Ad Rank
2 statements across 1 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Jun 30, 2025 by David Rosenthal · said 4 times in 1 episodes since 2025 · across every show →
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brought up most by Ben Gilbert (3), David Rosenthal (1)
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Everything said about Ad Rank, oldest first
Jun 30, 2025 positive
Multiplying bid price by click-through rate mathematically maximizes ad revenue
“If your formula for placing ads is a combination of the price that an advertiser is willing to pay per click and the click through rate of the ad,
Well, that's actually the mathematically optimal formula for maximizing your own revenue as Google.”
Jun 30, 2025 positive
Gilbert: High click-through rates allow relevant advertisers to win auctions with lower bids
“If you're a better advertiser for that
Keyword, then you actually get to pay a lower price.
If people are more natural to click through to your service and transact on your product, you get the privilege of bidding lower prices and still winning the auction.”