Ryder: Maven drove conversion using 10-minute 'therapist speed dating' trials
Kate Ryder · B2C2B in Digital Health, a founder's playbook · Dec 2, 2021 · at 12:04
Kate Ryder was not on this episode. A recording of them was played into it, so these are their words but not an appearance on the a16z Podcast. It still counts as said, and it is kept out of every score on their page.
Kate Ryder is the Founder and CEO of Maven Clinic. She explains how Maven converted email subscribers into active health platform users by offering shortened, free trial consultations.
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“One of our earliest consumer campaigns that was really successful was called therapist speed dating. So what we did is we cut down our therapy appointments to 10 minute increments and then we would offer like free therapist speed dating to find the therapist for you to then book your therapy appointment.”
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