Audi, every mention

Porsche (with Doug DeMuro) · Acquired Jun 27, 2023 · 28 mentions

• ▶ 1:19:21 David Rosenthal He gets recruited to come in and take over Audi for VW.
• ▶ 1:19:27 David Rosenthal I don't think he originally, I think he enters working within Audi, but then very quickly becomes the head of the Audi brand for Volkswagen.
• ▶ 1:19:41 Doug DeMuro The brands that we know, I think it was just Volkswagen and Audi.
• ▶ 1:19:44 David Rosenthal And Audi had been a separate company.
• ▶ 1:19:47 Doug DeMuro Audi had been a separate company, and it's also important contextually here to, to, to make one really important point about PS and Audi.
• ▶ 1:19:53 Doug DeMuro At that time, Audi was a joke.
• ▶ 1:19:55 Doug DeMuro Audi was not what it is now.
• ▶ 1:19:57 Doug DeMuro Like, now you view Audi as a legitimate competitor to Mercedes and BMW.
• ▶ 1:20:25 Ben Gilbert Was the Audi 5000 the thing that kind of saved them and brought them back?
• ▶ 1:20:45 Doug DeMuro Audi needed to turn around.
• ▶ 1:20:46 Doug DeMuro Volkswagen's got Audi.
• ▶ 1:21:00 David Rosenthal So, he turns around Audi, and like, builds Audi into, Doug, like you said, the Audi we know today, and he's so successful that in 1993, he gets promoted and becomes CEO of Volkswagen.
• ▶ 1:42:49 Doug DeMuro And then Audi did the exact same thing.
• ▶ 1:42:51 Doug DeMuro Audi needed more credibility because they were still kind of a fledgling luxury car brand.
• ▶ 1:42:59 Doug DeMuro And so Audi came to Porsche and said, can you help us develop a car?
• ▶ 1:43:13 Doug DeMuro So we both, if you build a station wagon, which essentially touched off the like high performance station wagon thing, which Audi is still known for to this day, more than almost any other thing.
• ▶ 1:43:23 Doug DeMuro They even allowed Audi to license their name and put it on those cars.
• ▶ 1:58:31 Doug DeMuro I mean, they beat Audi.
• ▶ 1:58:32 Doug DeMuro Audi didn't come out with an SUV till zero seven.
• ▶ 2:05:03 Doug DeMuro You know, a new Audi RS three, which is just an Audi high performance Audi sedan that you can buy for 65, 70,000 dollars.
• ▶ 2:05:03 Doug DeMuro You know, a new Audi RS three, which is just an Audi high performance Audi sedan that you can buy for 65, 70,000 dollars.
• ▶ 2:35:16 Doug DeMuro It's in the Audi RS six and the Audi SQ seven.
• ▶ 2:35:16 Doug DeMuro It's in the Audi RS six and the Audi SQ seven.
• ▶ 2:41:25 Doug DeMuro I mean, the Taycan, there's an Audi version of the Taycan called the e-tron GT.
• ▶ 2:41:25 Doug DeMuro I mean, the Taycan, there's an Audi version of the Taycan called the e-tron GT.
• ▶ 2:49:33 Ben Gilbert It's the funniest thing, because I'm, um, one of my, David, my closest friends, drives a Porsche Macan, and his wife drives an Audi,
• ▶ 3:07:50 Ben Gilbert Q seven buyers.
• ▶ 3:07:51 Ben Gilbert Q five buyers.