ESPN, every mention
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tap a year for its mentions
every year anyone David Rosenthal 106Ben Gilbert 66
Verbatim, from the transcripts: the passages where ESPN comes up
Disney: The Renaissance and the Empire · Acquired
- ▶ 3:45:51 Ben Gilbert So, having NFL Network and Red Zone and all that live over an ESPN, which their core competency, what they're good at, I love it.
- ▶ 3:46:00 David Rosenthal ESPN to continue to be a viable bidder for their rates.
- ▶ 3:46:05 David Rosenthal So it's in their interest to prop up ESPN.
- ▶ 3:46:07 David Rosenthal Finally, at the end of the year, they launched the long-awaited full direct-to-consumer ESPN service, ESPN Unlimited.
- ▶ 3:46:15 David Rosenthal So, 30 bucks a month, full unlimited access to all ESPN channels.
- ▶ 3:46:23 David Rosenthal Basically, if you subscribe to ESPN Plus, you can add Disney and Hulu for
- ▶ 3:47:23 David Rosenthal And there's all sorts of criticisms that you could levy at them, and people do, like, they're charging too much, they're nickel and diming, but especially as ESPN has been declining, and as Disney Plus streaming has had a rocky go at best…
- ▶ 3:49:05 David Rosenthal Parks is now almost 60% of the company's operating income while ESPN and sports is down to 16%.
- ▶ 3:51:13 Ben Gilbert ESPN
- ▶ 3:56:03 Ben Gilbert ESPN affiliate fees are declining.
- ▶ 3:58:10 Ben Gilbert And when I say the entire company, that includes the three billion dollars a year of profits from ESPN.
- ▶ 4:10:12 David Rosenthal Of the Disney flywheel and the ESPN beautiful affiliate fee business model are both compromised and perhaps permanently impaired.
- ▶ 4:21:39 Ben Gilbert The cable bundle allowed ESPN to generate huge profits basically on autopilot.
- ▶ 4:21:44 Ben Gilbert Partially because of ESPN, all the other TV channels that Disney offered also were super profitable.
- ▶ 4:31:59 Ben Gilbert ESPN, BAM Tech, uh, a Disney Plus episode from 2019.
The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
- ▶ 1:56 David Rosenthal Our very first episode, Pixar, done Lucasfilm, we've done Marvel, done ESPN.
- ▶ 39:27 David Rosenthal Which had acquired ESPN.
- ▶ 39:37 Ben Gilbert So, there's an ABC asset that Bob effectively trades in exchange for Oswald, and I think that ABC ESPN Monday Night Football asset is Al Michaels.
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
- ▶ 2:45:19 David Rosenthal So, Sean Bratches, who had been one of the key people who had built ESPN during its kind of parallel rise with SportsCenter and comes and joins the team.
- ▶ 3:26:56 David Rosenthal Right after Liberty takes over in 2017, they do a deal with ESPN, much like Bernie's original European Broadcasting Union deal.
- ▶ 3:27:09 David Rosenthal Liberty says, will you please show all of the F-one races on the calendar on ESPN?
- ▶ 3:27:34 Ben Gilbert And ESPN, despite being a cable company, not a broadcaster, does have huge reach.
- ▶ 3:27:43 David Rosenthal You need to be on ESPN.
- ▶ 3:28:04 David Rosenthal So ESPN comes back in for another three year round of rights in.
- ▶ 3:28:10 David Rosenthal After the sport has grown so much, ESPN does start paying real money for the rights, rumored 80 to ninety million dollars a year for a three-year deal for the US TV rights.
- ▶ 3:28:24 David Rosenthal The ESPN contract ends in 2025.
- ▶ 3:30:30 David Rosenthal But this is real money for, again, a geography that was zero when Liberty took over, was a huge deal to get ESPN up from zero to call it 80 to 90.
The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
- ▶ 44:45 David Rosenthal It was actually the first big coup for ESPN when ESPN started in 1979 and 1980 was televising the NFL draft.
- ▶ 1:21:12 David Rosenthal Remember, there's no ESPN.
- ▶ 1:21:13 David Rosenthal There's not gonna be an ESPN for 15 years.
- ▶ 2:10:04 Ben Gilbert This is still before ESPN, right?
- ▶ 2:10:07 David Rosenthal Still before ESPN.
- ▶ 2:10:08 David Rosenthal Well, well before ESPN.
- ▶ 2:20:24 Ben Gilbert According to the Payton's Places ESPN video that we watched about this, where for the three-man booth, they needed more space than they had in the press box, so they ended up putting them, like, out in the hallway and built a little custom…
- ▶ 2:20:57 Ben Gilbert And there was one other really, really big innovation, and this was a thing that would go on to be the predecessor for ESPN as a network, for SportsCenter as a program, and it would create billions and billions of dollars of enterprise…
- ▶ 2:21:23 David Rosenthal I thought actually that's where you were going with ESPN.
- ▶ 2:21:51 Ben Gilbert You know, we didn't have the internet, there wasn't ESPN, there wasn't SportsCenter, so there really was no place to go and watch highlights.
- ▶ 3:18:53 David Rosenthal My carve out was going to be Peyton's places on ESPN plus, which I know we talked about it, but it's so good.
- ▶ 3:35:54 David Rosenthal So August, 20, 25, the NFL reached a deal with Disney and ESPN to essentially sell the NFL network, the NFL's cable network and the NFL's official fantasy app to ESPN for a 10% equity stake in all of ESPN in return for this swap.
