Indian Premier League, every mention
215 scenes · ← back to Indian Premier League
tap a year for its mentions
every year anyone David Rosenthal 150Ben Gilbert 65
Verbatim, from the transcripts: the passages where Indian Premier League comes up
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
- ▶ 4:23 Ben Gilbert So listeners, just like our NFL, NBA, and IPL cricket episodes, this show is about the business of F one.
- ▶ 21:08 David Rosenthal It's part of sports league set up playbook one-on-one, like look at, you know, our episode on the IPL.
- ▶ 3:53:23 Ben Gilbert This is a fat league, much like the UEFA Champions League or IPL.
- ▶ 4:09:06 David Rosenthal That is an issue for F-One, similar to IPL on our IPL episode.
- ▶ 4:19:26 Ben Gilbert And it's funny, even though it is a thick league or a fat league, just like IPL cricket is, that started out of nowhere and was, it came out guns blazing and burned hot and worked.
- ▶ 4:27:30 Ben Gilbert If you liked this episode, go check out our other sports episodes, the NFL, NBA, IPL cricket, some good ones in there.
The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
- ▶ 3:40:53 David Rosenthal The NFL is the most perfectly designed league, maybe with the exception of IPL, now that we've done that.
- ▶ 3:46:40 David Rosenthal We've done our IPL episode last year.
- ▶ 3:46:49 David Rosenthal But if you look at IPL, this strategy was part of their plans from the very beginning, and it's how they made it a huge global sport and the biggest sport in India was make Bollywood an integral part of the product.
- ▶ 3:47:34 David Rosenthal I mean, to me, that's one of the huge lessons from IPL is the more culturally relevant you can make your sport in your league, the better it's going to be for everything, including and especially meteorites.
- ▶ 3:49:14 David Rosenthal You know, if you look at the NBA, if you look at MLB, if you look at Formula One, if you look at IPL, the fact that so many of the stars came from other countries and bring that fan base along with them is huge, and that has never happened…
- ▶ 4:16:12 Ben Gilbert If you liked this episode, check out our episodes on the NBA, IPL cricket,
10 Years of Acquired (with Michael Lewis) · Acquired
- ▶ 1:40:09 David Rosenthal Another episode that was totally like this, Indian Premier League cricket.
- ▶ 1:40:21 Ben Gilbert You started with IPL.
- ▶ 1:40:24 Ben Gilbert This is why we did IPL.
- ▶ 1:40:59 David Rosenthal Oh, they're the Oakland A's of the IPL.
- ▶ 1:41:52 David Rosenthal Both Nintendo and IPL
- ▶ 1:42:36 David Rosenthal And we have some similar stories with IPL.
Epic Systems (MyChart) · Acquired
- ▶ 3:40:37 David Rosenthal The mega bull case to borrow from our IPL episode here is one CIO was talking to me.
Indian Premier League Cricket (Audio) · Acquired
- ▶ 2:02 Ben Gilbert Indian Premier League cricket started a mere 17 years ago in 2008.
- ▶ 2:07 Ben Gilbert And even more than a sports league, the IPL is a case study in how to create the perfect entertainment product.
- ▶ 3:50 Ben Gilbert There's one angle where IPL cricket looks like pure, unadulterated capitalism applied to the world of sports, but there's another angle where it looks a lot more like a religion.
- ▶ 4:07 Ben Gilbert And David, I don't want to spoil too much, but last night, before we were recording, you were pitching me that 20 years from now, the IPL will be the largest sports league on the planet, period, bigger than the NFL.
- ▶ 4:22 David Rosenthal It's funny, on our NFL episode, we came to the conclusion that the NFL is this perfect blend of communism and capitalism, and I was thinking, oh, maybe the IPL will be an even more perfect blend.
- ▶ 19:15 Ben Gilbert How an Indian cricketer is playing cricket, we are the one who pays them, or at least who sort of has a contract with them, and that, along with the BCCI's ownership of media rights, is this killer combo that would eventually lead later to…
- ▶ 21:52 Ben Gilbert In most companies we study, there kind of becomes one canonical truth, and it's mostly written by the victors, but in the history of the IPL, and especially with Lalit Modi, there's always two completely different stories representing how…
- ▶ 48:20 David Rosenthal The Indian Premier League, a domestic, city-based cricket league in India that Lalit is gonna set up in the model of the very best elements of the NFL, of the English Premier League, of the NBA.
- ▶ 49:21 Ben Gilbert And so you mentioned that with the Indian Premier League, they get to learn all this stuff from the other great leagues, but they have this asset, this structural advantage that no other sports league in the world has, which is the BCCI…
- ▶ 49:38 David Rosenthal The IPL is better set up structurally than the NFL.
- ▶ 54:26 Ben Gilbert Even before we get to IPL, you just look at, there's a famous match of Australia versus New Zealand.
- ▶ 55:08 Ben Gilbert And IPL is not quite that.
