App Tracking Transparency, every mention
16 scenes (2024) · ← back to App Tracking Transparency
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every year 2024 anyone Ben Gilbert 13David Rosenthal 2
Verbatim, from the transcripts: the passages where App Tracking Transparency comes up
Meta (Audio) · Acquired
- ▶ 4:59:42 Ben Gilbert They start really beating this drum, and by 20 21, they decide, you know what, in iOS 14.6, we are going to launch a new policy called App Tracking Transparency.
- ▶ 4:59:55 David Rosenthal ATT.
- ▶ 5:06:48 Ben Gilbert Impact from ATT to our ad business will end up costing us on the order of ten billion dollars for twenty-twenty-two.
- ▶ 5:08:00 Ben Gilbert There's ATT, there's TikTok competition, and they're, they're making
- ▶ 5:08:44 Ben Gilbert The interesting thing is, at this time, the real threat wasn't actually ATT.
- ▶ 5:08:55 Ben Gilbert The whole ATT thing is about
- ▶ 5:09:22 Ben Gilbert This decision to make these product changes to respond to the TikTok threat in the face of ATT to do these at the same time is a founder-led decision.
- ▶ 5:09:32 Ben Gilbert If you had a professional CEO, the correct thing to do to preserve your job and shareholder value is to wait six, 12 months before you start reacting to TikTok to let the whole ATT thing blow over.
- ▶ 5:09:54 Ben Gilbert I don't care that there's this horrible narrative going on right now with ATT that is going to cause us apparently to lose ten billion dollars of revenue we otherwise would have gotten this year.
- ▶ 5:10:39 Ben Gilbert And what ended up actually happening from ATT?
- ▶ 5:12:33 Ben Gilbert Changes with ATT just doesn't have the ability to react and build around it the way that Meta had, because they don't have the resources Meta does.
- ▶ 5:18:32 Ben Gilbert I mean, Apple made a ten billion dollar dent in their revenue just two years ago with ATT, and I mean, they could, I don't think they would, but they could at any given moment just pull you out of the App Store, and you'd have little…
Acquired LIVE from Chase Center (with Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg) · Acquired
- ▶ 1:27:33 Ben Gilbert Apple app tracking transparency.
- ▶ 1:27:35 unnamed speaker ATT.
The Mark Zuckerberg Interview · Acquired
- ▶ 19:19 Ben Gilbert Apple app tracking transparency.
- ▶ 19:21 David Rosenthal ATT.