CBS, every mention
50 scenes, the whole family · ← back to CBS
tap a year for its mentions
every year anyone David Rosenthal 35Ben Gilbert 12Michael Ovitz 3
Verbatim, from the transcripts: the passages where CBS comes up
Disney: The Renaissance and the Empire · Acquired
- ▶ 1:03:02 Ben Gilbert He's like interested in CBS first, right?
- ▶ 1:03:04 David Rosenthal Sniffing around CBS, NBC isn't for sale.
- ▶ 3:02:34 David Rosenthal Viacom re-merges with CBS, but none of those brands are any good, so they decide to name themselves Paramount after the studio that they own.
The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
- ▶ 2:58:06 Ben Gilbert So the existing big four networks, which are about to be three, NBC, CBS, and ABC, became pretty entrenched.
- ▶ 3:01:34 David Rosenthal Like, it was all NBC and CBS until Disneyland.
The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
- ▶ 48:32 Ben Gilbert It wasn't with CBS broadly.
- ▶ 59:37 David Rosenthal And the two major networks at the time, CBS and NBC, had deals with NFL teams.
- ▶ 1:00:38 Ben Gilbert But it used to be the case that Sunday afternoons kind of had a hole in their schedule, like CBS had no good programming, and so that's why they would originally agree to like, sure, we'll broadcast some NFL games, but no one expected the…
- ▶ 1:12:37 David Rosenthal Rozelle goes and negotiates with CBS, which was the dominant network, both in the country and had the majority of the individual team NFL deals.
- ▶ 1:12:47 David Rosenthal He negotiates a two year deal with CBS at 4.65 million dollars in rights per year to be shared equally among the teams.
- ▶ 1:28:59 David Rosenthal Of course, CBS wins again.
- ▶ 1:32:06 David Rosenthal We're going to be great because the NFL did this deal with CBS.
- ▶ 1:32:42 David Rosenthal So the very next week after Roselle and CBS announced their deal,
- ▶ 1:34:53 Ben Gilbert Well, continuing that thread from earlier where I was talking about how CBS had this, like, hole in their schedule and everyone was skeptical that sports would fill it, everyone thought sports were, like, a very male thing.
- ▶ 1:57:58 David Rosenthal The networks and CBS and NBC are living because they've already got the rights to the respective leagues.
- ▶ 1:58:27 David Rosenthal On both CBS and NBC, and in addition to them each spending a million dollars for the rights to this one game, they also both pledge to spend one million dollars each in promoting it in the lead up to the game.
- ▶ 2:06:28 David Rosenthal They decide to keep both CBS
- ▶ 2:06:31 David Rosenthal And NBC essentially with their same packages, CBS airing the NFC games and NBC airing the AFC games.
- ▶ 2:09:52 David Rosenthal So they got CBS, they've got NBC.
- ▶ 2:12:41 David Rosenthal From the production standpoint for CBS and NBC, they're sending each of them like five, six, seven TV crews out all across the country.
- ▶ 2:14:22 David Rosenthal And right before they're about to sign a deal, Roselle's like, oh yeah, by the way, we have these partnerships with CBS and NBC.
- ▶ 2:14:47 David Rosenthal He knew that there was no way that NBC and CBS were gonna take this package.
- ▶ 2:16:52 David Rosenthal CBS and NBC must have been pissed.
- ▶ 2:32:20 Ben Gilbert And just to share what that specifically looks like, CBS broadcasts a Sunday afternoon package for 1.85 billion a year.
- ▶ 2:33:13 Ben Gilbert It's the content that is exclusive to CBS, Fox, NBC, that those networks produce.
- ▶ 3:33:52 David Rosenthal I'm going to make everything else look quaint, you know, Fox or CBS in America.
- ▶ 3:34:50 Ben Gilbert It's nuts that CBS and NBC's reach was the problem.
Indian Premier League Cricket (Audio) · Acquired
- ▶ 44:08 David Rosenthal You make, uh, ABC Sports, NBC Sports, CBS Sports, Fox Sports.
- ▶ 3:17:16 Ben Gilbert So you got ESPN, ABC, Disney's deal, Fox's deal, CBS's deal, NBC's deal, Amazon's deal, Google's deal with YouTube, Netflix's deal, Peacock's deal, and the NFL Network.
SONY (75 years of electronics history in 3 hours) · Acquired
- ▶ 49:33 David Rosenthal So before the war, CBS had negotiated a merger with a record company in Japan
- ▶ 50:03 Ben Gilbert Because the C in CBS stands for Columbia?
- ▶ 50:27 Ben Gilbert These companies, Columbia Pictures and CBS, where the C stands from Columbia, chose the word Columbia completely independently, and that is not true.
- ▶ 50:57 David Rosenthal CBS, newly re-interested in Japan, they're looking for a partner to set up a JV to access the Japanese recorded music market.
- ▶ 51:08 David Rosenthal Marita hears about this and hears that a CBS executive named Harvey Shine is over to handle this matter for CBS.
- ▶ 51:25 David Rosenthal JV between CBS and Sony will be super flexible on whatever terms you want, and we will make this happen as fast as humanly possible.
- ▶ 52:05 David Rosenthal Which is the Japanese distribution arm of CBS's recorded music in Japan, becomes such a cash cow that within just a few years, it is the most profitable division for both Sony and CBS.
- ▶ 52:49 David Rosenthal CBS records around the world is signing all these artists and producing the music, and this is just distributing it in Japan.
- ▶ 54:24 David Rosenthal They were, because it's a JV, they both had to agree to do distributions, both Sony and CBS, to get the cash back to the parent companies, and they weren't always on the same page.
- ▶ 1:28:25 David Rosenthal CBS gets a corporate raider who comes in and assumes a large stake in the company.
- ▶ 1:28:34 David Rosenthal One Larry Tish buys a large stake in CBS, and there's this cash cow in the JV with Sony and the records business as a whole is a nice business.
- ▶ 1:28:55 David Rosenthal and the like about selling and the folks who are running CBS records at Columbia records, they're not too happy about this.
- ▶ 1:29:13 David Rosenthal Would you be interested in actually buying all of CBS records?
- ▶ 1:29:35 David Rosenthal Like, Sony is a worldwide, large, global brand, so it's not unreasonable to think Sony could buy all of CBS records.
- ▶ 1:31:20 David Rosenthal Sony buys CBS records.
- ▶ 1:32:07 David Rosenthal As of recent years, Sony Music, the core of which is the CBS records business, does over two billion dollars in operating cash flow every single year, and they've owned it for 30 years.
- ▶ 1:32:34 Ben Gilbert But the music segment, Sony music, which comes from CBS records, did, I think, 11, 12% of revenue of the whole company.
- ▶ 1:33:56 David Rosenthal So here's what's interesting in my perspective on these, going back to the CBS records deal.
CAA (with Michael Ovitz) · Acquired
- ▶ 1:24:20 Michael Ovitz And I got involved in the sale of CBS records to Sony and built a relationship with Noria Oga, who was the number two at Sony, who ultimately introduced me to Akio Morita.
- ▶ 1:24:41 Michael Ovitz We sold, we consulted on the sale of CBS records, and then Mr.
- ▶ 1:41:38 Michael Ovitz That I wrote about in the book that would have made Disney a fortune, starting with buying Yahoo, buying CBS records for two billion dollars, which is worth 10 times, 20 times that right now.