- ▶ 55:32 David Rosenthal And the Big Bash League is like, they are legitimately a real sports league today, and probably the second biggest, second best T-Twenty cricket league in the world behind the IPL.
- ▶ 57:49 Ben Gilbert I don't know if Lalit was thinking he would actually call IPL the Indian Cricket League, but then something else launches called the Indian Cricket League.
- ▶ 1:00:05 David Rosenthal Because at this point in time, while it is starting to work on setting up IPL.
- ▶ 1:00:24 Ben Gilbert Not knowing what's going on yet with IPL, ZTV is like, this is so weird that, you know, I'm not making any money on this thing that I finally got rights to that I really want the rights to.
- ▶ 1:01:23 Ben Gilbert This is what IPL ends up doing.
- ▶ 1:04:17 David Rosenthal We were planning to launch what becomes the IPL in 2009.
- ▶ 1:06:47 David Rosenthal He's working on the IPL accelerated launch in the meantime, and he's like, okay, great.
- ▶ 1:11:16 David Rosenthal It's like a national holiday, and it is the most perfect fertile ground in which to insert the imminently about to launch IPL.
- ▶ 1:11:27 Ben Gilbert Amazing, which will lead us to the specific rules of how the IPL works and the dramatic auction for the initial teams.
- ▶ 1:13:35 Ben Gilbert Alright, so David, India's coming hot off winning the T-Twenty World Cup cricket final, and it's time for the birth of the Indian Premier League.
- ▶ 1:13:45 David Rosenthal Yep, we have finally arrived at what we've been hinting at the whole episode, just the sheer brilliance of how IPL is architected.
- ▶ 1:16:07 David Rosenthal So because of everything we've talked about to this point in the episode, the first part of getting the best players in the world, that was actually pretty easy for the IPL.
- ▶ 1:21:30 David Rosenthal But, as Lalit and IMG are thinking about how are we gonna maximize the TV rights deal that we'll do for this new IPL, this new domestic cricket league, they kind of have a problem from the success that they just had selling the…
- ▶ 1:23:30 David Rosenthal This is before the IBL.
- ▶ 1:23:45 Ben Gilbert So this creates, to your point, this new problem for Lalit and the gang creating the IPL.
- ▶ 1:24:36 David Rosenthal And so when I looked at where are we going to get the money to make IPL work, I needed women and children.
- ▶ 1:25:41 David Rosenthal They say, we are going to make the IPL into an entirely different product with a different target advertiser and sponsor than our international cricket.
- ▶ 1:25:57 David Rosenthal They need to attract women to view the game, and then advertisers who are going to advertise products at women for IPL.
- ▶ 1:26:09 Ben Gilbert Essentially, you need to make the product one where if mom sits down or if your sister sits down and throws something on for the night, she's gonna pick IPL versus whatever else she was gonna put on.
- ▶ 1:26:29 David Rosenthal There were a number of guiding principles behind how we put IPL together.
- ▶ 1:27:10 David Rosenthal We therefore needed to create IPL in the image of a soap opera, so that if you didn't watch last night's episode, you're not in the conversation at the water cooler the next morning.
- ▶ 1:27:42 David Rosenthal No other sports league in the world has done what IPL has done here.
- ▶ 1:27:45 David Rosenthal Today, IPL viewership is entirely fifty-fifty gender parity between men and women.
- ▶ 1:39:09 David Rosenthal This is what IPL is every single night of the week.
- ▶ 1:39:12 Ben Gilbert The IPL is like the Oscars or it's awards season, but it's every night instead of just four Sundays.
- ▶ 1:40:36 David Rosenthal IPL is a BCCI product.
- ▶ 1:40:45 David Rosenthal IPL was not specifically laid out in the contract, and if you would like to sue me, you are welcome to go ahead and sue me.
- ▶ 1:46:03 David Rosenthal And so you're gonna put up sixty million dollars in year one, and this is for the global rights, by the way, to IPL broadcasting.
- ▶ 1:47:24 David Rosenthal I promise if we don't achieve what we set out to achieve, I won't carry on the IPL after year one.
- ▶ 1:51:17 David Rosenthal So eight out of every 10 dollars that are coming in centrally to IPL will get distributed out, just happens to be eight teams, so each of the eight teams is gonna get 10% of the total central money that's coming into the league, and then…
- ▶ 1:53:18 Ben Gilbert Interestingly, in the IPL, they don't pay the full salary cap.
- ▶ 1:53:28 Ben Gilbert And having a competitive team, it's actually a different question in the IPL of asking what's the cap versus actually what's my team expense gonna be.
- ▶ 1:53:37 David Rosenthal Yes, and what makes the IPL unique relative to every other sports league in the world, what they uniquely innovate on this, is the auction system.
- ▶ 1:53:49 David Rosenthal Players in the IPL are auctioned off, just like a Sotheby's auction, like a piece of fine art, or, uh, as the media say when covering it, like cattle and sheep.
