Mark Zuckerberg, every mention

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Verbatim, from the transcripts: the passages where Mark Zuckerberg comes up

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10 Years of Acquired (with Michael Lewis) · Acquired Dec 15, 2025 · 3 mentions

  • ▶ 1:42:24 Ben Gilbert And we asked this person, like, hey, do you think Mark would want to do it?
  • ▶ 1:42:33 David Rosenthal Without the Nintendo episode, Mark Zuckerberg doesn't join us at Chase Center.
  • ▶ 1:48:13 Ben Gilbert Afterwards, reflecting on it, there was this little thing of like, did all those people show up because it said Mark Zuckerberg on the poster?

Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired Oct 27, 2025 · 1 mention

Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired Oct 6, 2025 · 12 mentions

  • ▶ 1:15:27 David Rosenthal And then one day in late 2013, they get a call from Mark Zuckerberg.
  • ▶ 1:15:38 David Rosenthal Mark has woken up to everything that's going on at Google after AlexNet and what AI is doing for social media feed recommendations at YouTube.
  • ▶ 1:16:27 David Rosenthal Where do you think Mark learned about DeepMind?
  • ▶ 1:16:32 David Rosenthal No, I don't know for sure, but like how else could Mark have learned about this startup in London?
  • ▶ 1:16:41 David Rosenthal So, Mark calls and offers to buy the company.
  • ▶ 1:16:44 David Rosenthal And there are various rumors of how much Mark offered, but according to Parmi Olson in her book Supremacy, the reports are that it was up to eight hundred million dollars.
  • ▶ 1:17:32 David Rosenthal Deal point negotiating that has to happen with Mark and Facebook if this offer is going to come through.
  • ▶ 1:17:37 Ben Gilbert But Mark is so desperate at this point, he is open to these very large deal point negotiations such as Jan LeCun gets to stay in New York.
  • ▶ 1:17:51 Ben Gilbert Turns out Mark is not flexible on letting Demis keep control of DeepMind.
  • ▶ 1:18:08 Ben Gilbert And Mark's like, no, you'll be a part of Facebook.
  • ▶ 1:18:52 David Rosenthal But to your point, they have the same issues with Elon and Tesla that they had with Mark.
  • ▶ 1:30:52 David Rosenthal Well, there's one person who is really, really, really upset about this, and maybe two people if you include Mark Zuckerberg, but Mark tends to play his cards a little closer to the vest.

Google Part II: Alphabet (Audio) · Acquired Aug 26, 2025 · 3 mentions

  • ▶ 1:06:00 Ben Gilbert I don't think they had any plans to do that, but it's the same rationale of Mark Zuckerberg saying, uh-oh, everyone's using WhatsApp for messaging.
  • ▶ 3:26:59 David Rosenthal Mark Zuckerberg had already realized that the future of social was not what it looked like at this point in time.
  • ▶ 3:27:15 David Rosenthal What is Mark Zuckerberg doing?

The Jamie Dimon Interview: How JP Morgan Became an $800 Billion Bank · Acquired Jul 16, 2025 · 1 mention

  • ▶ 1:04:52 Ben Gilbert If you like this episode, go check out other recent episodes, like the start of our Google series, which is off to a screamin' start, our Rolex episode, which is another one of our biggest ever, and then our interviews, Steve Ballmer, Mark…

Google Part I: Origins of Search. How the Best Business in Human History Happened (Audio) · Acquired Jun 30, 2025 · 3 mentions

  • ▶ 8:31 David Rosenthal Larry's a different generation and a very different personality than Mark Zuckerberg, but you should think about his ambition and his desire to build a huge world-changing company.
  • ▶ 27:29 Ben Gilbert Kind of like Mark Zuckerberg got years into Facebook before realizing, oh, this is my company.
  • ▶ 2:28:26 David Rosenthal And then argued to Zuck and Cheryl, like, no, we need to show more ads in feeds

The Steve Ballmer Interview · Acquired Jun 2, 2025 · 3 mentions

  • ▶ 1:17:23 Ben Gilbert We didn't talk about social, but in social and all the dancing you did with Mark Zuckerberg over the years, in Yahoo, in all these things that ended up not panning out, and these were trillion-dollar companies that were built
  • ▶ 2:24:56 Steve Ballmer Yeah, but if you look at the guy, I mean, look, I would say you probably would find that Zuckerberg is pretty concentrated.
  • ▶ 2:54:01 Steve Ballmer They say, oh, I think, you know, I think Zuckerberg did that.

Epic Systems (MyChart) · Acquired Apr 21, 2025 · 1 mention

Rolex (Audio) · Acquired Feb 24, 2025 · 1 mention

Mars Inc. - The Chocolate Story (Audio) · Acquired Dec 16, 2024 · 2 mentions

  • ▶ 53:14 David Rosenthal Remember the Zuckerberg story of he and Adam D'Angelo are coding up synapse and people want to buy it for a million dollars?
  • ▶ 55:33 David Rosenthal You know, it's like the Zuckerberg story of going to Harvard.

