Google Maps, every mention
73 scenes, the whole family · ← back to Google Maps
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every year anyone David Rosenthal 45Ben Gilbert 28
Verbatim, from the transcripts: the passages where Google Maps comes up
The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
- ▶ 1:54:59 Ben Gilbert So I was looking at Google Maps, planning our visit, David, and it looks weird.
Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
- ▶ 18:30 David Rosenthal This is the era of all the great, great products coming out of Google that we've talked about, you know, Maps and Gmail and Docs and all the wonderful things that Chrome and Android are going to come later.
- ▶ 19:05 David Rosenthal And so one of those products was Google Translate, you know, not the same level of user base or perhaps impact on the world as Gmail or Maps or whatnot, but still a magical, magical product.
- ▶ 27:22 David Rosenthal One of the first things he does over the next set of months is a project called Ground Truth for Google Maps.
- ▶ 27:29 Ben Gilbert Which is essentially Google Maps.
- ▶ 27:31 David Rosenthal It is essentially Google Maps.
- ▶ 27:32 David Rosenthal So before Ground Truth, Google Maps existed as a product, but they had to get all the mapping data from a company called Tele Atlas.
- ▶ 3:40:46 David Rosenthal Everything that we talked about in part two, the alphabet episode, all of the other products within Google, Gmail, Maps, Docs, Chrome, Android,
Google Part II: Alphabet (Audio) · Acquired
- ▶ 1:15 Ben Gilbert Maps that were far superior to the current state of the art.
- ▶ 5:47 David Rosenthal Gmail, Maps, the forthcoming Google Docs.
- ▶ 29:43 David Rosenthal Like they'll do with maps, like they'll do with docs, like they'll do with YouTube that we're about to talk about.
- ▶ 32:26 David Rosenthal So the next big web apps following Gmail were maps, docs, and spreadsheets.
- ▶ 32:45 David Rosenthal So, first maps.
- ▶ 32:47 David Rosenthal We actually did a whole acquired episode back in the day just about Google Maps.
- ▶ 34:13 Ben Gilbert And Maps is squarely in the middle of that.
- ▶ 34:30 David Rosenthal They weren't what you think of as Google Maps today.
- ▶ 36:03 David Rosenthal So Google ends up buying where to, that becomes the core of Google Maps.
- ▶ 36:22 David Rosenthal Ultimately, everything that Google Earth was building would get folded back into Maps later.
- ▶ 36:26 Ben Gilbert I thought that, and just last night, I realized you can still go to earth.google.com and get a completely different three-d experience than Google Maps.
- ▶ 36:39 David Rosenthal Oh, so it is a web app, but it's separate than Maps.
- ▶ 37:16 David Rosenthal Back to Google Maps and where to.
- ▶ 37:19 David Rosenthal February, 2005, Google Maps launches.
- ▶ 37:28 Ben Gilbert Do you want to know my favorite Easter egg for the first day launch of Google Maps?
- ▶ 37:33 Ben Gilbert When you loaded up maps.google.com, do you know what visually you saw?
- ▶ 38:12 David Rosenthal Alright, there's one more really important piece of Maps, which is the next year, in 2006, they released the API, and this is what really kicks off the web two dot o era.
- ▶ 38:33 David Rosenthal When Google releases the Maps API,
- ▶ 38:41 David Rosenthal It's now super easy to grab Google Maps and build stuff on top of it, and it's really hot, and this enables startups, so like Zillow, Uber, eventually DoorDash, Airbnb.
- ▶ 38:56 David Rosenthal Think about all the companies that just couldn't exist without the Google Maps API.
- ▶ 39:14 Ben Gilbert All this existed because Google Maps existed.
- ▶ 39:28 David Rosenthal I mean, here's Maps itself as a first-class, rich web application that
- ▶ 41:33 Ben Gilbert But today, Maps has over two billion active users this year.
- ▶ 41:37 Ben Gilbert They don't break out revenue, but estimates are that Maps does well over five billion in revenue, maybe even ten billion in revenue.
- ▶ 41:47 Ben Gilbert You see recommended places to go around you all the time whenever you open Google Maps now that are sponsored ads, just like on Google Search.
- ▶ 52:04 David Rosenthal He would go on to manage all of Docs and Sheets, and I think he actually managed Maps at some point, too.
- ▶ 53:13 David Rosenthal On the back of the success of maps, docs, spreadsheets, really starts to inform Google's strategy here, and specifically they've seen, hey, we can acquire
- ▶ 1:46:58 Ben Gilbert Okay, the one thing I will say here, David, is unlike all those other Google products, Maps, Gmail, YouTube, organizing the world's information, this is not organizing the world's information and making it universally accessible.
- ▶ 2:37:02 David Rosenthal And they really knew it, especially from Maps.
- ▶ 2:37:05 David Rosenthal Google Maps on mobile devices, smartphones was a killer application.
- ▶ 2:37:12 David Rosenthal I kid you not, 350 different versions of Google Maps for mobile for all the just sea of phones out there.