- ▶ 1:54:11 David Rosenthal But before we tell the story of the IPL auction, now is a great time to thank a friend of the show, Fundrise.
- ▶ 1:57:12 David Rosenthal And we talked about this a little already, but I would say until the IPL auction innovation,
- ▶ 2:02:03 David Rosenthal As I said, before the IPL comes along, NFL is the gold standard.
- ▶ 2:04:13 David Rosenthal And then he says in a different quote, our number one pillar, I would call it the pillar of the IPL, was that we needed to have a department called controversy.
- ▶ 2:10:50 David Rosenthal So in the first year of the league,
- ▶ 2:11:16 David Rosenthal So they get penalized by the league.
- ▶ 2:12:21 David Rosenthal And then the other important impact that I think you were saying there, Ben, is because all of this collapses to a single point in time, it means the IPL and Lalit can say all player contracts are standard contracts.
- ▶ 2:12:51 David Rosenthal So at this point in time, I think most IPL players probably do have agents, but agents just can't impact things that much.
- ▶ 2:13:22 David Rosenthal And indeed, if you look at the percentage of revenue that IPL players make in the IPL versus in the NFL, players are essentially getting 50% of
- ▶ 2:13:49 David Rosenthal In IPL, even today, I think players are getting 12 to 15% of the revenue of the league.
- ▶ 2:14:02 David Rosenthal The carrot is, before the IPL, they weren't making any money.
- ▶ 2:14:43 David Rosenthal The actual IPL season is very short, and you are not locked up for the rest of the year.
- ▶ 2:14:49 David Rosenthal oh yeah, you can come play in the IPL for the two month window that is their season.
- ▶ 2:15:26 Ben Gilbert And interestingly, it's not an IPL thing.
- ▶ 2:18:54 David Rosenthal Still today, because the IPL is in its infancy relative to other established sports leagues, the teams and franchises themselves aren't set up to develop talent in the way that, say, you know, Major League Baseball is the most developed on…
- ▶ 2:19:36 David Rosenthal Right now, none of the individual teams, franchises themselves in the IPL are doing that.
- ▶ 2:20:05 Ben Gilbert As a team owner in the IPL, you're entitled to 50%.
- ▶ 2:24:47 David Rosenthal Now, we should also point out that they have not won a championship since then in the subsequent 16 iterations of the IPL season, but
- ▶ 2:27:12 David Rosenthal IPL hits a six.
- ▶ 2:29:04 David Rosenthal From the IPL's perspective, this could not be a better storyline.
- ▶ 2:29:16 David Rosenthal TV share viewership for the entire season is 4.9% of all active televisions in India are watching IPL, like on average.
- ▶ 2:30:38 Ben Gilbert Financially win that year from that the way that you would if there was a prize pool of millions of dollars like how there is in the IPL.
- ▶ 2:31:47 David Rosenthal So anyway, but in all seriousness, back to the point in the IPL, this is so well architected.
- ▶ 2:36:55 Ben Gilbert Okay, so how does the IPL almost all fall apart in years two and three?
- ▶ 2:37:18 David Rosenthal So, I foreshadowed a little bit ago in the TV rights deal with World Sports Group and Sony that Lalit had given him his word as a gentleman that if this whole thing doesn't work, I'll rip up the deal and I'll, won't carry IPL forward.
- ▶ 2:37:54 David Rosenthal Specifically, he engineers an excuse and says that Sony had been allowing Reliance's telecom division to advertise during their commercial breaks, and that that violated Vodafone's exclusivity over everything IPL because Vodafone was a…
- ▶ 2:38:40 David Rosenthal I suspect that had the IPL not been such a huge success, and Lalit were not looking to tear up the contract, he would not have caught these discrepancies, shall we say.
- ▶ 2:39:07 David Rosenthal I think maybe they let them keep the international rights, but Sony is now going to directly do a ten-year deal with the IPL for 2.4 billion dollars.
- ▶ 2:40:08 David Rosenthal So things start off well, I guess you would call that well, from IPL's perspective during the offseason, but then as we're getting closer to the season launching in 2009, general elections are happening in India, and elections are…
- ▶ 2:40:31 David Rosenthal Start coming to the BCCI and the IPL and saying, hey, I'm not sure that we can promise security at the matches this season.
- ▶ 2:41:16 David Rosenthal Reassign teams to all the cities and they restart the IPL and they play it in South Africa.
- ▶ 2:41:27 David Rosenthal And this actually becomes a great thing for the IPL because it's still very popular in India.
- ▶ 2:42:09 David Rosenthal This really accelerates IPL becoming a global phenomenon among the cricket playing and cricket watching countries of the world.
- ▶ 2:45:24 David Rosenthal First, secretly engineering for members of his family and close associates to have initial ownership stakes in three of the original eight IPL teams.
- ▶ 2:46:23 David Rosenthal There is a lot of money gambled on cricket in India broadly, and on IPL specifically, after it gets going.
page 1 of 3 · 100 scenes per page · newest episode first next →