Kate Ryder

0 appearances on the record.

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1 insight · 2 disclosures · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

What they said3 Episodes1

Everything Kate Ryder said on the a16z Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Ryder: Consumers resist cash-pay healthcare services due to insurance expectations

“Even though some of our early marketing was Maven is cheaper than the price of a copay. There was a lot of consumer confusion still around, wait, shouldn't my insurance pay for this? Like, and when it became a more transactional, like I just need a prescriptio…”

Kate Ryder Dec 2, 2021 ▶ 16:17 B2C2B in Digital Health, a founder's playbook

Disclosure

Ryder: Maven collected 20,000 early email leads via giveaway marketing

“We launched it and then we got, I think, I don't know, something like 20,000 emails. And so all of a sudden we were like, wow, like 20,000 names of women from like-minded brands that now we can go market Maven too.”

Kate Ryder Dec 2, 2021 ▶ 11:22 B2C2B in Digital Health, a founder's playbook

Disclosure

Ryder: Maven drove conversion using 10-minute 'therapist speed dating' trials

“One of our earliest consumer campaigns that was really successful was called therapist speed dating. So what we did is we cut down our therapy appointments to 10 minute increments and then we would offer like free therapist speed dating to find the therapist f…”

Kate Ryder Dec 2, 2021 ▶ 12:04 B2C2B in Digital Health, a founder's playbook

Played on the show (1)

Episodes where a recording of Kate Ryder was played rather than Kate taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

Episode	Date	On tape	What it is
B2C2B in Digital Health, a founder's playbook	Dec 2, 2021	3m	clip played

Kate Ryder

Played on the show (1)

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