Microsoft Windows, every mention
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tap a year for its mentions
every year anyone Ben Gilbert 124David Rosenthal 76Steve Ballmer 60Brendan Eich 7Jensen Huang 2Ben Thompson 2Andrew Marks 1
Verbatim, from the transcripts: the passages where Microsoft Windows comes up
Google Part II: Alphabet (Audio) · Acquired
- ▶ 18:40 Ben Gilbert So to this point, over 90% of Google search queries were done on Windows PCs, and 90% were done in Internet Explorer running on those PCs.
- ▶ 19:30 Ben Gilbert And web usage isn't bad for Microsoft, but if the platform of the next generation becomes the web, and people are writing web applications instead of Windows applications, that makes Microsoft's platform a lot less valuable versus other…
- ▶ 20:00 David Rosenthal Microsoft makes money by OEMs selling PCs that have Windows on them, and then Microsoft sells software that goes on those PCs.
- ▶ 48:47 Ben Gilbert The Windows code to have perfect document fidelity to the web, so when you looked on the web and then printed from the web, the document would be laid out pixel for pixel, character for character, exactly how it would look on the printed…
- ▶ 1:41:54 David Rosenthal Well, one was Microsoft to kneecap them by making changes to Internet Explorer or Windows or whatnot.
- ▶ 2:19:20 Ben Gilbert So there's this kind of funky thing where, like, Microsoft built and owned Windows and then dominated the PC era because of that.
- ▶ 2:22:28 David Rosenthal Let's go attack Windows.
- ▶ 2:22:44 David Rosenthal It is wild how much the PC computer operating system market is still dominated by Windows.
- ▶ 2:22:59 David Rosenthal Windows has like, 70% market share of computer operating systems.
- ▶ 3:57:57 David Rosenthal Windows and LinkedIn.
Google Part I: Origins of Search. How the Best Business in Human History Happened (Audio) · Acquired
- ▶ 2:45:10 Ben Gilbert They even did a deal with Dell directly to make sure that when new PCs shipped with Windows, they shipped with Google toolbar pre-installed
The Steve Ballmer Interview · Acquired
- ▶ 21:36 Ben Gilbert And maybe walk us through a little bit the OS two windows world.
- ▶ 23:26 Steve Ballmer And it was convoluted, and we did then keep, for, for speed of action, we kept going on Windows, which we had started.
- ▶ 23:43 David Rosenthal And Windows was like your plan B.
- ▶ 23:46 Steve Ballmer No, Windows was our plan, and then they wanted, they, they wanted to do this new operating system, and we convinced them, you got to have a graphical user interface.
- ▶ 23:56 Steve Ballmer And we tried to sell them Windows, and they were resisting.
- ▶ 24:07 Ben Gilbert We really think the future is Windows.
- ▶ 24:19 Steve Ballmer So I had windows, I had shipped when I'd been the development manager for windows one.
- ▶ 24:53 Steve Ballmer And so Bill's pushing windows hard, but we still suspected OS two could be the winner because it came from IBM, but we couldn't just like stop for three or four years.
- ▶ 25:10 Steve Ballmer So, we kept going with Windows, we kept going with OS two, and then May, 1990, they come along and shoot us.
- ▶ 25:28 David Rosenthal I thought the story was you all windows was getting gathering strength and you all thought like, you know, maybe we can step out from the little brother.
- ▶ 25:46 Steve Ballmer He was getting frustrated with us because we were still selling windows.
- ▶ 25:49 Steve Ballmer We were still promoting windows and they, I mean, look, this was our first antitrust problem.
- ▶ 26:03 Steve Ballmer What's windows good for?
- ▶ 29:30 Ben Gilbert And so you're sitting there, Windows isn't powerful Windows yet.
- ▶ 29:33 Ben Gilbert Windows is this fledgling kind of idea.
- ▶ 29:53 Ben Gilbert You don't really have confidence in Windows yet.
- ▶ 30:34 Ben Gilbert So who's using Windows and how are you selling to them at this point?
- ▶ 30:55 Steve Ballmer Buy a copy of Windows, buy a copy of Excel, like at an egghead software, it was a software retailer at the time, and bring them in and use them.
- ▶ 31:49 David Rosenthal Not DOS.
- ▶ 32:23 Steve Ballmer The Air Force was the first big, uh, Windows customer.
