Enzo Ferrari

“Whereas Enzo very famously, he just wanted to race and he hated his customers, his road car customers deeply. It wasn't his thing. He just wanted to race. He only sold road cars to kind of finance racing.”

“With Gianni to sell 50% of Ferrari to Fiat immediately there in 1969 with a secret agreement that triggered upon Enzo's death, which again he thinks is imminent, Fiat will acquire another 40%, taking their stake to 90%, And 10% of the company will transfer to …”

“They love that cold shoulder of a artist creating the car mysteriously, In some small town in Italy who's just interested in racing. He's not interested in mass market cars. You're just lucky to get one of these racing cars, and he couldn't even care less abou…”

“In total, under Montezemolo's tenure, Ferrari wins 19 Drivers' and Constructors' Championships, which is more than Enzo.”

“A company is perfect when the number of partners in it is odd and less than three.”

“In 1933, the golden opportunity arrives for Enzo. Alfa Romeo finally decides that it is going to disband its official racing team entirely and designate Scuderia Ferrari as its official racing operation in all races all across the globe.”

“The crazy thing is his separation agreement. I think he got paid to leave, but yes, you know, he, it's a firing forbids him for four years from a building cars to race them and be using the name Ferrari associated with a racing team or a car builder.”

“Ferrari will always deliver one car less than the market demand.”

“Enzo was a natural born Entrepreneur and marketer. He really was Italy's Steve Jobs in every aspect.”

“So at this race in 1957, again, two years after the F-one crash that killed his driver protege, one year after the death of Dino, a Ferrari flies off the road and into the crowd, killing the driver and nine spectators, including five children. And after the ra…”

“Until in 1955, Alberto is killed practicing in a Ferrari at Monza at exactly the same age that his father died, and Enzo vows That he will never become emotionally close to a driver again.”