Snapchat

includes Snapchat Stories, Snapchat Discover, Snapchat Spectacles, Snapchat Video

14 statements across 13 episodes · 2 bullish · 3 bearish · 11 people on the record · first statement Jul 15, 2017 by Benedict Evans · said 141 times in 62 episodes since 2017 · across every show →

Mentions by year, the whole family

brought up most by Sonal Chokshi (14), Benedict Evans (13), Kyle Russell (12), Ryan Hoover (10), Erik Torenberg (8), David Pierce (8), Chris Dixon (7), Steph Smith (6)

tap a year for its mentions
005020100402017201820192020202120222023202420252026episodesmentions
020402017201820192020202120222023202420252026episodes it came up in
001.5203402017201820192020202120222023202420252026episodesmentions per episode
2026 2 mentions in 1 episode
2025 16 mentions in 9 episodes 2 per episode
2024 6 mentions in 4 episodes 2 per episode
2023 14 mentions in 8 episodes 2 per episode
2019 98 mentions in 35 episodes 3 per episode
2018 2 mentions in 2 episodes 1 per episode
2017 3 mentions in 3 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Snapchat, oldest first

Jul 15, 2017
Assertion Supported
Evans: 800 billion photos were shared on social networks in 2014
“2014, at least eight hundred billion photographs were shared on social networks across Facebook, Snapchat WeChat, and the other major networks.”
Benedict Evans Jul 15, 2017 ▶ 19:45 Mobile Is Eating the World, 2015
Jul 16, 2017 bearish
Prediction Not checkable as stated
Massive Reach Will Not Sustain Broadcast TV Against Facebook and Snapchat
“Facebook and Snapchat increasingly are aggregating similar size audiences. So the concept of reach isn't going to be a sustainable differentiator over time.”
Jeff Jordan Jul 16, 2017 ▶ 11:18 How 'Going Direct' Changes Everything: for Brands, Retail, Marketing, and Advertising
Jan 2, 2019 neutral
Insight
Evans: Facebook Messenger strategy forces Snapchat to compete with entire app store
“So what effectively what Facebook's trying to do is make Snapchat compete with the whole app store. Because Snapchat is only going to have the content that Snapchat dreams up, whereas Facebook Messenger will have the content that anybody can dream up and decid…”
Benedict Evans Jan 2, 2019 ▶ 7:40 a16z Podcast | Messaging is the Medium
Jan 2, 2019
Assertion Contradicted
Evans: Global annual photos taken likely reaches 10 to 100 trillion
“Even if you just add up the numbers from Facebook and Snapchat, Facebook and Instagram and WhatsApp and so on, you get to about eight or nine hundred billion photographs taken last year. And that's just, sorry, shared. So if there were eight or nine hundred bi…”
Benedict Evans Jan 2, 2019 ▶ 7:30 a16z Podcast | For Google, Android is a Tactic and Cloud is a Strategy
Jan 2, 2019
Insight
Neistat outlines the rigid content expectations across major social media platforms
“If it's on Snapchat, it needs to be funny or cool or make me look cool. If it's on Instagram, it's gotta be beautiful. If it's on YouTube, it's gotta be meaningful. If it's on Facebook, it has to be something that my friends and peers really want to engage wit…”
Casey Neistat Jan 2, 2019 ▶ 25:29 a16z Podcast | I Reject the Term Viral Video
Jan 2, 2019
Assertion Supported
Evans: Direct traffic accounts for only one-quarter of BuzzFeed content views
“There's a great chart from BuzzFeed, information from BuzzFeed on where people watch content on BuzzFeed. And, you know, it's one quarter is direct, and then it's YouTube and Facebook video and Facebook images and Snapchat.”
Benedict Evans Jan 2, 2019 ▶ 29:27 a16z Podcast | Bots and Beyond
Jan 2, 2019 positive
Assertion Supported
Horowitz: Snapchat innovated by back-loading employee equity vesting into year four
“Snapchat, I think is doing a very interesting innovation by having most of the vesting occur later in the fourth year, as opposed to in the first year.”
Ben Horowitz Jan 2, 2019 ▶ 8:57 a16z Podcast | Beyond One Size Fits All for Startup Employee Options
Jan 2, 2019 positive
Opinion
Hoover: Snapchat has unique opportunity in AR where Google Glass failed
“What's so fascinating about Snapchat is they have such a unique opportunity to actually pull this off, whereas Google Glass was super dorky and nerdy and obviously not built for like a younger audience.”
Ryan Hoover Jan 2, 2019 ▶ 30:27 a16z Podcast | We Gotta Talk Pokémon Go
Jan 2, 2019
Assertion Partly supported
Russell: Snapchat has 150M daily active users using AR filters
“Well, we're already expressing ourselves every day, one hundred and fifty million daily active users expressing ourselves with these filters that Apply these three D models and textures to our faces because we think that that reflects our personality at that p…”
Kyle Russell Jan 2, 2019 ▶ 29:36 a16z Podcast | We Gotta Talk Pokémon Go
Jan 2, 2019 negative
Insight
Wroblewski: Copying big tech design without internal data is dangerous
“So you just run a dangerous game when you say, oh, Google did this. Facebook did this. Snapchat did this. Because you're not in there. You don't know why they're doing it. You don't have the data. And without that information, you're just kind of guessing that…”
Luke Wroblewski Jan 2, 2019 ▶ 12:27 a16z Podcast | Culture and/of Design
Jan 2, 2019
Insight
Wennmachers: Audiences easily detect fake or over-curated social media content
“And then Facebook and Twitter and Snapchat and whatever else there is that they just demand authenticity because it's so easily detectable if it's someone else doing the writing or if these photos are too curated.”
Margit Wennmachers Jan 2, 2019 ▶ 13:29 a16z Podcast | Build Your Personal Brand
Jan 2, 2019 negative
Opinion
Dixon: Snapchat's growth was severely capped by Facebook cloning its features
“I think it definitely had, I mean, I think it had, like look, look at Snapchat's a great example, right? That was a, I mean, you know they really invented sort of a new media type, right? I mean, that type of, you know, whatever, the vertical short video with …”
Chris Dixon Jan 2, 2019 ▶ 37:17 a16z Podcast | How the Internet Happened
Feb 9, 2023 neutral
Opinion
Moore: Instagram and Snapchat missed top app charts due to US saturation
“To me, the fact that Instagram and Snapchat didn't appear at the top doesn't necessarily mean they're kind of dead as products. I think part of what it means is they've saturated the US user base, so they aren't getting a ton of new downloads every day.”
Olivia Moore Feb 9, 2023 ▶ 4:28 The State of Apps with Olivia Moore
May 31, 2024 neutral
Assertion Supported
Snapchat Streaks Require Three Consecutive Days of Video or Image Exchanges
“What that meant on Snapchat is I sent you a video, not a text, not a chat, a video, a snap, or image, image or video, and you sent me back something in a 24 hour period as well. And streak doesn't appear until three days of doing that.”
Bryan Kim May 31, 2024 ▶ 17:35 7 Ways to Boost Retention (Both Pre- and Post-AI)
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,000 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.