Los Angeles Rams, every mention
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every year anyone David Rosenthal 16Ben Gilbert 2
Verbatim, from the transcripts: the passages where Los Angeles Rams comes up
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
- ▶ 42:48 David Rosenthal He started as the LA Rams PR guy.
The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
- ▶ 26:52 Ben Gilbert Right, and those eight teams, the Cardinals, of course, they're in Arizona today, you got the Chicago Bears, you got the Green Bay Packers, the New York Giants, the Detroit Lions, the Boston Redskins had since moved to Washington, you've…
- ▶ 27:14 David Rosenthal Yes, the Cleveland Rams.
- ▶ 28:38 Ben Gilbert The Cleveland Rams and the soon to be Cleveland Browns in the AIFC.
- ▶ 28:43 David Rosenthal And in a head to head war between those two franchises, the writing is on the wall of who's going to win and it's not going to be the Rams.
- ▶ 28:57 David Rosenthal And he wanted to move the Rams to Los Angeles, but the NFL owners by the bylaws, you had to have a hundred percent unanimous approval of all the owners to move a team.
- ▶ 31:10 unnamed speaker The Rams.
- ▶ 31:11 unnamed speaker So immediately after Bell comes in as commissioner, he orchestrates approval for the Rams to move out to California.
- ▶ 31:19 unnamed speaker And it's a good thing they did because when play eventually starts in the 1946 season, the new Browns in Cleveland for their very first home game, draw 60,000 fans, which is more than the Rams did for the entire season the year before.
- ▶ 33:16 unnamed speaker The NFL, and especially the Redskins, didn't have a lot of interest in doing so, but moving the Rams to LA forces the league to integrate because the LA Coliseum, where the Rams want to play, is a publicly owned building, and it's…
- ▶ 33:36 unnamed speaker And when Reeves and the Rams come out to petition their case that they should come be allowed to play in the Coliseum.
- ▶ 33:55 unnamed speaker And this is where the public relations aspect of the Rams becomes clutch.
- ▶ 34:02 unnamed speaker Ah, the Rams were so good at PR.
- ▶ 34:15 unnamed speaker He was a huge star for the UCLA football team, and all this was helped out by a savvy young intern for the Rams, one young Pete Rozelle, who helps craft a lot of this strategy.
- ▶ 34:39 unnamed speaker The Rams have just moved from Cleveland to L.A.
- ▶ 34:49 unnamed speaker Same year that the Rams moved to California.
- ▶ 49:17 David Rosenthal So the LA Rams
- ▶ 49:19 David Rosenthal They do an individual deal in 1950 with the Admiral Television Company to broadcast the Rams games.
- ▶ 49:28 David Rosenthal But they put a clause in the deal because they'd seen what had happened with baseball that Admiral would guarantee revenue back to the Rams for any loss in attendance.
- ▶ 1:03:37 David Rosenthal They choose as the compromise, dark horse candidate, thirty-three-year-old general manager of the Los Angeles Rams, former public relations intern, Compton College graduate, Pete Rozelle.
- ▶ 1:05:27 David Rosenthal And as GM of the Rams for only two or three years, the Rams were not a successful team on the field, even during his tenure, but he makes them into the most profitable team in the league.
- ▶ 1:05:50 David Rosenthal He opens up a Rams merchandise store.
- ▶ 1:05:55 David Rosenthal The actor Roy Rogers had like a white label merchandise brand to bring actual high quality branded Rams, jerseys, hats, mugs, et cetera.
- ▶ 1:06:07 David Rosenthal That becomes a huge revenue line for the Rams that nobody else has.
- ▶ 1:10:30 David Rosenthal Famously, he did this starting back when he was with the Rams, even when he was a PR intern there, he would just write the stories for the reporters, which one, ensured that they would actually get in the papers, but two, he could control…
- ▶ 1:22:54 David Rosenthal The other thing that Roselle does in the next couple of years is the merch idea, the store that he was doing back with the Rams.
- ▶ 1:46:32 David Rosenthal The horse's head that he decides to send is he is going to target Rozelle's old team, the Rams, and he
- ▶ 1:46:49 David Rosenthal So within three days, the readers have signed away veteran star quarterback for the Rams, Roman Gabriel, and the NFL makes another tactical error.