Ryder: Consumers resist cash-pay healthcare services due to insurance expectations
Kate Ryder · B2C2B in Digital Health, a founder's playbook · Dec 2, 2021 · at 16:17
Kate Ryder was not on this episode. A recording of them was played into it, so these are their words but not an appearance on the a16z Podcast. It still counts as said, and it is kept out of every score on their page.
Kate Ryder is the founder and CEO of Maven Clinic, a digital health platform for women's and family health. She discusses early consumer resistance to Maven's direct cash-payment model.
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“Even though some of our early marketing was Maven is cheaper than the price of a copay. There was a lot of consumer confusion still around, wait, shouldn't my insurance pay for this? Like, and when it became a more transactional, like I just need a prescription for something, then it was more straightforward because you were getting something physically, but when it was a service it was harder to understand like why your insurance wouldn't pay for it.”
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