Apple, every mention
40 scenes (2026), the whole family · ← back to Apple
tap a year for its mentions
every year 2026 anyone Ben Gilbert 489David Rosenthal 323Morris Chang 27Ben Thompson 22Brendan Eich 16Mark Zuckerberg 12John Bathgate 12David Senra 10Mitch Lasky 8Steve Ballmer 6
Verbatim, from the transcripts: the passages where Apple comes up
Disney: The Renaissance and the Empire · Acquired
- ▶ 1:48:38 David Rosenthal One of his first calls after he gets the news on, I think, a Sunday afternoon is to Steve Jobs, the then CEO of Pixar, in addition to being the CEO of Apple.
- ▶ 2:00:40 Ben Gilbert The Lucasfilm guys are wondering what's going on, and it turns out this is right in the middle of when Steve is getting fired from Apple and ousted from his own company.
- ▶ 2:00:51 Ben Gilbert So then Steve gets back in touch after the dust settles, and at first what he actually wants is the Pixar team and technology to create a rival consumer computer company to Apple.
- ▶ 2:01:03 Ben Gilbert He wants to get back at Apple using Pixar as the seeds of the company.
- ▶ 2:21:16 David Rosenthal He didn't make anywhere near that kind of money from Apple.
- ▶ 2:25:53 David Rosenthal So, meanwhile, the backdrop to all of this is Steve Jobs had come back to Apple.
- ▶ 2:26:00 David Rosenthal By this point in time, Apple had bought Next.
- ▶ 2:26:03 David Rosenthal Steve is now CEO of Apple, leading the turnaround in the renaissance at Apple.
- ▶ 2:26:34 David Rosenthal And specifically calls out Apple's rip mix burn marketing campaign saying it encourages theft of intellectual property via digital piracy.
- ▶ 2:27:09 David Rosenthal It's another thing to come after him at Apple.
- ▶ 2:27:33 David Rosenthal you probably don't want to come after Steve Jobs and Apple, one of your most important partners.
- ▶ 2:38:43 David Rosenthal So Steve would end up living another five and a half years after this, but he and, and Bob and, and Apple, and then eventually the rest of the world knows soon it's, it's just all borrowed time.
- ▶ 2:40:59 David Rosenthal If Steve had lived and if he had felt he had the energy to do it alongside Apple, or maybe, who knows, even merge the two companies, he could have done it.
The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
- ▶ 1:09:08 Ben Gilbert And of course the, the modern Apple watch, Mickey watch face is a reference to this because he's using his arms to point to the, the times on that original Ingersoll watch.
- ▶ 1:56:27 Ben Gilbert And to me, it really symbolizes that animators are the crown of Disney in this era, in the way that at Google, it's engineers, and at Apple, it's designers, and at Microsoft, it's PMs.
Vanguard: The communist capitalist who saved investors a trillion dollars (Audio) · Acquired
- ▶ 1:30 Ben Gilbert General Motors, Nike, Starbucks, Lockheed Martin, Visa, Apple,
- ▶ 2:07:21 Ben Gilbert You see this with Apple, the Steve Jobs, Tim Cook.
- ▶ 3:00:17 Ben Gilbert Like, normally in a company, when I buy a share of Apple, it's because I think Apple is gonna compound their profits, their cash flows, in the future at a higher rate than anything else that I could invest in.
- ▶ 3:22:01 Ben Gilbert Apple, Microsoft, Google, it's all 20% plus these big, uh, Vanguard, Fidelity, BlackRock, State Street, et cetera.
- ▶ 3:41:00 Ben Gilbert And I was definitely in the camp of all Apple Silicon is amazing, and it's remarkable how my M one still feels snappy.
Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
- ▶ 3:58:00 David Rosenthal In addition to all of his work at, uh, you know, Apple.
- ▶ 3:58:03 Ben Gilbert The fruit company.
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
- ▶ 3:59 Ben Gilbert So we've got new regulations, which means all new car designs, an expansion to an 11th team with Cadillac, Audi and Ford are also entering the sport, and a brand new broadcast partner in the U.S. in Apple TV.
- ▶ 3:28:27 David Rosenthal In the interim, Apple
- ▶ 3:30:07 David Rosenthal So on the back of that, Apple comes in over the top for the US media rights negotiations with a five-year deal at a hundred and fifty million dollars a year.
- ▶ 3:30:43 David Rosenthal And for Apple,
- ▶ 3:31:16 David Rosenthal And hey, Apple's a global company.
- ▶ 3:31:17 David Rosenthal Apple TV subscribers and Apple customers, but they love their European and Asian and Middle Eastern customers just as much.
- ▶ 3:31:17 David Rosenthal Apple TV subscribers and Apple customers, but they love their European and Asian and Middle Eastern customers just as much.
- ▶ 3:31:30 David Rosenthal To show them, you could imagine F-one on Apple TV someday.
- ▶ 3:31:51 Ben Gilbert And so, with Apple, with Netflix, with, uh, more likely Amazon, I think, than Netflix, uh,
- ▶ 4:15:05 David Rosenthal This is actually a opportunity, or maybe we could frame it as part of the bold case for Apple's involvement in the sport.
- ▶ 4:15:18 David Rosenthal Uh, Apple did.
- ▶ 4:15:31 David Rosenthal It's not that difficult to imagine some of the Vision Pro technology being really game changer on this front for F-One.
- ▶ 4:15:39 David Rosenthal I'm not even really thinking about consumers wearing Vision Pro and watching these things, but to your point about seeing the drivers experiencing the drivers more during the race, like Apple absolutely has the technological ability and…
- ▶ 4:15:39 David Rosenthal I'm not even really thinking about consumers wearing Vision Pro and watching these things, but to your point about seeing the drivers experiencing the drivers more during the race, like Apple absolutely has the technological ability and…
- ▶ 4:16:02 Ben Gilbert What do they call it in the Vision Pro where, uh, I could take a video call wearing the Vision Pro and it uses my avatar.
- ▶ 4:16:16 David Rosenthal Acquired doesn't need to do product development for Apple and F-One here, but like, uh, this is a bull case for Apple becoming a major partner of F-One.
- ▶ 4:25:32 Ben Gilbert To Eddie Q at Apple, longtime Formula One fan, and of course, who recently bought the U.S. broadcast rights.
The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
- ▶ 3:00:18 Ben Gilbert Can just happen on my little set top box and my Apple TV, install the app and this, that, and the other thing.