- ▶ 32:30 Steve Ballmer Our first big Windows customer, at least as I remember it, was the US Air Force, and they were buying single copies of Windows.
- ▶ 33:37 Steve Ballmer And what windows could deliver to the apps quite, quite appropriately.
- ▶ 33:53 Steve Ballmer And, you know, we had DOS and windows and whenever talking to Cutler about coming here, he says, I don't want to work any toy operating systems.
- ▶ 34:14 Steve Ballmer You know, we said, look, you got to build an operating system whose API looks like Windows and whose user interface looks like Windows.
- ▶ 37:55 Steve Ballmer The liftoff there, though, is mostly on Windows and applications.
- ▶ 41:04 Ben Gilbert And that's of Windows, that's of Office, that's of.
- ▶ 41:07 Steve Ballmer Windows typically by then came with the hardware.
- ▶ 41:13 Steve Ballmer For Windows, yeah.
- ▶ 47:02 David Rosenthal So at a certain point along the way, you get to, well, I want to say the Holy Trinity, but I think there are more than three pieces of this, but the real killer suite in enterprises, which is Windows, Windows Server, Active Directory,…
- ▶ 47:29 David Rosenthal You know, your users, they do their email on Outlook, which is part of Office, which runs on Windows, which uses Exchange, which uses Active Directory.
- ▶ 50:47 Steve Ballmer Linux is competing with Windows, and there's a thing called OpenOffice.
- ▶ 51:58 Steve Ballmer I mean, people say that they might mean Azure, AWS, or in the old days, Windows, or Windows Server, or Unix, uh, then Linux.
- ▶ 52:48 Steve Ballmer Office was the best first party app on windows, and that's how things get good.
- ▶ 54:35 Steve Ballmer And you know, who's Windows number one client?
- ▶ 55:50 Steve Ballmer We need you, we need you guys on Windows.
- ▶ 56:56 Steve Ballmer No, it was my Windows video.
- ▶ 57:13 Steve Ballmer We're trying to get our people pumped up about Windows.
- ▶ 58:31 Steve Ballmer We could lose windows on the client.
- ▶ 59:26 Steve Ballmer Uh, you guys call it sticking with windows too long, but that may be it, but I think, I don't think we stuck with windows too long.
- ▶ 59:34 Steve Ballmer I think what we did is we tried to put windows in places that it didn't, it didn't naturally go, and we tried to be too windowsy, both in the API and the UI in some things.
- ▶ 59:52 Steve Ballmer Uh, we did a layer on windows that when you hooked your,
- ▶ 1:00:09 Steve Ballmer To some degree, paranoia and some degree confidence, you know, okay, well, our birthright here comes from windows.
- ▶ 1:00:23 Steve Ballmer So there was both a, like a fear and a, you know, overstated confidence in trying to take windows, uh, everywhere.
- ▶ 1:02:41 Ben Gilbert You have Windows, this amazing piece of software with this tremendous multi-sided network effect around it.
- ▶ 1:02:48 Ben Gilbert The logical thing to do is to continue to try and extend it and say, geez, wouldn't it be nice if the next great technology wave was also Windows?
- ▶ 1:03:28 Steve Ballmer We're going to add networking to windows.
- ▶ 1:03:31 Steve Ballmer You still call it windows.
- ▶ 1:04:57 Steve Ballmer Okay, let's try to keep the comfortable Windows user interface, because people understand it.
- ▶ 1:05:18 Steve Ballmer Sort of a fear that this was our permission to, to exist, and out of a self-confidence that, you know, we had to put windows everywhere.
- ▶ 1:07:28 Steve Ballmer Well, there's too much based upon Windows integration.
- ▶ 1:08:02 Ben Gilbert Thank God we have Windows to be able to have some way we can, you know, attack them from the side.
- ▶ 1:08:07 Ben Gilbert And with Windows integration, maybe that gives us a fighting chance.
- ▶ 1:10:50 Steve Ballmer Uh, we, we have permission to come from behind in a certain way here because we've got windows.
- ▶ 1:12:11 Steve Ballmer We couldn't use the Windows user interface.
- ▶ 1:12:15 Steve Ballmer I mean, there were a bunch of things, but you have to go all the way, and yet we had a Windows Everywhere slide.
- ▶ 1:20:21 Steve Ballmer so I get Cutler and Amitabh to go do this thing, and then Cutler brings some of his, I'll call gang, his favorite guys, he brings them over, because he's a magnet for talent, and we get started, and we made an explicit decision, and I…
- ▶ 1:20:44 Steve Ballmer We say we're going to build platform as a service because it's a Windows platform.
