Wroblewski: Digital interfaces will never completely abandon visual affordances
Luke Wroblewski · a16z Podcast | Culture and/of Design · Jan 2, 2019 · at 18:17
Luke Wroblewski, product design expert, pushes back against conversational UI hype, arguing visual affordances remain necessary.
0:00 / 0:04exact quote · 4.6s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“And I don't believe in a world where we get away completely from affordances.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Luke Wroblewski
Wroblewski: Nothing in design is inherently intuitive; intuition is applied knowledge
“Cause I don't believe there's anything intuitive in the world. Everything stems from an understanding of the world around you and you build up knowledge and then you apply it.”
Wroblewski: Feature usability principles are universal across cultures
“I absolutely think there's cultural stuff that influences how people perceive the world and what they value and how much they value it and all of that. Like that totally plays into adoption of apps and services and things like this. But when you get down to th…”
Wroblewski: Adding visible bottom tabs to Google Photos skyrocketed feature usage
“Talking about the Google Photos app, there was these things that were out of sight and out of mind for people. And when we made those features visible and obvious to people, all of a sudden usage of that skyrocketed.”
Wroblewski: Top-aligned web form labels at eBay China increased conversions 20%
“We put the top aligned labels above the form fields and we had like a 20% increase in conversions or something like that.”
Wroblewski: Modern mobile apps are collections of OS extensions, not standalone software
“An app isn't really an app. It's a set of notifications. It's could be a custom keyboard associated with it. It's a share extension. It's an integration in a messaging service.”
Wroblewski: Copying big tech design without internal data is dangerous
“So you just run a dangerous game when you say, oh, Google did this. Facebook did this. Snapchat did this. Because you're not in there. You don't know why they're doing it. You don't have the data. And without that information, you're just kind of guessing that…”