- ▶ 2:41:45 Ben Gilbert There is a YouTube app and a Maps app, both of which are Google services.
- ▶ 2:54:42 David Rosenthal It was the first Android device launched with Google Maps turn-by-turn navigation.
- ▶ 2:55:28 David Rosenthal Because Google Maps is a better product, with better navigation, and it's free.
- ▶ 2:55:51 David Rosenthal The Apple version of Google Maps, you had to manually advance the steps.
- ▶ 3:05:05 Ben Gilbert And there's a very clever arrangement where you can just have the Android open source project, and you can build your own mobile phone, and, you know, you can launch it, and you don't have our app store, and you don't have to default to…
- ▶ 3:05:29 Ben Gilbert And if you do that, then you get all the great Google services, all the apps, you know, you get the native Gmail and the native maps and all this great stuff we've written.
- ▶ 3:12:15 Ben Gilbert Now, seven billion, not nothing, but still a far cry from Google's core business of ads from search, Gmail, and Maps.
- ▶ 3:37:57 Ben Gilbert Maps.
- ▶ 3:51:23 Ben Gilbert Famously, I mean, that, that run in the 2010, aside from the big ones, from YouTube, from Android, from DoubleClick, from AdMob, there was also what became Google Groups, Spreadsheets, Docs, Blogger, they bought Applied Semantics with the…
- ▶ 3:55:45 David Rosenthal And then my quintessence is, it is wild that this one company has eight products with over a billion users and started this era with just one search that didn't even have a billion users yet, but search, Android, Chrome, YouTube, Gmail,…
- ▶ 3:57:45 Ben Gilbert Maps is advantaged by Android.
- ▶ 3:57:46 Ben Gilbert They ship a whole lot of maps, so, but probably whatever the phone was would have a great Google Maps app.
- ▶ 3:59:36 Ben Gilbert You look at maps and docs with real-time collaboration.
Google Part I: Origins of Search. How the Best Business in Human History Happened (Audio) · Acquired
- ▶ 2:45:59 David Rosenthal It wasn't like baked into Google Maps, the web app yet.
- ▶ 2:46:02 Ben Gilbert And Google Maps was like very lame compared to Google Earth.
- ▶ 2:46:06 Ben Gilbert Maps was clearly for driving directions.
Mars Inc. - The Chocolate Story (Audio) · Acquired
- ▶ 1:35:11 Ben Gilbert The recent factory that they built to make M&Ms, and it's like a corporate headquarters and manufacturing facility, and there's a bunch of pictures on Google Maps of the exterior and interior, just like you would expect from anything…
Meta (Audio) · Acquired
- ▶ 2:48:14 Ben Gilbert I remember Facebook events, like, when you look at the page, it was a Bing map, not a Google map, that always, like, felt emblematic of the partnership to me.
- ▶ 5:00:38 Ben Gilbert And they also use Google Maps, and you know, you can just kind of gather data across apps.
Lockheed Martin (Audio) · Acquired
- ▶ 1:35:11 David Rosenthal oh, I know how satellites and satellite imagery works today, you know, you got Google Maps, you got Starlink, you know, blah, blah, blah.
- ▶ 1:43:23 David Rosenthal The Canon satellites are like what we think about like Google Maps, like it's real-time digital photography beamed down via a ground link
- ▶ 1:44:00 Ben Gilbert By the way, you keep saying Google Maps.
- ▶ 1:44:12 David Rosenthal Which is one of the companies that Google acquired that became Google Maps.
- ▶ 1:44:18 Ben Gilbert Different Keyhole, but I'm pretty sure Keyhole Inc., which became Google Maps, was named after this Keyhole program.
Benchmark Part I · Acquired
- ▶ 2:37:56 David Rosenthal He brings Brett Taylor of Google Maps and then Facebook fame into Benchmark as an EIR.
- ▶ 2:38:15 David Rosenthal He made the journey from Google and Google Maps to Facebook.
Amazon Web Services · Acquired
- ▶ 23:16 David Rosenthal Or Google Maps, of course, was such a canonical Web two dot O project.
- ▶ 23:37 David Rosenthal So web two dot O mashups were such all the rage and Google Maps was like a core part of this.
- ▶ 23:43 David Rosenthal People would take the Google Maps API and build all sorts of other websites using Google Maps data and content underneath it, or, you know, Flickr had an API.
- ▶ 23:43 David Rosenthal People would take the Google Maps API and build all sorts of other websites using Google Maps data and content underneath it, or, you know, Flickr had an API.
Amazon.com · Acquired
- ▶ 2:57:57 David Rosenthal Maps, and yeah.
Nvidia: The GPU Company (1993-2006) · Acquired
- ▶ 1:51:09 David Rosenthal Yeah, we did our episode, God, it was years ago now, the Google Maps episode.
- ▶ 1:51:18 David Rosenthal There were three companies that Google all bought and mashed up in the parlance of the day to ultimately become Google Maps.
- ▶ 1:52:20 David Rosenthal Keyhole and Google Earth and Google Maps is such a great example of, like,