IKEA (Audio) · Acquired Nov 18, 2024 · 2 mentions

  • ▶ 12:01 David Rosenthal He is like Jensen and Mark Zuckerberg, all in one.
  • ▶ 2:40:24 Ben Gilbert Meta didn't use much of their cash, otherwise you could say Meta's this example, but they have a lot of other, Mark is not the only shareholder the way that Ingvar was.

Meta (Audio) · Acquired Oct 28, 2024 · 68 mentions

  • ▶ 4:32 Ben Gilbert The Mark Zuckerberg production.
  • ▶ 5:57 David Rosenthal I can make up, you know, Roman Empire, classics, Aeschylus, whatever t-shirt saying Mark has this day of the week, but Facebook has always started and ended with Mark Zuckerberg.
  • ▶ 6:13 David Rosenthal When Mark Elliott Zuckerberg is born as the second of four children to Karen and Ed Zuckerberg in Dobbs Ferry, New York.
  • ▶ 6:54 David Rosenthal And Mark and his three sisters grow up as prototypical middle-class suburban American kids in the nineties.
  • ▶ 7:19 David Rosenthal And for Mark, and for me growing up, and maybe you too, like, it's kind of amazing.
  • ▶ 7:29 David Rosenthal And for Mark, those passions become threefold.
  • ▶ 8:15 David Rosenthal So, September, 1991, when Mark is seven years old, Civilization, or Civ, as its fans call it, comes out for PCs, and young Mark gets hooked.
  • ▶ 10:30 David Rosenthal This is way too simplistic of an analogy and, you know, not fair to mark on any dimension, but the whole construct here sort of reminds me of the book Ender's Game, you know, where like it's these kids growing up playing this game and they…
  • ▶ 10:49 David Rosenthal So, playing Civ and other video games when he's young, PC games, leads young Mark to want to learn how to program himself.
  • ▶ 11:15 David Rosenthal Programming and learning how to write software, and Mark has this quote that he says later, I'd go to school, and I'd go to class, and come home, and the way I'd think about it was, awesome, I have five whole hours to just sit and play on…
  • ▶ 12:03 David Rosenthal As it always is with Mark.
  • ▶ 12:25 David Rosenthal And then, speaking of family and friends chat, in 1997, when Mark is 13 years old, AOL launches AIM.
  • ▶ 13:03 David Rosenthal This was middle school for all of us, and this was middle school for Mark too.
  • ▶ 14:18 David Rosenthal So, I mean, for people all of our age, Mark's age at the time, I mean, that completely changed our social experience when that came out.
  • ▶ 17:13 David Rosenthal Mark is one of the kids that's writing this stuff.
  • ▶ 17:29 David Rosenthal So that's number two for Mark, you know, passion number two, computers and programming.
  • ▶ 17:36 David Rosenthal So, Mark, when he enters high school, he'd gone to public school all through elementary and middle school there in Dobbs Ferry in Westchester County.
  • ▶ 17:44 David Rosenthal He does two years at the local public high school, at Ardsley High School, and after two years at Ardsley, Mark is like, well, you know, a couple things.
  • ▶ 18:43 David Rosenthal So Mark applies to Exeter, gets in, and the summer before he's about to go, the school hosts an event in New York City, in the city, for incoming two years to meet each other, get to know the school, get ready, etc.
  • ▶ 18:58 David Rosenthal And there, Mark meets another kid who's a lot like himself, who also is really into computers, really into AIM and everything going on there, and Mark's like, yeah, man, I really made the right choice.
  • ▶ 19:27 David Rosenthal Mark and Adam ended up being, like, the only two kids who are really into computers in the class.
  • ▶ 19:45 David Rosenthal Yes, I think in large part because of Mark and Adam, it's quite different these days.
  • ▶ 20:10 David Rosenthal Mark and Adam are like, now we're going to build some software.
  • ▶ 20:14 David Rosenthal So Mark one day is listening to music on his computer.
  • ▶ 20:50 David Rosenthal So, legend has it, Mark is listening to a playlist in Winamp one day during his senior year, and he gets to the end of the playlist, and he's like, why did the music stop?
  • ▶ 21:52 David Rosenthal It starts getting some adoption, and, um, a couple companies, including Winamp itself, reach out to Mark and Adam and are like, hey, do you want to come work here?
  • ▶ 22:21 David Rosenthal Mark is going to go off to college at Harvard in the fall.
  • ▶ 22:24 David Rosenthal But Mark is not just like any student coming into Harvard.
  • ▶ 22:27 David Rosenthal He's like, I can build these things and they have value and big companies are going to be willing to pay me for them.
  • ▶ 22:36 Ben Gilbert He sort of always knew he had a great fallback plan.
  • ▶ 22:38 Ben Gilbert So it kind of let him be risk on.
  • ▶ 22:41 David Rosenthal So Mark graduates.
  • ▶ 22:45 David Rosenthal I mean, one, Mark, of course, aces his SATs.
