Ad Rank, every mention
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every year anyone Ben Gilbert 3David Rosenthal 1
Verbatim, from the transcripts: the passages where Ad Rank comes up
Google Part I: Origins of Search. How the Best Business in Human History Happened (Audio) · Acquired
- ▶ 2:07:34 Ben Gilbert Such is the birth of ad rank.
- ▶ 2:07:49 Ben Gilbert Now we have a way over in the paid side of the house with ad rank
- ▶ 2:07:52 Ben Gilbert To take all the great stuff that we just talked about with Overture, the self-serve model, the auction, the cost per click based system, and we add in click-through rate, and we feed it back into the algorithm, creating ad rank, which is…
- ▶ 2:10:14 David Rosenthal You've now opened the floodgates to the long tail of advertisers, and you've introduced this click through rate element, this ad quality element, you know, ad rank to how ads are going to get served.