- ▶ 3:37:00 David Rosenthal Similarly, though, it's not like Disney and ESPN are just taking this off their hands as a favor.
- ▶ 3:37:06 David Rosenthal They also know that they need to shift out of the linear cable TV business, and so the timing of this coincided right with launching the full ESPN
- ▶ 3:37:17 Ben Gilbert Direct consumer over the top streaming service ESPN unlimited, which is for people who don't know there used to be, or there is a thing called ESPN plus, which actually was basically ESPN minus.
- ▶ 3:37:30 David Rosenthal It was like a neutered version of ESPN.
- ▶ 3:37:32 Ben Gilbert It's like all the ESPN stuff, except the stuff you want to watch because you need to subscribe to a cable bundle for that because we make so much freaking money on the cable bundle that we're not going to give it to you direct.
- ▶ 3:37:47 Ben Gilbert And now they have like actual ESPN that you can get over the top in an app streaming.
- ▶ 3:38:33 David Rosenthal In doing this deal, they're now essentially helping stand up another digital bidder for future media rights with this new ESPN standalone streaming service.
- ▶ 3:38:44 David Rosenthal Like it is vastly in the NFL's interests for a standalone digital ESPN streaming service to be viable, to then also be a bidder on their future media rights.
- ▶ 3:39:05 Ben Gilbert I mean, giving a 10% ownership stake of ESPN to one sports league really does establish how important the NFL is to ESPN.
- ▶ 3:39:15 David Rosenthal And to be clear, it's not like the NFL is just getting a 10% stake in the new ESPN streaming service.
- ▶ 3:39:21 David Rosenthal They're getting a 10% stake in ESPN, the whole thing.
- ▶ 3:40:42 Ben Gilbert Even the NBA's national broadcast, not just the regional sports networks, but the national ones on ESPN and TNT, those average one to two million fans.
Coca-Cola: The Complete History & Strategy (Audio) · Acquired
- ▶ 3:04:37 David Rosenthal You know, we've got the cable network landscape these days, we've got ESPN, we've got sitcoms, we've got kids shows, we've got all this different media.
Indian Premier League Cricket (Audio) · Acquired
- ▶ 8:47 David Rosenthal So Lalit goes to the Walt Disney Company, and Disney, of course, owns 80% of ESPN at this point in time, and says, hey, my family has this JV with Philip Morris, you know, help them enter the Indian market.
- ▶ 9:04 David Rosenthal It's not ESPN yet.
- ▶ 12:57 David Rosenthal Lalit sees this, he's got the partnership with Disney, he's always been interested in sports, and he's like, well, hey guys, you have ESPN.
- ▶ 13:08 David Rosenthal So Lalit and ESPN and Disney, they go to IMG, the big international sports agency, which we didn't plan this at all.
- ▶ 13:32 David Rosenthal So Lalit and ESPN and IMG, they go to the national
- ▶ 19:32 David Rosenthal So all this launches ESPN in India, and there's back and forth for a couple years between Star and ESPN.
- ▶ 19:53 David Rosenthal So Star and ESPN merge, and to hear Lalit tell the story,
- ▶ 19:58 David Rosenthal Rupert Murdoch is kind of a, you know, sore loser here that Lalit came in and increased the money that he had to spend for these cricket rights, ultimately had to merge with ESPN.
- ▶ 20:31 David Rosenthal There's a big lawsuit about it, goes on for a couple of years, and at the end of it, Lalit gets booted out of the business, and despite his family's 50% ownership in that original ESPN Disney joint venture, he gets nothing.
- ▶ 25:00 David Rosenthal Mind you, he was, like, directly involved in buying them for cheap when he was back at ESPN, but now he's like, I know how valuable these are.
- ▶ 43:01 David Rosenthal Remember Star and ESPN had merged.
- ▶ 43:31 David Rosenthal He's gonna do just what he did back with ESPN in the first place back in the day.
- ▶ 56:23 David Rosenthal He goes back to IMG, who remember he had initially partnered with, with Disney and ESPN way back in the day to start broadcasting cricket in India in the first place, and says, hey, I need to hire you as consultants from the BCCI.
- ▶ 1:42:32 David Rosenthal ESPN and Disney corporate says that they are interested in bidding on these rights separately from Star, which they're already a JV in, but they think this is so interesting they're interested in bidding.
- ▶ 3:01:52 Ben Gilbert Oh, the ESPN alerts during the offseason of who's signing where, and yeah.
- ▶ 3:02:05 David Rosenthal All the best practices of Fox and ESPN all throughout the world and bring them here to the IPL.
- ▶ 3:17:16 Ben Gilbert So you got ESPN, ABC, Disney's deal, Fox's deal, CBS's deal, NBC's deal, Amazon's deal, Google's deal with YouTube, Netflix's deal, Peacock's deal, and the NFL Network.
Nike (Audio) · Acquired
- ▶ 2:47:24 David Rosenthal All of this coincided with the rise of ESPN and SportsCenter, and that was so important.
- ▶ 2:47:47 David Rosenthal With ESPN and SportsCenter, those athletes and Michael Jordan being all over that, twenty-four-seven every night, that was twenty million dollars a night of free advertising.
Complexity Investing & Semiconductors with NZS Capital (Extended Cut) · Acquired
- ▶ 59:35 David Rosenthal I'm going to borrow a little bit from the ESPN sports theme, you know, on like college selection day when all the athletes get their hats out.
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