  • ▶ 23:00 David Rosenthal Mark doesn't study or prepare for them at all.
  • ▶ 23:48 David Rosenthal And look, it's not like an eighteen-year-old Mark is not arrogant, but I think it's also, this is why all this stuff we've been talking about is important, it's just not that important to him.
  • ▶ 24:22 David Rosenthal So Mark gets to Harvard in fall of 2002, and you know, like you said, he goes to class, he does well, but
  • ▶ 26:59 Ben Gilbert This is the first time Adam, Mark, you know, particularly Adam in this case, is discovering a very different type of application that gets better as more people join it.
  • ▶ 27:13 David Rosenthal But it's not like Mark wasn't involved.
  • ▶ 30:04 David Rosenthal So, Adam, while he's playing around with this, and he's telling Mark about it, he actually posts on Mark's Friendster profile a testimonial, and he says that, quote, Mark gets way too lucky, and he posted this in the summer of 2003.
  • ▶ 30:36 David Rosenthal On the other hand, it is both absolutely true about Mark that he always gets way too lucky and Facebook and Meta always gets way too lucky.
  • ▶ 30:47 David Rosenthal It's actually Mark.
  • ▶ 30:57 David Rosenthal Mark was always that way.
  • ▶ 30:59 David Rosenthal And it's always because of Mark.
  • ▶ 31:00 Ben Gilbert Mark is unbelievably good at positioning himself for luck to do its thing.
  • ▶ 31:30 David Rosenthal So this brings us to fall semester, 2003, 2004, Mark's sophomore year, and the famous Kirkland House Sweet H-thirty-three with Mark Zuckerberg, Chris Hughes, Dustin Moskovitz, and Billy Olson as the four
  • ▶ 31:53 David Rosenthal So Mark is focused, heading into his sophomore year at Harvard, and he's not focused on classes, he's focused on projects.
  • ▶ 32:00 Ben Gilbert And he's done, like, 10.
  • ▶ 32:04 Ben Gilbert People talk about, oh, there's the one Facemash thing that he did that led to Facebook.
  • ▶ 32:08 Ben Gilbert He did, like, 10 side projects.
  • ▶ 32:35 Ben Gilbert I know what that sort of feels like, and I know that mentality he was in.
  • ▶ 32:38 Ben Gilbert There were 10 things that he had worked on even before Facemash.
  • ▶ 32:44 David Rosenthal Right as they're getting back to campus that fall, is Mark builds a tool called CourseMatch.
  • ▶ 33:37 David Rosenthal So Mark sees this and he's kind of like,
  • ▶ 33:55 David Rosenthal So he's like, well, okay, now it's time for my next project.
  • ▶ 34:22 David Rosenthal Mark codes this up in one evening in his dorm in Kirkland House, and it's basically the website
  • ▶ 34:48 David Rosenthal The other thing that is really not great is rather than having users upload their own pictures, Mark hacks into the Kirkland House servers and downloads the Facebook
  • ▶ 36:18 Ben Gilbert All right, so these are photos stored digitally that Mark then, while plugged into the campus network from his dorm room, is accessing, downloading,
  • ▶ 36:37 David Rosenthal One, gosh, if Mark was blown away by the engagement of the Harvard population with CourseMatch, Facemash takes that to such a whole nother level that it actually melts down the servers in Kirkland House, and the IT department at Harvard…
  • ▶ 37:18 David Rosenthal So, the other interesting thing from Mark's perspective about Facemash is that it was the first time he was building
  • ▶ 38:42 Ben Gilbert There had to be a hundred times more, a thousand times more web applications created by the Mark Zuckerbergs everywhere
  • ▶ 39:40 David Rosenthal He and his fraternity brothers are pretty sure that he's actually gonna get thrown out of school for this.
  • ▶ 39:50 David Rosenthal Pai, the fraternity, throws a goodbye Mark party that night, and legend has it that this is where Mark and Priscilla Chan meet for the first time, and Priscilla, of course, is now Mark's wife.
  • ▶ 40:04 David Rosenthal So, the ad board meets the next day and decides not to throw Mark out of school, but to put him on disciplinary probation for the rest of the year.
  • ▶ 40:17 David Rosenthal So Mark doesn't end up getting kicked out of Harvard, but he does kind of end up becoming, like, the Harvard computer celebrity, even before Facebook.
  • ▶ 40:32 Ben Gilbert A lot of people already knew about CourseMatch anyway, so he's now the guy who can make websites and web applications here at Harvard that people use.
  • ▶ 41:46 David Rosenthal The Winklevoss twins, though, you know, Mark is now this celebrity on campus.
  • ▶ 41:50 David Rosenthal They need somebody to be a programmer to write the site, so they talk to Mark, and Mark agrees that he's gonna help them out and help code this site that they're thinking about.
  • ▶ 42:08 Ben Gilbert Clearly Mark can come up with his own ideas that get people excited enough to use the stuff he builds.
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