iPhone

“Those were big bets relative to the company's size at the time, but this bet is like an iPhone-sized bet.”

“And I think you know, no Morita, no Sony, no iPhone.”

“The mobile industry to this point had been, how do I make the cheapest possible phone? It's certainly not a scaled down version of a Mac, which is what the iPhone was. So that was a completely different paradigm. This is a tiny computer, not a kind of crappy e…”

“All of the huge advantages in lock-in that Microsoft had built up, the iPhone changed that calculus because the iPhone kicked off shadow IT and bring your own device, and it kicked off the user revolt against IT.”

“Microsoft's competitor was not Apple and the iPhone, it was Android.”

“The iPhone comes out. It's the most spectacular technology demo since The mother of all demos, the old Doug Engelbart one way back in the day.”

“Android was a Blackberry clone at the time, not an iPhone clone.”

“Well, I did that napkin math, and if twenty-twenty-four, This year was Apple's 2007, so you just take all the iPhone's cash flows and you start the clock right now. Meta's cumulative cash flows from Reality Labs would be net negative until at least 2035.”

“They make the primary chip inside every MacBook and iPhone shipped today. They're powering the AI wave, manufacturing all of NVIDIA's chips.”

“They weren't designing their own chips. They just used an off-the-shelf Samsung chip.”

“Assembling an iPhone is completely, completely different than taking a brand new design for a next generation chip and manufacturing that chip. One is manufacturing and one is alchemy. The alchemy can only be done by alchemists.”

“Like, if ARM hadn't become such a viable CPU architecture platform, and Apple hadn't standardized, you know, their Apple Silicon on ARM, Probably Intel would be making all of the chips that go into your iPhone, all the leading edge chips that go into your iPho…”

“It's an additional monetization model, but it's not a new locomotive. A locomotive is a, the business that can pull the cabooses and the locomotive remains the phone. You know, the services business go away pretty quick if the phone volume fell apart.”

“There are two apps that launch in the very first version of the iPhone. Remember, it didn't have an app store. It was not open to third-party developers. There is a YouTube app and a Maps app, both of which are Google services. Now, the apps are written by App…”