Microsoft Bing, every mention
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tap a year for its mentions
every year anyone Ben Gilbert 19David Rosenthal 14Steve Ballmer 6Brendan Eich 3
Verbatim, from the transcripts: the passages where Microsoft Bing comes up
Google Part II: Alphabet (Audio) · Acquired
- ▶ 1:46:39 David Rosenthal We're heading right into Microsoft search efforts with Yahoo and then ultimately Bing and getting into the advertising business.
- ▶ 1:56:25 David Rosenthal Bing, after Microsoft would launch Bing the next year in June of 2009, Bing would take over powering Yahoo search for a deal that paid Yahoo one billion dollars.
- ▶ 2:02:35 David Rosenthal However, having your own browser when Microsoft does launch Bing
- ▶ 2:02:51 David Rosenthal And all of a sudden Microsoft launches Bing.
- ▶ 2:02:54 Ben Gilbert There's no amount of money suddenly that you could pay Microsoft where they would keep you as the default search engine because they just want all the traffic to go to Bing because they now have a great way to monetize.
- ▶ 2:03:04 David Rosenthal Bing.
- ▶ 2:03:07 Ben Gilbert And the thing that of course Microsoft would fail to realize with Bing is you can't be second place in search.
- ▶ 2:07:05 Ben Gilbert That was sort of nice, because you type in the URL bar and that's your organic typing, and then the other one is your, uh, I'm willing to give a kickback to Google, probably, but it could also be Bing, could be Yahoo, could be whoever.
- ▶ 2:18:36 Ben Gilbert I've been reflecting a little bit on, like, why, basically from 1998 onward, Google's biggest threat was Microsoft, and not because of Bing, not because of building advertising, because of this kind of destabilizing thing.
- ▶ 2:20:33 Ben Gilbert Let's say Bing launches in 2009 and there is no Chrome and Microsoft still has 70% share and will for a while.
- ▶ 2:20:40 Ben Gilbert And they make Bing the default.
- ▶ 2:20:48 Ben Gilbert So they basically would have like four years of 70% of people using browsers on any devices being defaulted to Bing.
- ▶ 2:21:12 Ben Gilbert To your point, maybe without Chrome, Bing would have been a serious competitor to Google.
- ▶ 3:21:47 Ben Gilbert The whole Chrome and Bing thing was defense against Microsoft, Android was defense against Apple and Microsoft, and Google Plus is now defense against Facebook.
The Steve Ballmer Interview · Acquired
- ▶ 1:06:32 Steve Ballmer The company, you know, AI, if we hadn't built Bing, company wouldn't have capability.
- ▶ 1:07:19 Steve Ballmer And even more so with Bing.
- ▶ 1:07:22 Steve Ballmer So we developed the capabilities, but then you look at the product and what was our strategy for Bing?
- ▶ 1:07:34 David Rosenthal Before the Bing rebrand, it was like Windows Live, right?
- ▶ 2:02:12 Steve Ballmer Bing, that's when we hire, I think that's when we hire Chi Lu.
- ▶ 2:02:40 Steve Ballmer And Chi, I think, went to graduate school with Harry Shum, who had been in Microsoft Research, and Harry was now working on Search, and he was working for Satya, who was running Bing.
- ▶ 2:02:56 Ben Gilbert Oh, Satya, the guy who was running Bing.
- ▶ 2:02:58 Steve Ballmer He was running Bing.
Meta (Audio) · Acquired
- ▶ 2:47:40 David Rosenthal Like we've been saying all along, helps them spin up Bing, doing all the ad serving for this, getting into like real online services, and then B, you know, Microsoft is not a hedge fund, as we talked about on that episode, but that two…
Microsoft Volume II: The Complete History and Strategy of the Ballmer Years (Audio) · Acquired
- ▶ 2:45:04 Ben Gilbert They actually didn't launch Bing until 2009,
- ▶ 2:48:53 Ben Gilbert Bing is a good business.
- ▶ 2:49:11 David Rosenthal Well, you know, then they do go on and launch Bing, and they actually sign a commercial deal with Yahoo to provide the search on the back, so they're not getting the Yahoo traffic.
- ▶ 2:49:22 David Rosenthal But Bing is getting all the data from doing, performing the searches for Yahoo.
- ▶ 2:49:31 David Rosenthal You know who the leader of Bing was for a brief period in its early days here.
- ▶ 2:50:41 David Rosenthal And then he, I think, ran BizTalk Server, which was another one of these enterprise server products, and then Bing.
- ▶ 2:50:48 Ben Gilbert And then they plucked him out of Bing to go run Azure, right?
- ▶ 2:51:00 Ben Gilbert So, Bing powers Yahoo search, Microsoft does the ad sales for both sides, so while Microsoft doesn't get the user, you know, they don't have the direct relationship with the users, they do get to build up their marketplace liquidity on the…
- ▶ 2:51:48 Ben Gilbert Bing, once it had all the Yahoo traffic, needed to be a scaled web service.
- ▶ 2:53:32 Ben Gilbert Why are they still running Bing today?
- ▶ 3:17:39 David Rosenthal And it's funny, you know, Microsoft did have Bing at this point in time, so they did have a business model that they could have used if they'd been willing to go free on Windows Phone.
- ▶ 3:47:47 David Rosenthal And the person that Steve taps to do that from Bing is none other than Satya Nadella.
- ▶ 3:48:13 Ben Gilbert Almost like Bing's not enough for this guy.
- ▶ 3:52:43 Ben Gilbert Bing taught them how to do distributed systems.
The Browser (with Brendan Eich, Chief Architect of Netscape + Mozilla and CEO of Brave) · Acquired
- ▶ 46:00 Brendan Eich And you're seeing others jump in with DuckDuckGo always had a more private sort of search front end on Bing.
- ▶ 46:06 Brendan Eich It's pretty much Bing still for the keyword search.
- ▶ 1:14:32 Brendan Eich Whereas Bing does and DuckDuckGo and others in Yandex do search deals with browsers, uh, even if they're not the default, they'll pay for traffic.
Standard Oil Part II (Extended Cut) · Acquired
- ▶ 1:10:13 Ben Gilbert It's like having Bing out there in the search engines.
- ▶ 1:10:17 David Rosenthal Sorry, Bing.