Doug DeMuro

13 statements across 3 episodes · 4 bullish · 1 bearish · 3 people on the record · first statement Jun 27, 2023 by Doug DeMuro · said 18 times in 9 episodes since 2023 · across every show →

On the record as a speaker too: Doug DeMuro's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by David Rosenthal (9), Ben Gilbert (8), Doug DeMuro (1)

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002.53562023202420252026episodesmentions per episode
2026 1 mention in 1 episode
2025 5 mentions in 1 episode
2024 1 mention in 1 episode
2023 11 mentions in 6 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Doug DeMuro, oldest first

Jun 27, 2023
Assertion Supported
Porsche's US Sales Plunged to Just 4,100 Units in 1992
“They dipped in 91, 92 to 4100 units. That was worse than 1965 sales. They had routinely sold between 13 and 30,000 cars a year throughout the sixties, seventies, eighties. 13 and 30,000. And in the U.S. At 92, they dipped to 4100 cars.”
Doug DeMuro Jun 27, 2023 ▶ 1:40:40 Porsche (with Doug DeMuro) · Acquired
Sep 20, 2023 positive
Disclosure
DeMuro: Solo YouTube Business Ran At Roughly 90 Percent Net Margins
“Except for travel. There were a few things. I was paying an editor. My best friend, like read, reads my emails, so I pay her. And there was some travel, but the, it was, the expenses were, yeah, I mean, I was, we were probably 90% net.”
Doug DeMuro Sep 20, 2023 ▶ 1:13:16 Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired
Sep 20, 2023 negative
Insight
DeMuro: High-end video production traps creators and limits content volume
“The really expensive DSLRs hanging off of drones, you can do that stuff, but it slows you down and it limits the amount of content and you can do. And then you end up hating your life. Then three, four years down the road, you're kind of married to that. Your …”
Doug DeMuro Sep 20, 2023 ▶ 15:36 Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired
Sep 20, 2023 positive
Assertion Partly supported
DeMuro: Cars & Bids auctions 30 cars daily at 85% sell rate
“I mean, we're selling basically 30 cars a day or we're auctioning 30 cars a day. We have about an 85% sale rate. And so, and the average transaction value, I don't know, but you could figure it out very easily just from looking at the site. It's somewhere in t…”
Doug DeMuro Sep 20, 2023 ▶ 1:14:23 Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired
Sep 20, 2023 neutral
Disclosure
DeMuro: Cars & Bids charges buyers a 4.5% fee capped at $4,500
“We take four and a half percent of the final sale price from the buyer. So there's no fee for the seller. The buyer pays us four and a half percent and we cap it at, A 100,000 dollar car. So 4500 dollars. And so if it's a 200,000 dollar car, we still only take…”
Doug DeMuro Sep 20, 2023 ▶ 39:47 Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired
Sep 20, 2023 neutral
Insight
DeMuro: Enthusiast car buyers use cash far more than expected over financing
“We thought financing would be a bigger thing than it is. I think that it is a big purchase, but since we're selling mostly enthusiast cars, I think that A lot of people, we found more people are buying with cash than you might expect, even for higher value car…”
Doug DeMuro Sep 20, 2023 ▶ 41:12 Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired
Sep 20, 2023
Disclosure
DeMuro: I Pay My Own Way to Automaker Press Events
“I've always made this big holier than thou stance that I don't accept anything from the automakers, including plane trips and hotels. If I'm invited to a press event, I pay my own way and stay in a hotel at my own cost.”
Doug DeMuro Sep 20, 2023 ▶ 1:09:58 Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired
Sep 20, 2023 neutral
Disclosure
DeMuro: Chernin Group Invested Roughly $37 Million In Cars & Bids
“They threw in like thirty seven million or something like that. And some of that was secondary. And then there was additional that they kind of threw on our balance sheet to help us grow.”
Doug DeMuro Sep 20, 2023 ▶ 1:20:03 Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired
Sep 20, 2023
Disclosure
DeMuro Scheduled Top YouTube Uploads To Capture Quarter-End Ad Surges
“And if you go back through my videos throughout 1819, 20, 21, my best stuff was always updated, uploaded like at the last month, the last two weeks of each quarter and the last month of the year. And I never really talked about that, but that was always someth…”
Doug DeMuro Sep 20, 2023 ▶ 12:18 Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired
Sep 20, 2023
Assertion Not checkable as stated
DeMuro: YouTube ad revenue reached $21,000 in December 2016
“And what happened that month was I made 21,000 dollars in ad revenue.”
Doug DeMuro Sep 20, 2023 ▶ 9:57 Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired
Sep 20, 2023 positive
Assertion Supported
Gilbert: Acquired's Porsche Episode Reached 400K YouTube Views
“We put up this episode with Doug, and it's gotten 400,000 views, and is adding another 6000 a day, which in big YouTuber land doesn't sound like much, but for us, It's multiple orders of magnitude over anything else we've ever done on the platform.”
Ben Gilbert Sep 20, 2023 ▶ 4:03 Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired
Sep 20, 2023
Assertion Supported
DeMuro: YouTube channel is approaching two billion total views
“People can make fun of me and they do all the, all they want to, but like I'm closing in on two billion views.”
Doug DeMuro Sep 20, 2023 ▶ 16:36 Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired
Dec 15, 2025 positive
Insight
Rosenthal: Doug DeMuro succeeded by targeting family SUV buyers over enthusiasts
“The beauty of Doug, his key insight, Was, you know, all the other car YouTubers are making, making videos for car enthusiasts. He makes videos for, like, people who need to buy a family SUV.”
David Rosenthal Dec 15, 2025 ▶ 2:33:42 10 Years of Acquired (with Michael Lewis) · Acquired
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