Microsoft Bing, every mention
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every year 2024 anyone Ben Gilbert 19David Rosenthal 14Steve Ballmer 6Brendan Eich 3
Verbatim, from the transcripts: the passages where Microsoft Bing comes up
Meta (Audio) · Acquired
- ▶ 2:47:40 David Rosenthal Like we've been saying all along, helps them spin up Bing, doing all the ad serving for this, getting into like real online services, and then B, you know, Microsoft is not a hedge fund, as we talked about on that episode, but that two…
Microsoft Volume II: The Complete History and Strategy of the Ballmer Years (Audio) · Acquired
- ▶ 2:45:04 Ben Gilbert They actually didn't launch Bing until 2009,
- ▶ 2:48:53 Ben Gilbert Bing is a good business.
- ▶ 2:49:11 David Rosenthal Well, you know, then they do go on and launch Bing, and they actually sign a commercial deal with Yahoo to provide the search on the back, so they're not getting the Yahoo traffic.
- ▶ 2:49:22 David Rosenthal But Bing is getting all the data from doing, performing the searches for Yahoo.
- ▶ 2:49:31 David Rosenthal You know who the leader of Bing was for a brief period in its early days here.
- ▶ 2:50:41 David Rosenthal And then he, I think, ran BizTalk Server, which was another one of these enterprise server products, and then Bing.
- ▶ 2:50:48 Ben Gilbert And then they plucked him out of Bing to go run Azure, right?
- ▶ 2:51:00 Ben Gilbert So, Bing powers Yahoo search, Microsoft does the ad sales for both sides, so while Microsoft doesn't get the user, you know, they don't have the direct relationship with the users, they do get to build up their marketplace liquidity on the…
- ▶ 2:51:48 Ben Gilbert Bing, once it had all the Yahoo traffic, needed to be a scaled web service.
- ▶ 2:53:32 Ben Gilbert Why are they still running Bing today?
- ▶ 3:17:39 David Rosenthal And it's funny, you know, Microsoft did have Bing at this point in time, so they did have a business model that they could have used if they'd been willing to go free on Windows Phone.
- ▶ 3:47:47 David Rosenthal And the person that Steve taps to do that from Bing is none other than Satya Nadella.
- ▶ 3:48:13 Ben Gilbert Almost like Bing's not enough for this guy.
- ▶ 3:52:43 Ben Gilbert Bing taught them how to do distributed systems.