Alfa Romeo, every mention
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every year anyone David Rosenthal 28Ben Gilbert 4
Verbatim, from the transcripts: the passages where Alfa Romeo comes up
Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
- ▶ 13:36 David Rosenthal Well enough not only to send some prize money back home to mom, but also to attract the attention of Alfa Romeo, which is Italy's other large car company at the time, although much, much smaller than Fiat.
- ▶ 13:50 David Rosenthal And Alfa has a
- ▶ 13:58 David Rosenthal So even though most racing that's happening is privateers, Alpha has their own racing team, which is pretty unique for Europe at the time.
- ▶ 15:58 David Rosenthal So Enzo's, admittedly, pretty half-baked plan here is that thanks to his sure-to-come, you know, new fame and fortune as an Alfa Romeo race car driver,
- ▶ 16:09 David Rosenthal Customers, Alfa Romeo customers, and customers of other car companies, are gonna come banging down his door to build their car bodies, to build their coaches.
- ▶ 18:18 David Rosenthal So in 1924, Enzo makes the decision to quit racing, cast off the coach building business and instead open a Alfa Romeo dealership in Modena.
- ▶ 18:50 David Rosenthal Now, toward the end of his racing career, Enzo had also gotten more involved in the actual management of the team and gotten to know some of the managers of Alfa Romeo, the company itself.
- ▶ 19:07 David Rosenthal The Alfa Romeo board of directors makes the inexplicable decision to drastically cut back on their racing activities.
- ▶ 19:35 David Rosenthal Uh, I, I kind of need to have Alphas racing on a regular basis.
- ▶ 19:39 David Rosenthal So he goes to Alfa Romeo headquarters in Milan with a proposal.
- ▶ 19:51 David Rosenthal And all the races that you don't want to run, you bless me, your dealer, Enzo Ferrari, as the official racing agent of Alfa Romeo, and I'll put together my own private team, I'll hire the drivers, I'll hire the mechanics, I'll cover the…
- ▶ 20:19 David Rosenthal Than to become the quasi-official racing agent sort of second team of Alfa Romeo.
- ▶ 20:38 David Rosenthal It's a stable of drivers and cars for Alfa Romeo.
- ▶ 21:09 David Rosenthal The Scuderia Ferrari is very much intended to be a junior partner to Alfa Romeo, or at least Alfa intends it that way, but Enzo does in the back of his mind have broader ambitions.
- ▶ 25:22 Ben Gilbert And I gotta say, it is the strangest thing looking at some of these old pictures, because the first thing that the prancing horse went on was these Alfa Romeo cars.
- ▶ 25:32 Ben Gilbert And so there's these old pictures of a Alfa Romeo badged car, and the fender sort of in front of the door, there's a Scuderia Ferrari prancing horse.
- ▶ 30:30 David Rosenthal It's not Alfa Romeo's colors.
- ▶ 31:14 David Rosenthal Alfa Romeo finally decides that it is going to disband its official racing team entirely and designate Scuderia Ferrari as its official racing operation in all races all across the globe.
- ▶ 31:29 David Rosenthal So Enzo acquires, quote unquote, the entire Alfa operation, engineers, mechanics, everything,
- ▶ 31:38 David Rosenthal He is not only Alfa Romeo's official racing team, but by this point in time, Alfa had been nationalized by the fascist Italian state by Mussolini.
- ▶ 31:58 David Rosenthal Which is that Alpha got out of the racing business for a reason, because Hitler is coming to power in Germany, and one of Hitler's most, you know, kind of important national agenda items is making sure that his German auto industry
- ▶ 32:34 David Rosenthal So Enzo and Ferrari are like sent out there, you know, by Alfa and the Italians to compete, but it's a fool's errand.
- ▶ 32:43 David Rosenthal 38, Alpha and Mussolini kind of, you know, fed up with losing.
- ▶ 32:48 David Rosenthal They actually acquire the Scuderia Ferrari and remake it, you know, as part of Alfa Romeo into this official sort of government entity.
- ▶ 33:22 David Rosenthal During this period, Enzo gets into a fight with Alfa Romeo management and manages to get himself fired.
- ▶ 33:35 Ben Gilbert It's just not the strategic priority for Alfa Romeo as a company or for the country.
- ▶ 48:44 David Rosenthal You know, other car manufacturers, as we talked about with Alpha or Mercedes or, or even for a point in time, even Fiat, had their own racing teams, but they were separate operations.
- ▶ 52:27 David Rosenthal Enzo would hire the young Alberto Ascari, who is the son of one of his two mentors who died when Enzo was racing for Alfa Romeo, and Enzo would take Alberto under his wing, treat him almost like a surrogate's son, until in 1955, Alberto is…
- ▶ 1:21:24 David Rosenthal So once he comes down with the disease, he gets serious about actually selling the company, and he sniffs around, he talks to his old buddies at Alfa Romeo, and they sort of work on a deal not to Enzo's liking.
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
- ▶ 21:43 Ben Gilbert Yeah, wasn't he racing Alfa Romeo cars?
- ▶ 21:45 David Rosenthal Yes, that was the purpose of the company was to race Alfa Romeo cars.
- ▶ 24:16 David Rosenthal Before the war, it was Enzo racing a bunch of Alfa Romeos.