna, you know, give us a really sweetheart deal on these chips, and you're gonna put us in business with Xbox, and by the way, the other side of your gaming and…
The Browser (with Brendan Eich, Chief Architect of Netscape + Mozilla and CEO of Brave) · Acquired
- ▶ 18:51 Brendan Eich So the first version was not real, and the second version was kind of a joke, and the third version was starting to tell you where it could get to, and the fourth version was quite good on Windows, pretty much only on Windows.
- ▶ 19:21 Brendan Eich They had the Windows Monopoly, but what they did in tying the browser to it and threatening Compaq with revocation of the Windows license if
- ▶ 22:52 Brendan Eich And they threw it away or kind of threw most of it away and did a Windows only
- ▶ 29:23 Brendan Eich I had to recruit Ben Goodger out of Netscape to take over for Blake, and that went from Firefox, 0.6 on to one oh, and Ben did a lot of the important work on add-ons and search integration and making it really sing on Windows.
- ▶ 29:44 Brendan Eich But they didn't care about Windows.
- ▶ 41:29 Brendan Eich They were certainly still distributing it on Windows.
- ▶ 1:37:36 Brendan Eich Edge is somewhat privileged in Windows, which is a little hard on us.
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