Mars, every mention
13 scenes, the whole family · ← back to Mars
tap a year for its mentions
every year anyone David Rosenthal 9Ben Gilbert 4
Verbatim, from the transcripts: the passages where Mars comes up
Mars Inc. - The Chocolate Story (Audio) · Acquired
- ▶ 1:19:43 David Rosenthal So he has the recipe to the Milky Way that he's adapted now for British tastes, but he doesn't have the naming rights, and so he names it the Mars Bar.
- ▶ 1:19:53 David Rosenthal And this, of course, goes on to become the most popular candy bar in the UK, I think, still to this day?
- ▶ 1:20:14 Ben Gilbert If you get a Milky Way in the US, and you go and you get a Mars bar in the UK, they're a little different, the way you just described, but those are effectively the same products.
- ▶ 1:20:33 David Rosenthal That is used in the Mars bar versus the Milky Way.
- ▶ 1:20:37 Ben Gilbert Ooh, the Mars bar is Cadbury, right?
- ▶ 1:21:26 David Rosenthal So, as you said, Forrest goes and does a deal with Cadbury's to supply the chocolate for the Mars bar, just like Hershey had supplied the chocolate back in the US.
- ▶ 1:22:40 David Rosenthal So once they start producing the Mars bar,
- ▶ 1:25:05 David Rosenthal So in 1934, just one year after he started the whole thing and started making Mars bars,
- ▶ 1:27:37 Ben Gilbert And it was immediately a good idea because it became profitable after just a couple years and started generating enough cash flow to fund the expansion of Mars bars.
- ▶ 1:28:00 David Rosenthal Hitting it out of the park with Mars Bar on the candy side.
- ▶ 2:05:35 David Rosenthal And in return, Forrest supposedly gave Roundtree the rights to manufacture and market Mars bars in other British Commonwealth countries like Canada and South Africa.
- ▶ 2:06:36 Ben Gilbert He owns a British company that makes Mars bars.
- ▶ 2:21:40 David Rosenthal He's got the most popular candy bar in the UK with the Mars bar.