CBS, every mention
27 scenes (2026), the whole family · ← back to CBS
tap a year for its mentions
every year 2026 anyone David Rosenthal 35Ben Gilbert 12Michael Ovitz 3
Verbatim, from the transcripts: the passages where CBS comes up
Disney: The Renaissance and the Empire · Acquired
- ▶ 1:03:02 Ben Gilbert He's like interested in CBS first, right?
- ▶ 1:03:04 David Rosenthal Sniffing around CBS, NBC isn't for sale.
- ▶ 3:02:34 David Rosenthal Viacom re-merges with CBS, but none of those brands are any good, so they decide to name themselves Paramount after the studio that they own.
The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
- ▶ 2:58:06 Ben Gilbert So the existing big four networks, which are about to be three, NBC, CBS, and ABC, became pretty entrenched.
- ▶ 3:01:34 David Rosenthal Like, it was all NBC and CBS until Disneyland.
The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
- ▶ 48:32 Ben Gilbert It wasn't with CBS broadly.
- ▶ 59:37 David Rosenthal And the two major networks at the time, CBS and NBC, had deals with NFL teams.
- ▶ 1:00:38 Ben Gilbert But it used to be the case that Sunday afternoons kind of had a hole in their schedule, like CBS had no good programming, and so that's why they would originally agree to like, sure, we'll broadcast some NFL games, but no one expected the…
- ▶ 1:12:37 David Rosenthal Rozelle goes and negotiates with CBS, which was the dominant network, both in the country and had the majority of the individual team NFL deals.
- ▶ 1:12:47 David Rosenthal He negotiates a two year deal with CBS at 4.65 million dollars in rights per year to be shared equally among the teams.
- ▶ 1:28:59 David Rosenthal Of course, CBS wins again.
- ▶ 1:32:06 David Rosenthal We're going to be great because the NFL did this deal with CBS.
- ▶ 1:32:42 David Rosenthal So the very next week after Roselle and CBS announced their deal,
- ▶ 1:34:53 Ben Gilbert Well, continuing that thread from earlier where I was talking about how CBS had this, like, hole in their schedule and everyone was skeptical that sports would fill it, everyone thought sports were, like, a very male thing.
- ▶ 1:57:58 David Rosenthal The networks and CBS and NBC are living because they've already got the rights to the respective leagues.
- ▶ 1:58:27 David Rosenthal On both CBS and NBC, and in addition to them each spending a million dollars for the rights to this one game, they also both pledge to spend one million dollars each in promoting it in the lead up to the game.
- ▶ 2:06:28 David Rosenthal They decide to keep both CBS
- ▶ 2:06:31 David Rosenthal And NBC essentially with their same packages, CBS airing the NFC games and NBC airing the AFC games.
- ▶ 2:09:52 David Rosenthal So they got CBS, they've got NBC.
- ▶ 2:12:41 David Rosenthal From the production standpoint for CBS and NBC, they're sending each of them like five, six, seven TV crews out all across the country.
- ▶ 2:14:22 David Rosenthal And right before they're about to sign a deal, Roselle's like, oh yeah, by the way, we have these partnerships with CBS and NBC.
- ▶ 2:14:47 David Rosenthal He knew that there was no way that NBC and CBS were gonna take this package.
- ▶ 2:16:52 David Rosenthal CBS and NBC must have been pissed.
- ▶ 2:32:20 Ben Gilbert And just to share what that specifically looks like, CBS broadcasts a Sunday afternoon package for 1.85 billion a year.
- ▶ 2:33:13 Ben Gilbert It's the content that is exclusive to CBS, Fox, NBC, that those networks produce.
- ▶ 3:33:52 David Rosenthal I'm going to make everything else look quaint, you know, Fox or CBS in America.
- ▶ 3:34:50 Ben Gilbert It's nuts that CBS and NBC's reach was the problem.