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Ryder: Maven collected 20,000 early email leads via giveaway marketing

Kate Ryder · B2C2B in Digital Health, a founder's playbook · Dec 2, 2021 · at 11:22

Kate Ryder was not on this episode. A recording of them was played into it, so these are their words but not an appearance on the a16z Podcast. It still counts as said, and it is kept out of every score on their page.

Kate Ryder is the Founder and CEO of Maven Clinic. She details how Maven partnered with consumer brands to run a high-value giveaway (a trip to Noma) to build their initial prospective customer list cheaply.

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“We launched it and then we got, I think, I don't know, something like 20,000 emails. And so all of a sudden we were like, wow, like 20,000 names of women from like-minded brands that now we can go market Maven too.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Kate Ryder Dec 2, 2021 ▶ 16:17 B2C2B in Digital Health, a founder's playbook
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