Electronic Arts, every mention

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Verbatim, from the transcripts: the passages where Electronic Arts comes up

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▶ 3:02:33 David Rosenthal Shortly after Liberty acquires F-one, that studio gets acquired by Electronic Arts, makers of Madden and FIFA that do billions of dollars of revenue for EA and their league partners every year.

▶ 2:34:07 David Rosenthal So I don't think it's public, but it was reported that the latest Madden licensing deal with EA was a total of 1.6 billion dollars for a five year rights.
▶ 2:34:19 David Rosenthal Which, man, remember that episode we did with Trip on EA back in the day was so fun and talking about the origins of Madden.
▶ 2:34:35 Ben Gilbert That's what EA pays to just license the use of the player names and team logos and all that.

▶ 1:43:44 David Rosenthal And today they're not only trusted by startups, but also by more mature enterprises like Bloomberg and Microsoft and Electronic Arts.

▶ 1:58:42 Ben Gilbert Was very similar to Trip Hawkins and the story that he told us about his reverse engineering at Electronic Arts.

▶ 1:55 Ben Gilbert Mitch was also an executive vice president at both EA and Activision, and took his own gaming company, Jamdat, public in 2004.
▶ 13:57 Mitch Lasky I mean, there were a few, obviously, Electronic Arts had gotten started, and Interplay existed, and there were a couple of others, but it was primarily-
▶ 27:09 Blake Robbins EA as their launchers.
▶ 55:39 Mitch Lasky I had met him, ah, in the early 2000 when he was a graduate student at USC, and he was working in, he was making games there, and I was working at Electronic Arts, and I had the license for Spore, which was Will Wright's, ah, kind of…
▶ 1:48:32 Mitch Lasky I remember we were playing some of the early EA games like Starflight on a compact portable that had an RCA out that we could plug into a television, and so we were watching, you know, we were playing it, that was our monitor to play, but…
▶ 1:59:35 Mitch Lasky Um, I remember Danny Berry, um, when she was, uh, making, uh, Mule back in the, in the old EA days, um, she was basically like, you know, like, oh, I would make the characters behave randomly because they seemed more intelligent, right?

▶ 2:39:36 David Rosenthal So jam dad had gone public and then had gotten acquired by EA in short order during this period where benchmark didn't have a lot of wins.
▶ 2:39:47 Ben Gilbert You get acquired by EA eventually.

▶ 1:11:08 Ben Gilbert So on the EA episode where he interviewed Trip Hawkins, sort of talked about how famously Madden was Trip's folly.
▶ 1:49:56 David Rosenthal Money as a license when third parties like EA or Activision or, you know, Bungie or whomever sell games on your system.

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