The Mickey Mouse Club, every mention
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tap a year for its mentions
every year anyone David Rosenthal 10Ben Gilbert 4Packy McCormick 2
Verbatim, from the transcripts: the passages where The Mickey Mouse Club comes up
The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
- ▶ 56:38 David Rosenthal With the Mickey Mouse Club.
- ▶ 56:41 David Rosenthal I had no idea about the origins of the Mickey Mouse Club.
- ▶ 57:07 David Rosenthal Why don't we partner to start a Mickey Mouse Club for kids?
- ▶ 57:52 David Rosenthal The way it works when they take it national is that theaters would buy a quote, Mickey Mouse Club Charter from the company, from the Walt Disney Studio.
- ▶ 58:42 David Rosenthal Mickey Mouse clubs across the country with more than one million total members.
- ▶ 59:33 David Rosenthal You're gonna convert it into a Mickey Mouse Club.
- ▶ 59:57 Ben Gilbert Ok, so they take the learnings from the Mickey Mouse Club, right, and they kind of lean into Mickey in a, in a big way at the corporate level.
- ▶ 1:00:04 David Rosenthal So just a few months after the Mickey Mouse Club kicks off,
- ▶ 1:09:46 Ben Gilbert They've got these Mickey Mouse clubs.
- ▶ 1:40:29 David Rosenthal Coming in from the flywheel and consumer products and the Mickey Mouse Club, et cetera.
- ▶ 3:30:26 Ben Gilbert So this year, in 1955, with the park, with TV revenue from Davy Crockett and Mickey Mouse Club, this is basically the inflection point for the company.
- ▶ 3:40:27 Ben Gilbert ABC canceled Zorro and Mickey Mouse Club, which were both TV shows that Disney was making, which was related to Walt Disney Productions blowing up the Disneyland deal.
Coca-Cola: The Complete History & Strategy (Audio) · Acquired
- ▶ 1:59:27 David Rosenthal Yep, they start doing TV campaigns, jingles, Coke starts sponsoring the Mickey Mouse Club show starting in 1955.
Mars Inc. - The Chocolate Story (Audio) · Acquired
- ▶ 2:17:20 David Rosenthal They, of course, back up the parent marketing with also sponsoring the most popular kids' television shows of the day, the Mickey Mouse Club and the Howdy Doody television shows, and
Not Boring (with Packy McCormick) - Extended Cut · Acquired
- ▶ 55:43 Packy McCormick And so my earliest essays were like creative destruction and the Mickey Mouse Club to explain why COVID was actually a really good thing because it meant that people were no longer going to be stuck in bullshit jobs and were going to be…
- ▶ 1:00:02 Packy McCormick Whereas I could not imagine a company that'd be willing to pay so somebody could read about the Mickey Mouse Club.