- ▶ 1:21:07 Ben Gilbert It doesn't leverage Microsoft's strength of owning the Windows franchise.
- ▶ 1:21:50 Steve Ballmer Unix had a strong developer group, and on the front end, Windows was definitely stronger.
- ▶ 1:22:17 Ben Gilbert Uh, Windows apps were coming out that would sweep the world and go get a hundred million users because they were great apps.
- ▶ 1:23:07 Steve Ballmer But I'm also saying there was a, a Windows.
- ▶ 1:23:10 Steve Ballmer There was still a great Windows sort of, uh, developer ecosystem.
- ▶ 1:23:24 Steve Ballmer And of course we're trying to make windows strong and we're trying to get to the cloud.
- ▶ 1:27:20 Steve Ballmer I mean, Windows and Windows NT were in different groups, too.
- ▶ 1:27:35 Steve Ballmer I mean, you could say it's part of the issue with Windows when we tried to use Windows on things for which we probably should have started.
- ▶ 1:27:46 Steve Ballmer We did break it out, but we constrained it with Windows.
- ▶ 1:27:49 Steve Ballmer We broke Windows NT out and constrained it with Windows.
- ▶ 1:27:54 Steve Ballmer It worked fine because Windows belong.
- ▶ 1:31:42 Steve Ballmer I'm going to call the desktop business, which I include windows and office.
- ▶ 1:32:21 Steve Ballmer You need an AD account, an Exchange account, it's exact, Windows.
- ▶ 1:32:26 Steve Ballmer Three 65, you could call the two, the modern translation of those two things are the Windows OEM business in M.
- ▶ 1:37:27 Steve Ballmer We thought of it as underneath the windows trick, if you will.
- ▶ 1:52:49 Steve Ballmer So you get all these things, narrative,
- ▶ 1:59:26 Steve Ballmer And partly it was the centrality of Windows and the notion that Windows would say central, therefore people would all want this new stuff.
- ▶ 1:59:50 Steve Ballmer Just not calling it Windows.
- ▶ 2:00:09 Steve Ballmer But by then, you know, we were a little cocky about Windows, and it was our thing.
- ▶ 2:02:01 Steve Ballmer That's cloud, uh, that's surface, that's some of the improvements in windows.
- ▶ 2:45:48 Steve Ballmer And particularly those that, you know, a number of them, both windows, but also certainly on the backend products, backend, meaning they're not customer visible, but I would say Intuit Dome's probably the product for which I had the…
- ▶ 2:56:13 Ben Gilbert In fact, when I was at Microsoft, I, you know, I wasn't a podcaster then, but at the time I was such a junior employee, but man, there was a complicated landscape that Steve was navigating between, you know, the product set, between…
Epic Systems (MyChart) · Acquired
- ▶ 57:47 David Rosenthal And on the back of that in 1992, they launch Epic Care, which I believe is the first graphical user interface like Windows based
- ▶ 58:19 David Rosenthal Now here in the nineties with Epic Care, they've created a Windows application that
- ▶ 58:24 David Rosenthal Any PC user can fire up on their Windows machine and use a graphical interface for their patient interactions and their EMR, and
- ▶ 3:45:20 Ben Gilbert Or Windows, actually.
Meta (Audio) · Acquired
- ▶ 2:26:39 Ben Gilbert You know, the same way that Microsoft had user attention with PCs, because they had the install base of Windows.
Microsoft Volume II: The Complete History and Strategy of the Ballmer Years (Audio) · Acquired
- ▶ 14:34 David Rosenthal In January, 1994, when a young Windows networking engineer named James Allard, or J as he goes by, writes a memo to Bill Gates and to the senior leadership
- ▶ 14:47 David Rosenthal At Microsoft entitled Windows, the next killer application for the internet.
- ▶ 15:26 David Rosenthal Kind of looks like it is going to become an exponential phenomenon, given the rate at which it is growing, and that it represents an enormous opportunity for Microsoft to, quote, embrace and extend the internet into Windows itself.
- ▶ 16:27 David Rosenthal The business model is we sell windows through OEMs and to businesses and the like and to consumers, and we can just bake this into it.
- ▶ 28:33 David Rosenthal Make this a core part of Microsoft and a core part of Windows.
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