Fiat

“With Gianni to sell 50% of Ferrari to Fiat immediately there in 1969 with a secret agreement that triggered upon Enzo's death, which again he thinks is imminent, Fiat will acquire another 40%, taking their stake to 90%, And 10% of the company will transfer to …”

“Fiat's attempt, their best solution to fixing the problem of the road car business is to produce more road cars, which is the cardinal sin of luxury strategy management.”

“Ferrari was not appreciated by investors when it was nestled inside of fiat for the real gem that it was. And as a publicly traded company on its own reporting its own financials, people piled in.”

“Sergio gets them Out of the partnership and engineers GM paying two billion dollars to Fiat in order to end the partnership.”

“If you do the exchange rate at that time, it is seventy seven million dollars, which valued the company at a hundred and ninety two million dollars. In 1988.”

“If you do the lira to US dollar exchange rate in 1969, They ended up selling half the company for a little under three and a half million dollars. Valuing all of Ferrari at 6.8 million.”

“Fiat paid either zero or almost zero in sort of equity value for Chrysler.”