Insight certainty 4/5 debate potential 2/5

Wroblewski: Copying big tech design without internal data is dangerous

Luke Wroblewski · a16z Podcast | Culture and/of Design · Jan 2, 2019 · at 12:27

Product design expert Luke Wroblewski warns startups against blindly imitating interface features from major tech companies without understanding the internal context or data driving those decisions.

0:00 / 0:13exact quote · 13.2s
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“So you just run a dangerous game when you say, oh, Google did this. Facebook did this. Snapchat did this. Because you're not in there. You don't know why they're doing it. You don't have the data. And without that information, you're just kind of guessing that it's a good thing.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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